March 6, 2025 • 21 mins
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey everyone.
You know we're always lookingfor ways to bring you the best
tips and strategies for growingyour local business, and today
we're diving into somethingthat's just so crucial in
today's world Google reviews.
Speaker 2 (00:11):
Oh, absolutely.
They're really becoming centralto success for businesses of
all kinds, but especially inthose local markets, you know,
where people are searching forservices and products right in
their neighborhood.
Speaker 1 (00:22):
Exactly, and you know , Google is putting more and
more weight on reviews when itcomes to ranking businesses in
those all-important local searchresults.
Speaker 2 (00:32):
Yeah, it's a huge opportunity.
I mean, think about it.
When was the last time yousearched for something online
and didn't even glance at thereviews?
Speaker 1 (00:39):
It's almost like an automatic reaction.
Now, right, you see thoselittle gold stars.
Speaker 2 (00:42):
Yeah.
Speaker 1 (00:43):
And you immediately want to know what other people
are saying.
Speaker 2 (00:45):
Absolutely, and Google knows this.
They're using those reviews asa powerful signal of trust and
relevance for their algorithm.
Speaker 1 (00:53):
So it's not just about having a bunch of reviews.
It's about understanding howthose reviews can really
influence Google's thinking andthen using that knowledge to
your advantage.
Speaker 2 (01:02):
That's exactly what we're going to be talking about
today.
We've been digging into somereally insightful material
maximizing Google reviews forhigher local rankings and rank
genius automating and optimizingbusiness reviews and, trust me,
there's some game-changingstuff in there.
Speaker 1 (01:19):
It's fascinating how Google is always evolving its
approach.
Right?
They're making it easier forcustomers to leave reviews and
giving businesses more ways toleverage them effectively.
Speaker 2 (01:29):
Oh for sure, and one of the biggest developments
lately is the introduction ofthese new QR codes that Google's
generating.
Speaker 1 (01:36):
QR codes, like those little square barcodes.
Speaker 2 (01:38):
Yeah, those are the ones.
But what's cool is Google isautomatically generating these
QR codes for every business.
Speaker 1 (01:44):
Okay, I'm intrigued.
What do these QR codes actuallydo?
Speaker 2 (01:48):
Well, they link directly to the business's
Google Business Profile reviewpage.
Speaker 1 (01:52):
Oh right, that's the online profile that shows up
when people search for abusiness on Google Maps or
search.
Speaker 2 (01:57):
You got it.
It's got your business name,address, phone number, website
hours, photos and, of course,all those important reviews.
Speaker 1 (02:04):
I think I'm starting to see where you're going with
this.
So these QR codes, basicallythey give customers a super
quick and easy way to jumpstraight to the review page,
right?
Speaker 2 (02:12):
That's it.
They just scan the code withtheir phone and boom, they're
ready to share their thoughts.
Speaker 1 (02:17):
No more messing around with links or trying to
remember the exact name of thebusiness.
Just scan and review.
Speaker 2 (02:22):
It's all about eliminating that friction, you
know, making the process supersmooth and easy for the customer
.
Speaker 1 (02:29):
And businesses can put these QR codes pretty much
anywhere, right.
Speaker 2 (02:32):
Oh yeah, you can put them on in-store displays.
Print them right on yourreceipts, menus, business cards.
Speaker 1 (02:41):
You can even add them to email signatures and
invoices, so it's like having alittle.
Leave us a review buttoneverywhere your customers look.
Speaker 2 (02:46):
Exactly, but of course there's a strategy to it.
You want to be smart aboutplacement.
Think about where thosecustomers are most likely to
have a positive experience andhave their phones handy.
Speaker 1 (02:56):
Okay, that makes sense.
So maybe at the checkoutcounter after a purchase or at a
table while they're enjoyingyour service.
Speaker 2 (03:03):
Exactly.
You want to catch them whenthey're happy and engaged.
Speaker 1 (03:06):
So it's not just about plastering QR codes
everywhere.
It's about placing themstrategically.
But let's take a step back fora moment and talk about why
Google is putting so muchemphasis on reviews in the first
place.
What's the big deal?
Speaker 2 (03:19):
Well, you know, google's main goal is to give
people the most relevant andtrustworthy search results, and
they've realized that reviewsare a big part of that.
Speaker 1 (03:27):
OK, I get how reviews can build trust.
If a business has tons ofpositive reviews, I'm way more
likely to trust them.
But what about relevance?
How do reviews play into that?
Speaker 2 (03:37):
Think of it this way when someone searches for, let's
say, best pizza in city name,Google wants to make sure the
places that pop up are actuallyrelevant to that search.
Speaker 1 (03:47):
So if a pizza place has a bunch of reviews
mentioning delicious pizza incity name, google sees that as a
good sign that they're relevantto that search.
Speaker 2 (03:55):
Right.
Those keywords in the reviewshelp Google connect the dots and
understand what the business isall about.
Speaker 1 (04:01):
So the more keyword rich reviews a business has, the
higher they're likely to rankin those local searches.
It's not just about quantity,it's about quality and the
actual words in those reviews.
Speaker 2 (04:12):
You're getting it.
And don't forget about thoselittle snippets of reviews that
show up right in the searchresults, those review snippets.
Speaker 1 (04:19):
Oh yeah, those are like mini advertisements, right,
they give people a quickglimpse into what others are
saying, exactly.
Speaker 2 (04:23):
Any advertisements right.
They give people a quickglimpse into what others are
saying Exactly, and they canmake a huge difference in
whether or not someone actuallyclicks on a listing.
Speaker 1 (04:29):
Can you give me an example Like how would a good
review snippet look for, say, ahair salon?
Speaker 2 (04:35):
Sure, let's imagine a snippet that says something
like Salon name gave me the besthaircut I've ever had.
The stylist was so friendly andprofessional, highly recommend.
