Episode Transcript
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Speaker 1 (00:00):
Hey everyone, have
you hopped onto your Google
business profile lately andnoticed something a little off?
Maybe some of your reviews seemto have vanished.
Speaker 2 (00:08):
Yeah, you're not the
only one.
No, you're definitely not alone, we're hearing from tons of
businesses who are seeing thesemissing Google reviews Right.
Speaker 1 (00:14):
And it can be
unsettling, especially for local
businesses who really count onthose reviews.
Speaker 2 (00:18):
Absolutely.
Those reviews are yourlifeblood.
Speaker 1 (00:20):
Yeah.
Speaker 2 (00:21):
But the good news is,
google has confirmed that this
is a glitch lifeblood.
Yeah, but the good news isGoogle has confirmed that this
is a glitch, that's good.
Yeah, it's a temporary bug.
Okay, good, your reviewshaven't actually been deleted.
They're still safe and sound in.
Speaker 1 (00:32):
Google's system Phew.
Speaker 2 (00:32):
Just hidden from view
for the time being.
Speaker 1 (00:34):
Okay, so they're on
it.
Speaker 2 (00:35):
Yeah, they are.
Google's assured us they'reworking on a fix.
Speaker 1 (00:38):
That is reassuring
for sure.
Speaker 2 (00:40):
And this isn't the
first time something like this
has happened.
Speaker 1 (00:42):
Really.
Speaker 2 (00:45):
Oh yeah, We've seen
this before.
Oh wow yeah, They've alwaysmanaged to fix it in the past.
Speaker 1 (00:47):
Okay, well, that's
good to know.
Speaker 2 (00:48):
It's a matter of time
before everything's back to
normal.
Speaker 1 (00:50):
Okay, but for a lot
of our listeners, you know, even
a temporary dip in thosereviews can be kind of stressful
.
Speaker 2 (00:57):
Oh yeah.
Speaker 1 (00:58):
Because those reviews
are so important for bringing
in new customers and buildingthat trust right.
Speaker 2 (01:02):
Absolutely yeah.
Speaker 1 (01:04):
So what can we do?
What can businesses do while wewait for Google to get this all
sorted out?
Speaker 2 (01:08):
Well, the best thing
you can do is keep those new
reviews coming in.
Okay, you know, even if some ofthose reviews aren't showing up
right now, fresh reviews.
Those are a signal to Googlethat your business is active and
trustworthy.
Speaker 1 (01:18):
Makes sense.
Speaker 2 (01:19):
And that can actually
help with your rankings in
those search results.
Speaker 1 (01:22):
Oh, interesting.
Speaker 2 (01:22):
So it's really
important to keep that momentum
going.
Speaker 1 (01:25):
Got it, and the folks
over at Local Biz Domination,
who we're both a part of, haveput together a few simple
strategies to help encouragethose reviews, even with this
glitch going on, right?
So let's dive into those alittle bit.
Sounds good.
One that caught my eye wasusing QR codes.
Speaker 2 (01:43):
QR codes yeah.
Speaker 1 (01:44):
I feel like they're
everywhere these days.
Speaker 2 (01:46):
They are everywhere.
Speaker 1 (01:47):
Yeah, those little
square barcodes you see.
So how can?
We use those for reviews Wellthey're super easy to set up.
Speaker 2 (01:52):
Okay, you can create
one that links directly to your
Google business profile reviewpage.
Oh, okay.
And then you can put that codeanywhere right In your store, on
your receipts, business cards,even on your website.
Speaker 1 (02:04):
Oh, wow.
Speaker 2 (02:04):
Yeah, and then
customers just scan the code
with their phone.
Easy and boom, they're ready toleave a review.
Speaker 1 (02:09):
So it just takes them
right to the page Straight to
the page.
Yep, okay, that's super simple.
It's so easy.
No more searching for yourbusiness or trying to figure out
how to leave a review requests.
Speaker 2 (02:24):
Oh yeah, Automation
is key.
Speaker 1 (02:26):
Yeah, so if you're
using a CRM like a customer
relationship management systemto manage all those client
interactions, you can actuallyuse that to send out
personalized review requests.
Speaker 2 (02:36):
Automatically yeah.
