February 20, 2025 • 15 mins
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey everyone, Welcome back.
You know, we always talk aboutgetting more customers.
Speaker 2 (00:03):
Yeah, and at Local Biz Domination.
We're all about that.
Speaker 1 (00:06):
Helping.
You guys do just that withoutyou know.
Speaker 2 (00:08):
Breaking the bank.
Speaker 1 (00:09):
Breaking the bank right.
Speaker 2 (00:10):
On expensive ads.
Speaker 1 (00:11):
Expensive ads.
Speaker 2 (00:11):
That's right.
We're here to help you turnthose crickets into calls, and
one of the best ways to do thatis making sure that your
business is showing up.
You know, front and centerFront.
Speaker 1 (00:19):
Front and center.
Speaker 2 (00:20):
Front and center when people are searching online.
Speaker 1 (00:22):
Okay.
So we've got a ton of researchhere about how local businesses
can get seen more on Google andI'm seeing some crazy stats Like
did you know over 80% ofsearches for local businesses
are on mobile devices.
Speaker 2 (00:37):
Yeah, it's true, and that's why having a
mobile-friendly website is likeit's not just a nice thing to
have anymore.
Speaker 1 (00:42):
It's a must.
Speaker 2 (00:43):
It's a must-have.
Think about your Googlebusiness profile.
Speaker 1 (00:47):
Your GBP.
Speaker 2 (00:47):
Your GBP Like it's your storefront on Google.
It's what catches people's eyes, but if they click through to
your website and it's you know-A mess.
A mess on their phone.
They're going to be like nope.
Speaker 1 (00:57):
Hit that back button, god so fast Lost customer.
Oh I know I was trying to bookan appointment with a dog
groomer and their website was oh, it was a nightmare on my phone
.
Speaker 2 (01:09):
Really.
Speaker 1 (01:09):
Tiny text menus.
That made no sense.
Just the worst.
I ended up going with someoneelse whose website was actually
like usable.
I bet businesses lose so manycustomers like this.
Speaker 2 (01:22):
Oh yeah, it's like having a shop right.
It's beautifully decorated, butthe door's broken.
Speaker 1 (01:27):
You need both.
Speaker 2 (01:28):
You need both a good GBP and a website.
That's like come on in, youknow, to people on their phones.
Speaker 1 (01:34):
Okay, so what makes a website actually mobile
friendly?
Like what are we talking about?
Speaker 2 (01:39):
So, first off, you need responsive design.
Okay, so imagine your website.
Website, it's like water, right?
You need to be able to flow,you know okay into any container
, right, yeah, whether it's likea tall skinny glass, yeah, or a
wide ball okay a responsivewebsite automatically adjusts
right the layout and the contentokay to fit any screen size.
Speaker 1 (01:59):
So it's not just about like shrinking everything
down, it's making sure it alllike rearranges itself.
So it makes sense on a smallerscreen.
Speaker 2 (02:06):
Exactly.
You want to make sure the textis big enough, right, so you can
read it without squintingButtons.
That are easy to you know.
Tap, yeah, tap with your thumbRight.
Just the whole thing, you know.
Speaker 1 (02:17):
It feels good.
Speaker 2 (02:17):
Feels good to use.
Speaker 1 (02:18):
Just feels works Smooth, smooth, all right.
So responsive design yes, gotit.
What else?
Speaker 2 (02:23):
Speed Okay, and I don't mean your internet speed.
Speaker 1 (02:26):
Right.
Speaker 2 (02:27):
Although that's important too.
We're talking about how fastyour website loads.
Yeah, okay, so did you knowover 50% of mobile users will
just leave a website?
Speaker 1 (02:36):
Bounce.
Speaker 2 (02:37):
Yeah, if it takes more than three seconds to load.
Speaker 1 (02:39):
Wow, that's like walking up to a shop and waiting
for the door to open.
Speaker 2 (02:43):
Right.
Speaker 1 (02:43):
For three seconds and , being like, forget it.
Speaker 2 (02:45):
Yeah, I'm going somewhere else.
Speaker 1 (02:47):
I'm out.
Speaker 2 (02:48):
And Google knows this .
They want to give people thebest experience.
Speaker 1 (02:51):
Yeah.
Speaker 2 (02:52):
So slow websites.
They get you know.
Speaker 1 (02:54):
Pushed down.
Pushed down In the searchresults.
Speaker 2 (02:56):
In the search results , so it's even harder for people
to find you.
Speaker 1 (02:59):
So even if you have like an amazing gbp, if your
website is slow, doesn't evenmatter yeah, google might bury
it like it's in a dark alley orsomething exactly you need both,
both working together andspeaking of working together.