Speaker 1 (04:46):
And someone searching for a new salon is much more
likely to click on that listingthan one with a snippet that's
negative or maybe doesn't evenhave a snippet at all.
Speaker 2 (04:54):
Absolutely.
Those snippets are like a firstimpression.
You want to make it count.
Speaker 1 (04:58):
Okay, this is all starting to make sense.
We've got QR codes making iteasy for customers to leave
reviews and Google using thosereviews for relevance and trust.
But how do we make the most ofthose reviews?
How can we optimize them toreally work hard for our
businesses?
Speaker 2 (05:15):
That's a great question and it's where things
get really interesting.
It's not just about getting anyold review.
It's about getting thosereviews that are optimized to
boost your ranking and attractmore customers.
Speaker 1 (05:26):
Okay, I'm all ears.
Tell me about theseoptimization strategies.
What should we be focusing on?
Speaker 2 (05:31):
Well, one of the most important things is to
encourage those customers to usespecific keywords when they're
writing their reviews.
Speaker 1 (05:37):
You touched on that a bit earlier.
But how do we actually do that?
Do we just come right out andtell them hey, use these words
in your review?
Speaker 2 (05:44):
It's a little more subtle than that.
It's about gentle prompting.
When you're asking for a review, you kind of nudge them in the
right direction by mentioningthe specific service or product
they received.
Speaker 1 (05:53):
So instead of just saying, leave us a review, you
might say we're so glad youenjoyed your experience with our
mentioned specific service orproduct.
We'd love to hear your feedbackon Google.
Speaker 2 (06:04):
There you go.
You're planting that seedwithout being too pushy.
Speaker 1 (06:08):
It's like a little subliminal message and by
mentioning the specific serviceyou increase the chance that
those keywords will show up inthe review.
Speaker 2 (06:16):
Exactly, and those keywords can make all the
difference in helping yourbusiness rank higher in those
relevant searches.
Speaker 1 (06:22):
Okay, that's a great tip.
What about those reviewsnippets we talked about?
Can we influence what shows upin those too?
Speaker 2 (06:28):
Absolutely.
Google pulls the content fromyour reviews to create those
snippets, so the more detailedand specific the reviews are,
the better your snippets aregoing to look.
Speaker 1 (06:38):
I see.
So if a customer raves aboutthe amazing customer service and
the delicious coffee at acoffee shop, those details are
more likely to end up in thesnippet.
Speaker 2 (06:48):
Right.
Those specifics paint a picturefor potential customers and
make them more likely to clickon your listing.
Speaker 1 (06:53):
And don't forget about location.
Encouraging customers tomention your city or town in
their reviews is huge.
Speaker 2 (07:00):
You got it Because if someone is searching for a
business in their local area,Google's going to prioritize
businesses that have reviewsfrom people in that same area.
It's all about that relevance.
Speaker 1 (07:12):
Makes sense.
So instead of just sayingthanks for your business, you
could say we're so glad we couldserve you here in city name.
Tell us about your experienceon Google.
Speaker 2 (07:21):
Perfect.
You're subtly guiding them toprovide the kind of information
that Google loves.
Speaker 1 (07:25):
All right, so we've talked about keywords and
location.
What other optimizationstrategies should we be thinking
about?
Speaker 2 (07:31):
Well, another big one is encouraging customers to add
photos to their reviews.
Speaker 1 (07:35):
I can see why that's important.
When I'm browsing businessesonline, I'm definitely drawn to
the listings with photos.
They just seem more real andinviting.
Speaker 2 (07:43):
Exactly, and Google knows that they actually
prioritize businesses withphotos in their search results.
Speaker 1 (07:49):
And those photos can really make your review snippets
stand out too.
Speaker 2 (07:53):
Absolutely.
When potential customers seereal photos of your product,
services or even just theatmosphere of your business, it
helps them imagine themselveshaving a great experience there.
Speaker 1 (08:03):
So when we're asking for reviews, we shouldn't forget
to remind customers to snap apic and share it along with
their feedback.
Speaker 2 (08:10):
You got it.
You could even make it fun,maybe run a contest for the best
review photo or offer a littleincentive for people who upload
pictures.
Speaker 1 (08:19):
I love that.
It's about making it engagingfor everyone involved.
It seems like we've covered alot of ground here, but I feel
like there's still so much tolearn about getting the most out
of Google reviews.
Speaker 2 (08:30):
Oh, you're right, there's a lot more to dive into,
and in the next part of ourconversation, we're going to
explore the importance ofstaying consistent with those
reviews, what can happen if youfall behind, and how a tool like
Rank Genius can really help youautomate your entire review
strategy.
Speaker 1 (08:45):
That sounds amazing.
We'll be back in a moment toexplore all of that.
Okay, so we've talked about howto make those Google reviews
really work for you, optimizingthem with keywords, location and
even photos.
But I'm curious what if you getbusy and let those review
requests slide?
I mean, is getting reviews kindof a one-time thing?
Speaker 2 (09:07):
Well, that's where a lot of business owners kind of
trip up.
You know, it's not enough tojust get a bunch of reviews and
then just forget about them.
The whole online world, it'sconstantly moving and Google
likes to see those businessesthat are actively engaging with
their customers generating freshreviews.
You know, keeping thingscurrent.
Speaker 1 (09:24):
So it's more like tending a garden than like
building a house.
You can't just plant the seedsand expect everything to just
magically thrive forever.
Speaker 2 (09:31):
Yeah.
Speaker 1 (09:31):
You got to keep watering, weeding, nurturing.
Speaker 2 (09:33):
That's a perfect analogy.
It's all about consistency.
When it comes to those Googlereviews, think of it like I
don't know a treadmill you gotto keep running just to stay in
the same place.
Speaker 1 (09:43):
And if you want to get ahead, you got to really
pick up that pace.
So what happens if we, you know, if we fall behind?
What are the risks of kind ofneglecting our review strategy?