Speaker 1 (02:38):
So tell me how that
works.
Speaker 2 (02:39):
All right, so picture
this Okay.
A customer just had an amazingconsultation with you.
Okay, this A customer just hadan amazing consultation with you
.
You can set up your CRM to sendan email a day or two later
thanking them for their time andreminding them gently to leave
a review on your Google businessprofile.
Speaker 1 (02:54):
Okay, that makes
sense.
Speaker 2 (02:55):
And the best part,
you don't have to do a thing,
it's all automated, that'sawesome.
Totally hands off.
Speaker 1 (03:00):
And I've heard tools
like Zapier can be really
helpful with that Zapier oh yeah, yeah, connecting your CRM with
other apps so you could link itto say, your appointment
scheduling software.
Speaker 2 (03:10):
Right.
Speaker 1 (03:10):
And that way a review
request goes out automatically
after each appointment.
Speaker 2 (03:14):
Boom Done.
Speaker 1 (03:15):
That's really cool.
Speaker 2 (03:15):
It's all about
streamlining that process,
making it easy for you and yourcustomers.
Speaker 1 (03:19):
Right, and we can't
forget about reminders.
Speaker 2 (03:21):
Reminders are crucial
.
Speaker 1 (03:23):
Right.
Sometimes people fully intendto leave a review, but they just
life gets in the way right.
Speaker 2 (03:28):
Life happens, they
forget.
Speaker 1 (03:29):
They forget.
So having that automatedfollow-up a few days later can
be just the nudge they need.
Speaker 2 (03:35):
Exactly.
Sometimes that's all it takes.
Speaker 1 (03:38):
Okay, so we've got QR
codes, we've got automated
requests and now you mentionedsomething earlier about NFC
cards.
Speaker 2 (03:43):
Oh yeah, NFC.
Speaker 1 (03:45):
These sounds pretty
high-deck.
Speaker 2 (03:46):
They are.
Speaker 1 (03:47):
So tell us about
those.
Speaker 2 (03:48):
All right, so NFC
stands for near field
communication.
Speaker 1 (03:51):
Okay.
Speaker 2 (03:52):
It's a technology
that lets devices communicate
wirelessly when they're closetogether.
Speaker 1 (03:56):
Okay.
Speaker 2 (03:57):
You might've seen it
with like contactless payments
on your phone.
Speaker 1 (04:00):
Oh, yeah, yeah.
Speaker 2 (04:00):
So an NFC card is
basically a small card with a
little chip in it.
Speaker 1 (04:04):
Okay.
Speaker 2 (04:04):
And when you tap it
with your smartphone, it can
instantly take you to yourGoogle business profile.
Speaker 1 (04:09):
So you can hand these
cards out to customers when
they check out.
Speaker 2 (04:12):
Exactly yeah.
Speaker 1 (04:13):
That's cool.
Speaker 2 (04:13):
It's a super
convenient way for them to leave
a review right on the spot.
Speaker 1 (04:16):
And it's very cutting
edge too, right oh?
Speaker 2 (04:18):
yeah, it's definitely
a wow factor.
Shows your customers thatyou're tech savvy.
Speaker 1 (04:22):
Right, it's like
you're on top of the latest and
greatest.
Speaker 2 (04:25):
Exactly.
Speaker 1 (04:25):
But beyond these
immediate tactics, there's a
bigger picture here that I thinkis important for businesses to
really understand.
Speaker 2 (04:31):
Right.
Speaker 1 (04:31):
And this whole glitch
, I think, highlights something
super important about how thesereviews work.
Speaker 2 (04:36):
It really does.
It underscores just how muchweight Google puts on those
fresh reviews.
Speaker 1 (04:43):
Okay, so it's not
just about the quantity of
reviews.
Speaker 2 (04:47):
Not just a number.
Speaker 1 (04:48):
no, it's about how
recent they are, not just a
number.
No, it's about how recent theyare.
Speaker 2 (04:50):
It's all about
recency.
Speaker 1 (04:51):
So even if a business
has like hundreds of those
glowing reviews from a few yearsback, it's still crucial to
keep those new reviews coming in.
Speaker 2 (05:01):
Absolutely yeah, and
let me explain why.