The third thing for a mobilefriendly website is easy
navigation all right, so this isabout making sure people can
find what they need, rightexactly remember.
Speaker 2 (03:19):
People are on their phones using their thumbs.
Right, everything's got bethumb friendly.
Speaker 1 (03:23):
Thumb friendly okay.
Speaker 2 (03:24):
Clear menus, big buttons, all the important stuff
you know, like your phonenumber.
Speaker 1 (03:29):
Your address.
Speaker 2 (03:30):
Address with a Google Maps link so they can just tap
and go.
Speaker 1 (03:33):
It's all about making it so easy for the user.
Speaker 2 (03:36):
Yes.
Speaker 1 (03:37):
You want them to be able to, like you know, find
what they need.
Speaker 2 (03:40):
Yes.
Speaker 1 (03:40):
Do what they need to do Without getting frustrated
(04:10):
no-transcript, even if your GBPis amazing.
Okay, so let me get thisstraight we need a good GBP and
a good mobile friendly website.
Speaker 2 (04:21):
That's right.
Speaker 1 (04:22):
Like two sides of the same coin.
Speaker 2 (04:24):
Yes, and if you ignore the mobile experience,
it's like you know.
Speaker 1 (04:29):
Leaving money on the table Leaving money on the table
.
Speaker 2 (04:30):
Customers are searching, they're ready to buy,
but they're going to go to yourcompetitor if you're not making
things easy.
Speaker 1 (04:36):
Easy peasy, Easy peasy.
You know you're making me thinkI need to go check my own
website right now.
Speaker 2 (04:41):
You should.
Speaker 1 (04:41):
I'm starting to see how all this fits together.
Speaker 2 (04:43):
That's what we're here for to help big picture.
But before you check yourwebsite, let's dive into some,
you know, like real lifeexamples.
Speaker 1 (04:50):
Yeah.
Speaker 2 (04:51):
OK.
Have you ever left a websitebecause it was just too slow?
Speaker 1 (04:53):
Oh, all the time.
Speaker 2 (04:59):
Or hard to use on your phone I know I have, oh
yeah, just the other day in factand think about it like if
you're doing that, yourpotential customers are doing it
too you know, they're leavingyour website and going straight
to your competitors, you know,the ones who are making it easy
for mobile users.
It's like if they walk up toyour shop, take a look around
and just decide to try the placenext door.
Speaker 1 (05:13):
Right, yeah, it's like a bad first impression.
Speaker 2 (05:15):
Exactly, and the numbers show this too.
Fifty seven percent of userssay they wouldn't recommend a
business if their mobile site'sno good.
Speaker 1 (05:22):
Ouch, that's rough.
Speaker 2 (05:23):
Talk about a lot.
Opportunity to get peopletalking about you, huh.
Especially for local businesses, word of mouth is everything
Right and, on the other hand,almost 80% of searches for local
stuff actually lead to apurchase if the website is easy
to use.
So you're pretty muchguaranteed to turn a browser
into a buyer if your website'sgood on their phone.
Speaker 1 (05:42):
So we've talked about how a mobile-friendly website
is super important to get localcustomers.
What are some common mistakesbusinesses make with their
mobile websites?
Speaker 2 (05:51):
I'd say one of the biggest mistakes is not having a
clear call to action.
Speaker 1 (05:55):
What do you mean?
Speaker 2 (05:56):
Like what do you want people to do on your website?
Call you, book an appointment.
Speaker 1 (06:00):
Right.
Speaker 2 (06:00):
Make it obvious.
Speaker 1 (06:01):
Don't make them hunt for it.
Speaker 2 (06:02):
Don't make them hunt for it.
It's like if someone walks intoyour store and they can't find
the cash register.
Speaker 1 (06:07):
Right and they can't find the cash register Right.
Yeah, it needs to be superclear what you want them to do.
Speaker 2 (06:10):
Exactly.
Another common mistake ishaving a contact form that's,
like you know, a pain to fillout on a phone.
Speaker 1 (06:16):
Oh yeah.
Speaker 2 (06:17):
Tiny boxes, drop-down menus.
You can barely tap those littlearrows.
Speaker 1 (06:20):
I hate those Frustrating.
I give up every time.
Speaker 2 (06:23):
Right, make it easy, mobile friendly.
You want to remove anyobstacles so customers can
easily contact you and dobusiness with you.
Oh, and here's one a lot ofpeople miss Not having a Google
Maps integration.
Speaker 1 (06:34):
Wait, what's that?