Speaker 2 (09:55):
Well, the biggest risk is you lose that trust
factor.
You know, we talked about thatearlier.
Potential customers they mightsee a business with outdated
reviews and they start to wonder, hmm, has something changed?
You know, are they not as goodas they used to be?
Or, even worse, are they stilleven in business?
Speaker 1 (10:12):
Yeah, I get it.
If I see a restaurant, forexample, with reviews that are
all from like a year ago, I'mgoing to wonder if the food's
still good, if the service isstill top notch.
Speaker 2 (10:22):
Absolutely.
And remember Google's wholething is about giving people the
most relevant, up-to-date info.
Thing is about giving peoplethe most relevant, up-to-date
info and they see those freshreviews as a sign that a
business is active and engagedand they're going to prioritize
those businesses in the searchresults.
Speaker 1 (10:34):
Okay.
So if our reviews are likegathering dust, google might
start to think our businessisn't as relevant anymore and we
could slip in the rankings.
Speaker 2 (10:41):
Yeah, that's a very real possibility.
Those algorithms, they'redesigned to reward those
businesses that are, you know,keeping those new reviews coming
in.
They want to see that you'restill providing a great customer
experience, that people arehappy with what you're offering.
Speaker 1 (10:56):
This is starting to feel a little daunting, Like we
need to be constantly on top ofthis sending out requests,
checking feedback, responding toevery single comment.
It seems overwhelming.
Speaker 2 (11:06):
I get it.
It can feel like a lot,especially when you're already
juggling a million things as abusiness owner.
But remember we're talkingabout a really crucial part of
your online presence here, whichultimately affects your
visibility, your reputation andyour bottom line.
Speaker 1 (11:20):
You're right, it's an investment worth making, but is
there any way to make thiswhole process a little easier?
Seems like it could eat up alot of time.
Speaker 2 (11:28):
Well, that's where a tool like RankGenius comes in.
It's designed to automate andoptimize your entire review
strategy, taking a lot of theguesswork and the manual effort
out of it.
Speaker 1 (11:39):
We talked about RankGenius a little bit earlier.
Can you remind us what it isand how it works?
Speaker 2 (11:43):
Sure RankGenius is a software developed by our team
at Local Biz Domination and it'sdesigned to help businesses
just like yours dominate theirlocal markets, and it does this
by automating the process ofgetting those high-quality,
optimized Google reviews.
Speaker 1 (11:59):
So, instead of us having to like manually send out
all those review requests,rankgenius does it for us.
Speaker 2 (12:04):
Exactly.
It integrates with yourexisting systems, like your CRM
or your point of sale system,and it automatically sends out
those personalized reviewrequests at just the right time.
Speaker 1 (12:15):
We were talking earlier about how important
timing is with those requests.
Speaker 2 (12:25):
You know, customers are most likely to leave a
review right after they've had apositive experience like within
24 hours Right and RankGeniusis smart enough to identify
those moments, sending out thoserequests when they're most
likely to get a good response.
It actually uses AI-poweredalgorithms to track customer
interactions and figure out theperfect time to reach out.
Speaker 1 (12:37):
Wow, so it's not just random, so it takes care of the
timing.
But what about optimizing thosereviews with those keywords and
location mentions we talkedabout?
Speaker 2 (12:46):
RankGenius has you covered?
There too, it's not just aboutsending out those generic review
requests.
It's about guiding thosecustomers to leave the kind of
reviews that will really benefityour business.
Speaker 1 (12:56):
Okay, so how does it do that?
Does it like tell peopleexactly what to write?
Speaker 2 (13:00):
Not exactly.
It's more about subtleprompting, making it easy for
customers to provide thefeedback that's really going to
help you.
Rank Genius lets you createcustomized review request
templates that include littlenudges and suggestions.
Speaker 1 (13:12):
Oh, I see.
Can you give me an example ofwhat that might look like?
Speaker 2 (13:15):
Sure, Imagine you're a plumber.
Your Rank Genius template couldsay something like we're so
glad we could help you with yourplumbing needs and city name
today.
If you have a moment, we'd loveto hear about your experience
on Google.
A quick mention of your cityand the specific service you
received would be super helpful.
Speaker 1 (13:32):
That's smart, it's not pushy or demanding, it's
just a friendly reminder and itgives them those helpful hints.
And by mentioning the city andthe service you're increasing
the chances that those keywordsare going to end up in the
review.
Speaker 2 (13:46):
You got it.
It's a win-win for everyone.
You get those high quality,optimized reviews that will
boost your online presence andyour customers have an easy and
enjoyable way to share theirpositive experiences.
Speaker 1 (13:57):
This is making me really see the value of
RankGenius.
It takes care of all thoselittle details that can be so
time consuming, and it makes thewhole review process way more
efficient and effective.
Speaker 2 (14:08):
And the best part is that RankGenius is constantly
learning and evolving.
It uses those AI-poweredalgorithms to analyze your
reviews, figure out patterns andoptimize its strategies over
time.
Speaker 1 (14:20):
So it's not just a set it and forget it kind of
tool.
It's actually working behindthe scenes, constantly refining
things to make sure your reviewstrategy is really on point.
Speaker 2 (14:29):
Exactly.
It's like having your ownpersonal review assistant
working around the clock to helpyou dominate your local market.
But there's another importantpiece of online reputation
management that we haven'ttouched on yet dealing with
those negative reviews.
Speaker 1 (14:42):
Oh yeah, even the best businesses out there.
They're going to get a negativereview every now and then.
It's just inevitable.
So how do we handle thosewithout letting them, you know,
damage our reputation?
Speaker 2 (14:53):
Well, that's where Rank Genius's reputation
management features come in.
It's constantly monitoringthose reviews and it alerts you
right away if a negative reviewpops up.
Speaker 1 (15:02):
So we don't have to be glued to our Google business
profile, constantly refreshingto see if there are any new
reviews.