So Google's algorithm, thatthing that decides how high you
rank in search results, it'spretty complex.
Speaker 1 (05:10):
Right, yeah.
Speaker 2 (05:10):
But we know one thing
for sure Okay.
It loves fresh reviews.
Speaker 1 (05:15):
Really oh yeah.
Speaker 2 (05:16):
Each new review it's
like a vote of confidence.
Okay, it tells Google hey, thisbusiness is relevant, it's
active, customers are engagingwith it.
Speaker 1 (05:25):
Makes sense.
Speaker 2 (05:25):
And the more of those
votes you have, the better your
chances of ranking high inthose local search results.
Speaker 1 (05:31):
So it's like if
people are taking the time to
leave reviews, Google's thinkingOK, this business must be doing
something right.
Exactly, Cool.
Speaker 2 (05:37):
But it's not just
about the algorithm.
Speaker 1 (05:39):
Right.
Speaker 2 (05:39):
Fresh reviews.
They also build trust withpotential customers.
Speaker 1 (05:43):
Right, like when
people are searching online
trying to decide which businessto go with.
Speaker 2 (05:47):
Exactly.
Think about it.
You're looking for a plunderright.
Speaker 1 (05:49):
Okay.
Speaker 2 (05:50):
You see two listings.
One has a couple of reviewsfrom years ago.
The other one has tons ofrecent positive reviews.
Speaker 1 (05:56):
I'm going with the
recent reviews.
Exactly, yeah.
Speaker 2 (05:58):
Because it shows
they're actively providing great
service.
Customers are happy.
Speaker 1 (06:01):
Right.
Speaker 2 (06:02):
You'd be way more
confident choosing them.
Speaker 1 (06:03):
For sure.
Speaker 2 (06:04):
That's fresh reviews.
They give potential customersthat real-time snapshot of your
reputation.
Okay, Make them feel confidentchoosing you.
Speaker 1 (06:17):
I like that and also
I was thinking, you know, if you
have that steady flow of goodreviews coming in, that also
kind of helps buffer against theoccasional negative one.
Speaker 2 (06:21):
Oh, absolutely.
Speaker 1 (06:22):
Because, let's face
it, every business, no matter
how good they are, might get anegative review here and there,
it happens yeah.
It's going to happen.
But if you have lots ofpositive reviews coming in
regularly, that negative onegets pushed down.
Speaker 2 (06:38):
Exactly, it doesn't
have as much impact.
It's all about balance Right,keeping that balance.
So we've talked about all thesestrategies.
Speaker 1 (06:41):
How?
Speaker 2 (06:41):
they can help you,
Right?
You might be thinking how do Ikeep up with all of this?
Speaker 1 (06:44):
Yeah, it sounds like
a lot.
Speaker 2 (06:45):
It sounds like a lot
of work.
Yeah, and that's where localbiz domination comes in.
Speaker 1 (06:49):
Okay.
Speaker 2 (06:50):
We created a tool
called Rank Genius.
Speaker 1 (06:52):
Yes.
Speaker 2 (06:53):
Specifically to make
managing your online reputation
and reviews a breeze.
Speaker 1 (06:58):
I've heard great
things about Rank Genius.
Speaker 2 (07:00):
Oh, it's a game
changer.
Speaker 1 (07:01):
So tell me a little
more about it.
How does it work?
How can it help business owners, especially with this whole
Google review situation going on?
Speaker 2 (07:08):
Well Rank Genius.
It's like having your owndedicated team of reputation
management experts.
Speaker 1 (07:13):
Okay.
Speaker 2 (07:14):
Working for you
around the clock.
Speaker 1 (07:15):
I like that, yeah,
okay.
Speaker 2 (07:17):
One of its key
features automated review
requests.
Speaker 1 (07:20):
Okay, tell me more
about that.
Speaker 2 (07:22):
So it integrates with
all your systems your CRM, your
email marketing platform, yourscheduling software, whatever
you're using Okay, and itautomatically sends out those
personalized review requests toyour customers at just the right
time.
Speaker 1 (07:34):
So no more having to
remember to manually send those
out or relying on customers toremember.
Speaker 2 (07:39):
Exactly Rank.
Genius takes care of it all.