Speaker 2 (06:35):
Basically, it's just linking your address to Google
Maps so people can find yousuper easily and get directions
with just one tap.
Think about it.
Someone's on their phone.
They're searching for abusiness like yours.
They find your GDP.
Clip through to your websiteand boom, there's a map showing
exactly where you are and how toget there.
It's like having a giant.
You are here, sign right onyour website.
Speaker 1 (06:53):
That makes a lot of sense.
It removes all those extrasteps.
Speaker 2 (06:55):
Yeah, exactly, you take away any hesitation.
And speaking of removingbarriers, let's talk visuals.
People are very visual,especially in their phones Small
screen.
Yeah, high quality photos andvideos can really grab people's
attention and show off what youdo.
Speaker 1 (07:10):
So get rid of those blurry old photos, huh.
Speaker 2 (07:11):
Absolutely Invest in some good photography or, you
know, learn a few tricks withyour smartphone.
Speaker 1 (07:16):
Yeah, Show off your work, your products, your team.
Make it visually appealing and,you know, relevant to the
people you want to reach right.
Give them a sneak peek of whatto expect when they walk in the
door.
Speaker 2 (07:26):
It's about showing off your personality, making a
good first impression.
What about videos?
Speaker 1 (07:31):
Oh, videos are great.
Short, engaging videos can geta lot of information across
quickly and catch people'sattention in a way that just
plain text can't.
Speaker 2 (07:40):
It's like a mini commercial.
Speaker 1 (07:41):
Right there on your website.
Speaker 2 (07:42):
And these days everyone sees so much content
everywhere.
Videos can really make youstand out.
Speaker 1 (07:47):
That's right.
You got to grab their attention.
And speaking of making a goodimpression, we can't forget
about reviews.
Right, they're like gold forlocal businesses.
Speaker 2 (07:55):
Reviews are everything.
They show that people trust you.
I always check reviews when I'mlooking for something new.
Speaker 1 (07:59):
Of course, people trust what other customers say,
especially when it's a localservice.
So encourage your happycustomers to leave reviews on
your GBP Good point and, youknow, respond to those reviews.
Speaker 2 (08:10):
Yeah, good or bad, it shows your care, it shows
you're engaged.
Speaker 1 (08:13):
Yeah.
Speaker 2 (08:13):
And that you care about their experience.
It's like having a friendlychat with a customer who just
left your shop.
Speaker 1 (08:18):
Right, you're building that relationship.
Speaker 2 (08:20):
Exactly.
And here's a pro tip Don't beafraid to ask for reviews.
Speaker 1 (08:24):
Yeah, sometimes people just need a little
reminder.
Speaker 2 (08:25):
Sometimes they just need a nudge.
Make it easy for them byputting links to your GBP review
page on your website in youremails, maybe even print it on
receipts.
Speaker 1 (08:33):
Yeah, nice, Make it easy.
So we've talked about a lottoday Mobile-friendly websites,
GBP optimization, the power ofreviews anything else local
businesses should be thinkingabout.
Speaker 2 (08:43):
Here's one that often gets overlooked Local citations
.
Speaker 1 (08:46):
Local what.
Speaker 2 (08:47):
Citations.
They're online mentions of yourbusiness.
Speaker 1 (08:49):
Okay.
Speaker 2 (08:50):
Name, address, phone number.
Speaker 1 (08:51):
Got it.
Speaker 2 (08:52):
You'll see it shortened to NF sometimes.
Speaker 1 (08:53):
Okay, NFP.
Speaker 2 (08:54):
And these mentions are on other websites.
Think directories, industrywebsites, even local news sites.
Speaker 1 (09:00):
So it's not just about having your own website in
GBP, it's about making sureyour info is everywhere.
Yes, consistent too, likebuilding that brand presence all
over the web.
Speaker 2 (09:08):
You got it.
Consistency is super importantfor local SEO.
Speaker 1 (09:12):
SEO.
Speaker 2 (09:12):
Yeah, google uses these citations to check your
business information and figureout how relevant you are to your
local area.
Speaker 1 (09:19):
Okay.
Speaker 2 (09:19):
The more consistent your NIP is across the web, the
more trustworthy Google thinksyou are and the higher you'll
rank in those local searchresults.
Speaker 1 (09:26):
Wow.
Speaker 2 (09:28):
There's a lot that goes into this, I know right,
it's like building a strongfoundation online.
Speaker 1 (09:30):
Okay.
Speaker 2 (09:31):
Each citation is like a brick, and the more bricks
you have, the stronger yourfoundation.
Speaker 1 (09:35):
I like that.