Speaker 2 (15:08):
Exactly Rank.
Genius does the heavy liftingfor you.
You'll get an emailnotification or a text the
moment a negative review getsposted, so you can take action
quickly.
Speaker 1 (15:17):
And that's so important, right?
I mean, we talk about howGoogle prioritizes fresh reviews
, so the faster you can addressa negative one, the better.
Speaker 2 (15:24):
Absolutely, and Rank Genius does more than just tell
you about the review.
It actually gives you thoseproven response templates and
strategies to help you craft areally professional and
effective response.
Speaker 1 (15:35):
Oh, that's great.
So instead of getting defensiveor, you know, ignoring the
negative review completely, wecan use Rank Genius to actually
turn that negative experienceinto a positive one.
Speaker 2 (15:45):
You got it.
It's all about showing theirpotential customers that you
care about their feedback, thatyou're responsive to concerns
and that you're committed toproviding a great experience
even when things don't goperfectly.
Speaker 1 (15:58):
This is really sounding like a must-have for
any local business.
What about those of us who arejust starting out with our
review strategy?
Is Rank Genius only forbusinesses that already have
tons of reviews?
Speaker 2 (16:10):
Not at all.
Rank Genius is designed to behelpful for businesses at any
stage of their review journey.
So, whether you're juststarting out and you need to
build that foundation of reviews, or you're already established
and you want to take things tothat next level, rankgenius can
help.
Speaker 1 (16:24):
It sounds incredibly powerful and incredibly
versatile and it seems like itreally takes a lot of the stress
and the guesswork out ofmanaging online reviews.
Speaker 2 (16:32):
That's the goal.
We live in a world where thoseonline reviews are more
important than ever.
They can really make or break abusiness, so having a solid
strategy to manage themeffectively it's essential.
Speaker 1 (16:42):
This has been so insightful.
We've covered so much, fromunderstanding why those Google
reviews matter so much tolearning how to optimize them
and even how to automate thatwhole process with Rank Genius.
Speaker 2 (16:53):
And we're just getting started.
There's still so much more toexplore when it comes to
leveraging those Google reviewsto grow your business and
dominate your local market.
Speaker 1 (17:02):
Well, we've talked a lot about how to create a strong
, sustainable review strategy,but before we wrap things up,
I'd love to hear your finalthoughts.
What do you think is the singlemost important thing for our
listeners to take away fromtoday's conversation?
Speaker 2 (17:16):
You know, I think if there's one thing our listeners
should really take to heart,it's that Google reviews are
non-negotiable these days.
They're absolutely essentialfor any local business that
wants to not just survive, butactually thrive in this digital
world.
Speaker 1 (17:30):
Yeah, they've gone way beyond just being a nice to
have.
They're a must have.
Speaker 2 (17:34):
Exactly.
I mean we've seen how much theyinfluence your visibility in
those search results.
They build that all importanttrust with potential customers
and at the end of the day, theycan really make a difference in
your bottom line.
Speaker 1 (17:46):
It's like Google shouting from the rooftops how
much those reviews matter Ifyou're not actively asking for
them, keeping an eye on yourfeedback and managing your
online reputation, you're reallyputting yourself at a
disadvantage.
Speaker 2 (17:57):
No doubt about it, and it's not about just getting
any old review either.
It's about getting thosequality, optimized reviews, the
kind that will actually move theneedle for your business Right.
Speaker 1 (18:09):
Like we talked about earlier, encouraging those
keywords, location mentions,even photos.
Those details can really make adifference in how Google sees
your business.
Speaker 2 (18:18):
Big time, and that's where Rank Genius comes in.
Speaker 1 (18:21):
Right.
How does Rank Genius fit intothis whole picture?
Speaker 2 (18:27):
It's that secret weapon that can take your review
strategy to a whole new level.
Think about it.
It automates the entire process, from sending out those
personalized review requests tokeeping tabs on your feedback
and even flagging those negativereviews so you can address them
right away.
It even helps you write thoseprofessional responses.
You know, turning what could bea negative into an opportunity
to show how much you care aboutcustomer satisfaction.
Speaker 1 (18:48):
It sounds like Rank Genius is a real game changer,
especially for those businessesthat are feeling a little
overwhelmed by the whole onlinereputation management thing.
Speaker 2 (18:57):
It really is.
It takes out so much of thatguesswork and manual effort,
letting you focus on what you dobest, which is running your
business.
Speaker 1 (19:05):
Exactly.
You can get back to focusing onthose customers and let Rank
Genius handle the rest.
It's almost like having a wholeteam of experts working behind
the scenes, making sure yourbusiness is attracting more
customers and building afantastic online reputation.
Speaker 2 (19:18):
That's a great way to put it and you know the best
part is we're always working onRank Genius, making it better,
adding new features, stayingahead of the curve to give our
clients the very best tools andstrategies.
Speaker 1 (19:28):
So for those listening who are thinking OK,
I'm ready to take control of myGoogle reviews.
I want to see results.
What's the best way to find outmore about Rank Genius?
Speaker 2 (19:41):
We'd love to connect with you and show you exactly
how Rank Genius can transformyour online presence.
You can check out our websiteat website address or give us a
call at phone number.
And you know what?
We offer a free demo so you canactually try out Rank Genius,
see all the features and reallyget a feel for how powerful it
can be.
Speaker 1 (19:56):
That's fantastic.
Well, this has been a deep diveand a half.
I feel like we've reallyuncovered the secrets of Google
reviews why they're so important, how to optimize them and how
to make the whole process abreeze with Rank Genius.
Speaker 2 (20:10):
Couldn't have said it better myself and to all our
listeners out there rememberyour online reputation.
That's one of your mostvaluable assets.
Invest in it, do it right andyou'll see the benefits for
years to come.
Speaker 1 (20:21):
Absolutely.
Thanks for joining us on thisjourney, everyone.
