This episode features Andre Rembert, a former U.S. Army artillery officer turned personal injury lawyer. He shares his journey from combat tours to founding Rembert Law in South Carolina, including living on a sailboat to save money and recovering from a major injury just weeks after launching. Andre offers sharp insights into personal injury marketing, from secret ad strategies to three-month test runs, and explains why AI won’t replace persuasive trial lawyers. A raw, honest look at the grit it takes to build a firm from scratch.
Show Notes
(0:21) Introduction: Andre Rembert’s military background and legal career.
(2:44) The #1 lesson from a large "mill" firm: Can you get clients?
(4:11) Applying a military and classics background to spot and fix law firm inefficiencies.
(7:33) How a simple follow-up process added $50,000 a month in fees.
(9:27) The importance of auditing and process enforcement to prevent "quiet quitting."
(15:45) Andre's post-law school journey through Afghanistan and document review.
(19:46) The decision to go solo and the strategy to make it work.
(20:12) The Sailboat Strategy: Living on a boat for $200/month to keep overhead non-existent.
(21:12) Catastrophe: A severe leg injury just two weeks after starting the firm.
(22:37) The Grind: Waiting tables and mowing lawns to keep the business alive while injured.
(30:36) The Hard Truths of Personal Injury Advertising.
(31:32) Your marketing source is your most valuable trade secret.
(32:59) Lessons from testing various channels: SEO, Pay-Per-Click, social media, and TV.
(39:27) The story of spending $35,000 on TV ads for a single case.
(44:40) The 3-Month Rule: How to ruthlessly vet and fire marketing agencies that don't perform.
(49:54) Andre’s take: Why AI can’t replicate the persuasion and valuation skills of a trial lawyer.
(54:36) Final Advice: Bet on yourself, manage risk, and keep costs down to ensure survival and success.
Contact Andre: arembert@rembertlaw.com
Want to join the show as a guest? Email us: zihao@legion.law
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Music: lofi type beat "flower market" by snoozy beats.
Thanks for listening!
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