S5 #9 Improve Your LinkedIn UX & Clean Up Your LinkedIn Newsfeed

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In this episode I share the 7 key steps to improve your LinkedIn user experience (UX) by cleaning up your LinkedIn newsfeed, including:

1. Establish a LinkedIn Strategy

I want you to get as much value from your LinkedIn experience as possible, and it starts with a game plan. Before diving into the process of cleaning up your newsfeed, consider developing a clear strategy for your time on LinkedIn. What do you want to be the ‘go to’ for? What topics do you want to lead, research or contribute to? This strategic approach will help you focus on relevant content, making your LinkedIn experience more purposeful. 

2. Unfollow Connections

If you find your newsfeed inundated with irrelevant updates, start by unfollowing connections whose content no longer aligns with your interests. Simply click on the three dots next to a post, select "Unfollow," and regain control over your newsfeed. This step ensures that you stay connected with individuals while curating the content you see.

3. Follow and Ring the Bell for Notifications

To enhance the quality of your newsfeed, actively follow industry influencers, news sources, and connections whose content you value. Ringing the bell for notifications ensures that you stay informed about their updates. Whether it's individuals, companies, or educational institutions, this feature allows you to tailor your newsfeed to include content that matters to you.

4. Align Your Feed with Your Interests

Review the sources of information you currently subscribe to outside of LinkedIn. Follow individuals and companies that contribute to these sources, both from an individual and organisational perspective. Utilise LinkedIn's search function to discover content and discussions related to your interests, narrowing your focus for a more tailored newsfeed.

5. Focus on Relevant Topics

Identify the key topics that resonate with your professional goals and the communities you aim to influence on LinkedIn. Whether it's industry trends, legislative changes, or niche discussions, narrow down your focus to 3-5 topics. This targeted approach ensures that your engagement aligns with your objectives and builds your authority in specific areas.

6. Be a Strategic Content Curator

By following authoritative sources, you can stay informed about the latest industry trends without creating content yourself. Reposting relevant updates demonstrates your expertise and adds value to your network. Remember, your LinkedIn activity, including comments and reposts, contributes to building your professional image.

7. Stay Meaningfully Connected

After cleaning up your newsfeed, leverage the platform to stay connected with your professional community. Share valuable content privately through LinkedIn messaging, fostering meaningful conversations. Whether it's a colleague's article or a resource relevant to a client, this personalised sharing approach strengthens your connections.

Resources mentioned in this episode:

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