Until next time.
Hey everyone.
You know we're always lookingfor ways to bring you the best
tips and strategies for growingyour local business, and today
we're diving into somethingthat's just so crucial in
today's world Google reviews.
Speaker 2 (00:11):
Oh, absolutely.
They're really becoming centralto success for businesses of
all kinds, but especially inthose local markets, you know,
where people are searching forservices and products right in
their neighborhood.
Speaker 1 (00:22):
Exactly, and you know , Google is putting more and
more weight on reviews when itcomes to ranking businesses in
those all-important local searchresults.
Speaker 2 (00:32):
Yeah, it's a huge opportunity.
I mean, think about it.
When was the last time yousearched for something online
and didn't even glance at thereviews?
Speaker 1 (00:39):
It's almost like an automatic reaction.
Now, right, you see thoselittle gold stars.
Speaker 2 (00:42):
Yeah.
Speaker 1 (00:43):
And you immediately want to know what other people
are saying.
Speaker 2 (00:45):
Absolutely, and Google knows this.
They're using those reviews asa powerful signal of trust and
relevance for their algorithm.
Speaker 1 (00:53):
So it's not just about having a bunch of reviews.
It's about understanding howthose reviews can really
influence Google's thinking andthen using that knowledge to
your advantage.
Speaker 2 (01:02):
That's exactly what we're going to be talking about
today.
We've been digging into somereally insightful material
maximizing Google reviews forhigher local rankings and rank
genius automating and optimizingbusiness reviews and, trust me,
there's some game-changingstuff in there.
Speaker 1 (01:19):
It's fascinating how Google is always evolving its
approach.
Right?
They're making it easier forcustomers to leave reviews and
giving businesses more ways toleverage them effectively.
Speaker 2 (01:29):
Oh for sure, and one of the biggest developments
lately is the introduction ofthese new QR codes that Google's
generating.
Speaker 1 (01:36):
QR codes, like those little square barcodes.
Speaker 2 (01:38):
Yeah, those are the ones.
But what's cool is Google isautomatically generating these
QR codes for every business.
Speaker 1 (01:44):
Okay, I'm intrigued.
What do these QR codes actuallydo?
Speaker 2 (01:48):
Well, they link directly to the business's
Google Business Profile reviewpage.
Speaker 1 (01:52):
Oh right, that's the online profile that shows up
when people search for abusiness on Google Maps or
search.
Speaker 2 (01:57):
You got it.
It's got your business name,address, phone number, website
hours, photos and, of course,all those important reviews.
Speaker 1 (02:04):
I think I'm starting to see where you're going with
this.
So these QR codes, basicallythey give customers a super
quick and easy way to jumpstraight to the review page,
right?
Speaker 2 (02:12):
That's it.
They just scan the code withtheir phone and boom, they're
ready to share their thoughts.
Speaker 1 (02:17):
No more messing around with links or trying to
remember the exact name of thebusiness.
Just scan and review.
Speaker 2 (02:22):
It's all about eliminating that friction, you
know, making the process supersmooth and easy for the customer
.
Speaker 1 (02:29):
And businesses can put these QR codes pretty much
anywhere, right.
Speaker 2 (02:32):
Oh yeah, you can put them on in-store displays.
Print them right on yourreceipts, menus, business cards.
Speaker 1 (02:41):
You can even add them to email signatures and
invoices, so it's like having alittle.
Leave us a review buttoneverywhere your customers look.
Speaker 2 (02:46):
Exactly, but of course there's a strategy to it.
You want to be smart aboutplacement.
Think about where thosecustomers are most likely to
have a positive experience andhave their phones handy.
Speaker 1 (02:56):
Okay, that makes sense.
So maybe at the checkoutcounter after a purchase or at a
table while they're enjoyingyour service.
Speaker 2 (03:03):
Exactly.
You want to catch them whenthey're happy and engaged.
Speaker 1 (03:06):
So it's not just about plastering QR codes
everywhere.
It's about placing themstrategically.
But let's take a step back fora moment and talk about why
Google is putting so muchemphasis on reviews in the first
place.
What's the big deal?
Speaker 2 (03:19):
Well, you know, google's main goal is to give
people the most relevant andtrustworthy search results, and
they've realized that reviewsare a big part of that.
Speaker 1 (03:27):
OK, I get how reviews can build trust.
If a business has tons ofpositive reviews, I'm way more
likely to trust them.
But what about relevance?
How do reviews play into that?
Speaker 2 (03:37):
Think of it this way when someone searches for, let's
say, best pizza in city name,Google wants to make sure the
places that pop up are actuallyrelevant to that search.
Speaker 1 (03:47):
So if a pizza place has a bunch of reviews
mentioning delicious pizza incity name, google sees that as a
good sign that they're relevantto that search.
Speaker 2 (03:55):
Right.
Those keywords in the reviewshelp Google connect the dots and
understand what the business isall about.
Speaker 1 (04:01):
So the more keyword rich reviews a business has, the
higher they're likely to rankin those local searches.
It's not just about quantity,it's about quality and the
actual words in those reviews.
Speaker 2 (04:12):
You're getting it.
And don't forget about thoselittle snippets of reviews that
show up right in the searchresults, those review snippets.
Speaker 1 (04:19):
Oh yeah, those are like mini advertisements, right,
they give people a quickglimpse into what others are
saying, exactly.
Speaker 2 (04:23):
Any advertisements right.
They give people a quickglimpse into what others are
saying Exactly, and they canmake a huge difference in
whether or not someone actuallyclicks on a listing.
Speaker 1 (04:29):
Can you give me an example Like how would a good
review snippet look for, say, ahair salon?
Speaker 2 (04:35):
Sure, let's imagine a snippet that says something
like Salon name gave me the besthaircut I've ever had.
The stylist was so friendly andprofessional, highly recommend.