Speaker 1 (07:42):
That's awesome.
Speaker 2 (07:42):
It even handles those
follow-up reminders.
Nice, making sure that yourrequest doesn't get lost.
Speaker 1 (07:47):
That's really
important.
Speaker 2 (07:49):
And remember how we
talked about fresh reviews being
a buffer.
Speaker 1 (07:51):
Yeah.
Speaker 2 (07:52):
Ranked.
Genius helps you stay ahead ofthe curve by constantly bringing
in those new reviews.
Speaker 1 (07:56):
Okay.
Speaker 2 (07:57):
Protecting your
reputation.
Speaker 1 (07:58):
Right.
Speaker 2 (07:59):
Making sure any
negative feedback gets diluted.
Speaker 1 (08:01):
I see.
Speaker 2 (08:02):
So you're always
putting your best foot forward.
Speaker 1 (08:04):
That's awesome.
So it takes a lot of the stressand guesswork out of managing
all those reviews, like you know, knowing what's happening with
your reviews, especially withthese glitches popping up Right,
how does Rank Genius help withthat?
Speaker 2 (08:18):
Well, it also offers
real time monitoring and alerts.
Speaker 1 (08:21):
OK.
Speaker 2 (08:22):
So, let's say, some
of your reviews disappear
because of a glitch, or maybeyou get a negative review that
needs your attention.
You'll know right away OK.
You get an instant notification.
Speaker 1 (08:32):
So no more constantly
checking your Google business
profile and worrying aboutmissing something.
Speaker 2 (08:36):
Exactly.
You have all the informationyou need right at your
fingertips.
That's fantastic so you cantake action quickly and
effectively.
Speaker 1 (08:43):
I like that.
It sounds like Rank Geniusreally takes this proactive
approach to managing your onlinereputation, which I think is so
important in today's world.
Speaker 2 (08:52):
It's essential.
Speaker 1 (08:53):
So just to recap for
everyone listening, even though
this Google review glitch istemporary, the strategies we
talked about and the importanceof consistently getting those
fresh reviews those are thingsyou should always be doing.
Speaker 2 (09:06):
Always yeah.
Speaker 1 (09:07):
For online success.
Speaker 2 (09:08):
It's about building a
solid foundation for your
online presence.
Speaker 1 (09:12):
Right.
Speaker 2 (09:12):
One that can
withstand anything.
Speaker 1 (09:14):
Yeah.
Speaker 2 (09:14):
And remember,
Google's always changing things
up.
Speaker 1 (09:17):
Yeah, they do.
Speaker 2 (09:17):
Those algorithms are
constantly evolving.
Speaker 1 (09:19):
It's true.
Speaker 2 (09:20):
Businesses that
thrive.
They're the ones that adapt.
Stay ahead of the curve, neverstop learning.
Speaker 1 (09:24):
That's a great point.
So, as we wrap up today, what'sone final piece of advice you
would give to our listeners?
Speaker 2 (09:30):
I think the biggest
takeaway here is online
reputation management.
It's not a one-time thing,right?
It's an ongoing process.
Speaker 1 (09:37):
Yeah.
Speaker 2 (09:37):
And tools like
RankGenius.
They can make that so mucheasier.
Speaker 1 (09:41):
For sure.
It's like an investment in yourbusiness's long-term success.
Speaker 2 (09:44):
Absolutely.
Speaker 1 (09:45):
You know, by being
proactive, embracing those new
technologies, putting thecustomer experience first,
that's how you set yourself upfor growth.
Speaker 2 (09:52):
Couldn't have said it
better myself.
Speaker 1 (09:53):
Well, this has been
so informative.
I'm sure everyone listeningfeels empowered and ready to
take control of their onlinepresence.
Speaker 2 (10:02):
I hope so.
Yeah, and remember, even thoughthis Google review blinches a
headache right now, it shows ushow important it is to stay
ahead of the game.
Speaker 1 (10:10):
Absolutely Well.
Thanks for joining us today andsharing all your expertise.
Speaker 2 (10:13):
It was my pleasure.
Speaker 1 (10:15):
And for all our
listeners out there, remember
local biz domination is here tohelp you succeed online.
We're always just a click away.
Until next time, keep thosereviews coming.