Speaker 1 (04:46):
And someone searching for a new salon is much more
likely to click on that listingthan one with a snippet that's
negative or maybe doesn't evenhave a snippet at all.
Speaker 2 (04:54):
Absolutely.
Those snippets are like a firstimpression.
You want to make it count.
Speaker 1 (04:58):
Okay, this is all starting to make sense.
We've got QR codes making iteasy for customers to leave
reviews and Google using thosereviews for relevance and trust.
But how do we make the most ofthose reviews?
How can we optimize them toreally work hard for our
businesses?
Speaker 2 (05:15):
That's a great question and it's where things
get really interesting.
It's not just about getting anyold review.
It's about getting thosereviews that are optimized to
boost your ranking and attractmore customers.
Speaker 1 (05:26):
Okay, I'm all ears.
Tell me about theseoptimization strategies.
What should we be focusing on?
Speaker 2 (05:31):
Well, one of the most important things is to
encourage those customers to usespecific keywords when they're
writing their reviews.
Speaker 1 (05:37):
You touched on that a bit earlier.
But how do we actually do that?
Do we just come right out andtell them hey, use these words
in your review?
Speaker 2 (05:44):
It's a little more subtle than that.
It's about gentle prompting.
When you're asking for a review, you kind of nudge them in the
right direction by mentioningthe specific service or product
they received.
Speaker 1 (05:53):
So instead of just saying, leave us a review, you
might say we're so glad youenjoyed your experience with our
mentioned specific service orproduct.
We'd love to hear your feedbackon Google.
Speaker 2 (06:04):
There you go.
You're planting that seedwithout being too pushy.
Speaker 1 (06:08):
It's like a little subliminal message and by
mentioning the specific serviceyou increase the chance that
those keywords will show up inthe review.
Speaker 2 (06:16):
Exactly, and those keywords can make all the
difference in helping yourbusiness rank higher in those
relevant searches.
Speaker 1 (06:22):
Okay, that's a great tip.
What about those reviewsnippets we talked about?
Can we influence what shows upin those too?
Speaker 2 (06:28):
Absolutely.
Google pulls the content fromyour reviews to create those
snippets, so the more detailedand specific the reviews are,
the better your snippets aregoing to look.
Speaker 1 (06:38):
I see.
So if a customer raves aboutthe amazing customer service and
the delicious coffee at acoffee shop, those details are
more likely to end up in thesnippet.
Speaker 2 (06:48):
Right.
Those specifics paint a picturefor potential customers and
make them more likely to clickon your listing.
Speaker 1 (06:53):
And don't forget about location.
Encouraging customers tomention your city or town in
their reviews is huge.
Speaker 2 (07:00):
You got it Because if someone is searching for a
business in their local area,Google's going to prioritize
businesses that have reviewsfrom people in that same area.
It's all about that relevance.
Speaker 1 (07:12):
Makes sense.
So instead of just sayingthanks for your business, you
could say we're so glad we couldserve you here in city name.
Tell us about your experienceon Google.
Speaker 2 (07:21):
Perfect.
You're subtly guiding them toprovide the kind of information
that Google loves.
Speaker 1 (07:25):
All right, so we've talked about keywords and
location.
What other optimizationstrategies should we be thinking
about?
Speaker 2 (07:31):
Well, another big one is encouraging customers to add
photos to their reviews.
Speaker 1 (07:35):
I can see why that's important.
When I'm browsing businessesonline, I'm definitely drawn to
the listings with photos.
They just seem more real andinviting.
Speaker 2 (07:43):
Exactly, and Google knows that they actually
prioritize businesses withphotos in their search results.
Speaker 1 (07:49):
And those photos can really make your review snippets
stand out too.
Speaker 2 (07:53):
Absolutely.
When potential customers seereal photos of your product,
services or even just theatmosphere of your business, it
helps them imagine themselveshaving a great experience there.
Speaker 1 (08:03):
So when we're asking for reviews, we shouldn't forget
to remind customers to snap apic and share it along with
their feedback.
Speaker 2 (08:10):
You got it.
You could even make it fun,maybe run a contest for the best
review photo or offer a littleincentive for people who upload
pictures.
Speaker 1 (08:19):
I love that.
It's about making it engagingfor everyone involved.
It seems like we've covered alot of ground here, but I feel
like there's still so much tolearn about getting the most out
of Google reviews.
Speaker 2 (08:30):
Oh, you're right, there's a lot more to dive into,
and in the next part of ourconversation, we're going to
explore the importance ofstaying consistent with those
reviews, what can happen if youfall behind, and how a tool like
Rank Genius can really help youautomate your entire review
strategy.
Speaker 1 (08:45):
That sounds amazing.
We'll be back in a moment toexplore all of that.
Okay, so we've talked about howto make those Google reviews
really work for you, optimizingthem with keywords, location and
even photos.
But I'm curious what if you getbusy and let those review
requests slide?
I mean, is getting reviews kindof a one-time thing?
Speaker 2 (09:07):
Well, that's where a lot of business owners kind of
trip up.
You know, it's not enough tojust get a bunch of reviews and
then just forget about them.
The whole online world, it'sconstantly moving and Google
likes to see those businessesthat are actively engaging with
their customers generating freshreviews.
You know, keeping thingscurrent.
Speaker 1 (09:24):
So it's more like tending a garden than like
building a house.
You can't just plant the seedsand expect everything to just
magically thrive forever.
Speaker 2 (09:31):
Yeah.
Speaker 1 (09:31):
You got to keep watering, weeding, nurturing.
Speaker 2 (09:33):
That's a perfect analogy.
It's all about consistency.
When it comes to those Googlereviews, think of it like I
don't know a treadmill you gotto keep running just to stay in
the same place.
Speaker 1 (09:43):
And if you want to get ahead, you got to really
pick up that pace.
So what happens if we, you know, if we fall behind?
What are the risks of kind ofneglecting our review strategy?
Speaker 2 (09:55):
Well, the biggest risk is you lose that trust
factor.
You know, we talked about thatearlier.
Potential customers they mightsee a business with outdated
reviews and they start to wonder, hmm, has something changed?
You know, are they not as goodas they used to be?
Or, even worse, are they stilleven in business?
Speaker 1 (10:12):
Yeah, I get it.
If I see a restaurant, forexample, with reviews that are
all from like a year ago, I'mgoing to wonder if the food's
still good, if the service isstill top notch.
Speaker 2 (10:22):
Absolutely.
And remember Google's wholething is about giving people the
most relevant, up-to-date info.
Thing is about giving peoplethe most relevant, up-to-date
info and they see those freshreviews as a sign that a
business is active and engagedand they're going to prioritize
those businesses in the searchresults.
Speaker 1 (10:34):
Okay.
So if our reviews are likegathering dust, google might
start to think our businessisn't as relevant anymore and we
could slip in the rankings.
Speaker 2 (10:41):
Yeah, that's a very real possibility.
Those algorithms, they'redesigned to reward those
businesses that are, you know,keeping those new reviews coming
in.
They want to see that you'restill providing a great customer
experience, that people arehappy with what you're offering.
Speaker 1 (10:56):
This is starting to feel a little daunting, Like we
need to be constantly on top ofthis sending out requests,
checking feedback, responding toevery single comment.
It seems overwhelming.
Speaker 2 (11:06):
I get it.
It can feel like a lot,especially when you're already
juggling a million things as abusiness owner.
But remember we're talkingabout a really crucial part of
your online presence here, whichultimately affects your
visibility, your reputation andyour bottom line.
Speaker 1 (11:20):
You're right, it's an investment worth making, but is
there any way to make thiswhole process a little easier?
Seems like it could eat up alot of time.
Speaker 2 (11:28):
Well, that's where a tool like RankGenius comes in.
It's designed to automate andoptimize your entire review
strategy, taking a lot of theguesswork and the manual effort
out of it.
Speaker 1 (11:39):
We talked about RankGenius a little bit earlier.
Can you remind us what it isand how it works?
Speaker 2 (11:43):
Sure RankGenius is a software developed by our team
at Local Biz Domination and it'sdesigned to help businesses
just like yours dominate theirlocal markets, and it does this
by automating the process ofgetting those high-quality,
optimized Google reviews.
Speaker 1 (11:59):
So, instead of us having to like manually send out
all those review requests,rankgenius does it for us.
Speaker 2 (12:04):
Exactly.
It integrates with yourexisting systems, like your CRM
or your point of sale system,and it automatically sends out
those personalized reviewrequests at just the right time.
Speaker 1 (12:15):
We were talking earlier about how important
timing is with those requests.
Speaker 2 (12:25):
You know, customers are most likely to leave a
review right after they've had apositive experience like within
24 hours Right and RankGeniusis smart enough to identify
those moments, sending out thoserequests when they're most
likely to get a good response.
It actually uses AI-poweredalgorithms to track customer
interactions and figure out theperfect time to reach out.
Speaker 1 (12:37):
Wow, so it's not just random, so it takes care of the
timing.
But what about optimizing thosereviews with those keywords and
location mentions we talkedabout?
Speaker 2 (12:46):
RankGenius has you covered?
There too, it's not just aboutsending out those generic review
requests.
It's about guiding thosecustomers to leave the kind of
reviews that will really benefityour business.
Speaker 1 (12:56):
Okay, so how does it do that?
Does it like tell peopleexactly what to write?
Speaker 2 (13:00):
Not exactly.
It's more about subtleprompting, making it easy for
customers to provide thefeedback that's really going to
help you.
Rank Genius lets you createcustomized review request
templates that include littlenudges and suggestions.
Speaker 1 (13:12):
Oh, I see.
Can you give me an example ofwhat that might look like?
Speaker 2 (13:15):
Sure, Imagine you're a plumber.
Your Rank Genius template couldsay something like we're so
glad we could help you with yourplumbing needs and city name
today.
If you have a moment, we'd loveto hear about your experience
on Google.
A quick mention of your cityand the specific service you
received would be super helpful.
Speaker 1 (13:32):
That's smart, it's not pushy or demanding, it's
just a friendly reminder and itgives them those helpful hints.
And by mentioning the city andthe service you're increasing
the chances that those keywordsare going to end up in the
review.
Speaker 2 (13:46):
You got it.
It's a win-win for everyone.
You get those high quality,optimized reviews that will
boost your online presence andyour customers have an easy and
enjoyable way to share theirpositive experiences.
Speaker 1 (13:57):
This is making me really see the value of
RankGenius.
It takes care of all thoselittle details that can be so
time consuming, and it makes thewhole review process way more
efficient and effective.
Speaker 2 (14:08):
And the best part is that RankGenius is constantly
learning and evolving.
It uses those AI-poweredalgorithms to analyze your
reviews, figure out patterns andoptimize its strategies over
time.
Speaker 1 (14:20):
So it's not just a set it and forget it kind of
tool.
It's actually working behindthe scenes, constantly refining
things to make sure your reviewstrategy is really on point.
Speaker 2 (14:29):
Exactly.
It's like having your ownpersonal review assistant
working around the clock to helpyou dominate your local market.
But there's another importantpiece of online reputation
management that we haven'ttouched on yet dealing with
those negative reviews.
Speaker 1 (14:42):
Oh yeah, even the best businesses out there.
They're going to get a negativereview every now and then.
It's just inevitable.
So how do we handle thosewithout letting them, you know,
damage our reputation?
Speaker 2 (14:53):
Well, that's where Rank Genius's reputation
management features come in.
It's constantly monitoringthose reviews and it alerts you
right away if a negative reviewpops up.
Speaker 1 (15:02):
So we don't have to be glued to our Google business
profile, constantly refreshingto see if there are any new
reviews.
Speaker 2 (15:08):
Exactly Rank.
Genius does the heavy liftingfor you.
You'll get an emailnotification or a text the
moment a negative review getsposted, so you can take action
quickly.
Speaker 1 (15:17):
And that's so important, right?
I mean, we talk about howGoogle prioritizes fresh reviews
, so the faster you can addressa negative one, the better.
Speaker 2 (15:24):
Absolutely, and Rank Genius does more than just tell
you about the review.
It actually gives you thoseproven response templates and
strategies to help you craft areally professional and
effective response.
Speaker 1 (15:35):
Oh, that's great.
So instead of getting defensiveor, you know, ignoring the
negative review completely, wecan use Rank Genius to actually
turn that negative experienceinto a positive one.
Speaker 2 (15:45):
You got it.
It's all about showing theirpotential customers that you
care about their feedback, thatyou're responsive to concerns
and that you're committed toproviding a great experience
even when things don't goperfectly.
Speaker 1 (15:58):
This is really sounding like a must-have for
any local business.
What about those of us who arejust starting out with our
review strategy?
Is Rank Genius only forbusinesses that already have
tons of reviews?
Speaker 2 (16:10):
Not at all.
Rank Genius is designed to behelpful for businesses at any
stage of their review journey.
So, whether you're juststarting out and you need to
build that foundation of reviews, or you're already established
and you want to take things tothat next level, rankgenius can
help.
Speaker 1 (16:24):
It sounds incredibly powerful and incredibly
versatile and it seems like itreally takes a lot of the stress
and the guesswork out ofmanaging online reviews.
Speaker 2 (16:32):
That's the goal.
We live in a world where thoseonline reviews are more
important than ever.
They can really make or break abusiness, so having a solid
strategy to manage themeffectively it's essential.
Speaker 1 (16:42):
This has been so insightful.
We've covered so much, fromunderstanding why those Google
reviews matter so much tolearning how to optimize them
and even how to automate thatwhole process with Rank Genius.
Speaker 2 (16:53):
And we're just getting started.
There's still so much more toexplore when it comes to
leveraging those Google reviewsto grow your business and
dominate your local market.
Speaker 1 (17:02):
Well, we've talked a lot about how to create a strong
, sustainable review strategy,but before we wrap things up,
I'd love to hear your finalthoughts.
What do you think is the singlemost important thing for our
listeners to take away fromtoday's conversation?
Speaker 2 (17:16):
You know, I think if there's one thing our listeners
should really take to heart,it's that Google reviews are
non-negotiable these days.
They're absolutely essentialfor any local business that
wants to not just survive, butactually thrive in this digital
world.
Speaker 1 (17:30):
Yeah, they've gone way beyond just being a nice to
have.
They're a must have.
Speaker 2 (17:34):
Exactly.
I mean we've seen how much theyinfluence your visibility in
those search results.
They build that all importanttrust with potential customers
and at the end of the day, theycan really make a difference in
your bottom line.
Speaker 1 (17:46):
It's like Google shouting from the rooftops how
much those reviews matter Ifyou're not actively asking for
them, keeping an eye on yourfeedback and managing your
online reputation, you're reallyputting yourself at a
disadvantage.
Speaker 2 (17:57):
No doubt about it, and it's not about just getting
any old review either.
It's about getting thosequality, optimized reviews, the
kind that will actually move theneedle for your business Right.
Speaker 1 (18:09):
Like we talked about earlier, encouraging those
keywords, location mentions,even photos.
Those details can really make adifference in how Google sees
your business.
Speaker 2 (18:18):
Big time, and that's where Rank Genius comes in.
Speaker 1 (18:21):
Right.
How does Rank Genius fit intothis whole picture?
Speaker 2 (18:27):
It's that secret weapon that can take your review
strategy to a whole new level.
Think about it.
It automates the entire process, from sending out those
personalized review requests tokeeping tabs on your feedback
and even flagging those negativereviews so you can address them
right away.
It even helps you write thoseprofessional responses.
You know, turning what could bea negative into an opportunity
to show how much you care aboutcustomer satisfaction.
Speaker 1 (18:48):
It sounds like Rank Genius is a real game changer,
especially for those businessesthat are feeling a little
overwhelmed by the whole onlinereputation management thing.
Speaker 2 (18:57):
It really is.
It takes out so much of thatguesswork and manual effort,
letting you focus on what you dobest, which is running your
business.
Speaker 1 (19:05):
Exactly.
You can get back to focusing onthose customers and let Rank
Genius handle the rest.
It's almost like having a wholeteam of experts working behind
the scenes, making sure yourbusiness is attracting more
customers and building afantastic online reputation.
Speaker 2 (19:18):
That's a great way to put it and you know the best
part is we're always working onRank Genius, making it better,
adding new features, stayingahead of the curve to give our
clients the very best tools andstrategies.
Speaker 1 (19:28):
So for those listening who are thinking OK,
I'm ready to take control of myGoogle reviews.
I want to see results.
What's the best way to find outmore about Rank Genius?
Speaker 2 (19:41):
We'd love to connect with you and show you exactly
how Rank Genius can transformyour online presence.
You can check out our websiteat website address or give us a
call at phone number.
And you know what?
We offer a free demo so you canactually try out Rank Genius,
see all the features and reallyget a feel for how powerful it
can be.
Speaker 1 (19:56):
That's fantastic.
Well, this has been a deep diveand a half.
I feel like we've reallyuncovered the secrets of Google
reviews why they're so important, how to optimize them and how
to make the whole process abreeze with Rank Genius.
Speaker 2 (20:10):
Couldn't have said it better myself and to all our
listeners out there rememberyour online reputation.
That's one of your mostvaluable assets.
Invest in it, do it right andyou'll see the benefits for
years to come.
Speaker 1 (20:21):
Absolutely.
Thanks for joining us on thisjourney, everyone.
Until next time.
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