Speaker 2 (09:35):
Right, but I know a lot of business owners might be
feeling overwhelmed, like theydon't have the time or the money
to manage all this online stuff.
Speaker 1 (09:41):
Right.
Speaker 2 (09:42):
And I get that.
But here's the good news youdon't have to do it alone.
There are experts out therelike us at Local Biz Domination,
who are you know.
We specialize in helping localbusinesses like yours succeed
online.
We take care of all thetechnical stuff so you can focus
on what you do best.
Speaker 1 (09:57):
Running the business.
Speaker 2 (09:58):
Running your business , taking care of your customers.
So, there's hope, absolutely.
We're passionate about helpinglocal businesses thrive in this
digital world.
We want to see those cricketsturn into calls.
We want those website visits toturn into customers walking
through your door.
Speaker 1 (10:11):
I love that.
Crickets into calls.
That's what we're all about atLocal Biz Domination, even if
people aren't working with us.
Speaker 2 (10:21):
What's the one thing they should do right now to get
started on their own?
That's a great question.
If I had to pick just one thing, it would be to look at your
online presence through the eyesof a potential customer.
Speaker 1 (10:29):
So like pretend you're seeing it for the first
time.
Speaker 2 (10:31):
Yes.
Go to your website on yourphone, check out your GBP
listing, see how easy it is tofind your contact info and your
location, and ask yourself wouldI want to do business with this
company?
If the answer is no, then youknow where to start making
changes.
Speaker 1 (10:43):
Sometimes you just need a fresh perspective.
No-transcript Businesses likeyours provide the tools and
guidance, and business ownersbring their passion and
expertise.
Speaker 2 (11:03):
That's the winning formula.
And remember, in today's world,you can't ignore your online
presence.
Right, it's your virtualstorefront.
Speaker 1 (11:10):
Your 2047 salesperson .
Speaker 2 (11:11):
Yes, it can make or break your success.
Speaker 1 (11:14):
So true, well said, I think we've given our listeners
a lot to think about.
We've talked about building amobile-friendly website, the
importance of a strong GPP andeven those local citations, but
I bet our listeners are readyfor even more tips and tricks.
Speaker 2 (11:28):
I know they are, and that's exactly what we'll cover
in the last part of this episode.
We're going to dive into somepractical steps you can take to
be more visible online, get morecustomers and turn those
crickets into calls.
Speaker 1 (11:39):
Okay, so we're back, ready to, you know, really get
into it.
Speaker 2 (11:42):
Let's do it.
We're going to give you guyssome real strategies, you know.
Speaker 1 (11:45):
Actionable stuff.
Speaker 2 (11:46):
Actionable stuff to help your business really stand
out online.
Speaker 1 (11:49):
I think a lot of people get overwhelmed.
They think they have to changeeverything all at once.
Speaker 2 (11:53):
Yeah.
Speaker 1 (11:54):
Their whole website.
Speaker 2 (11:55):
And that's just not true.
You don't have to do everythingat once.
Even small changes right make abig difference.
Think of it as like astep-by-step process.
Speaker 1 (12:03):
Baby steps, baby steps.
Prodress, not perception.
So where should people start?
Speaker 2 (12:07):
I'd say, pick one or two things right where you can
improve.
Speaker 1 (12:10):
Okay.
Speaker 2 (12:11):
Maybe it's your website speed, okay, or how easy
it is to get around on Robo,yeah, or even just you know
better pictures and videos, anddon't be afraid to try things
out.
Speaker 1 (12:24):
What works for one business might not work for
another.
Right, it's all about, you know, finding what works for you and
for the people you're trying toreach.
Speaker 2 (12:28):
Exactly.
There's no magic formula right.
It's all about figuring outwhat works best for your
business and the people you wantto reach.
And you know the online world'salways changing, so you gotta
you know keep learning keeplearning, stay up to date with
the new stuff.
Speaker 1 (12:44):
So it's not like you do it once and you're done.
Right you got to keep at it.
Speaker 2 (12:47):
It's a marathon, not a sprint.
Speaker 1 (12:49):
Okay, consistency is key, I mean.
So how do we stay ahead of thecurve?
Speaker 2 (12:54):
Well, there's a few things you can do.
Make it a habit to read.
You know, industry boogsarticles.
Speaker 1 (12:59):
Okay.
Speaker 2 (13:00):
Subscribe to newsletters from good sources.
Like local biz domination, Likeus Wink wink Go to webinars,
conferences, that sort of thing.
Speaker 1 (13:07):
So like keep learning , always be learning.
Speaker 2 (13:09):
Yeah, exactly, Knowledge is power right.
The more you know, the betterdecisions you'll make for your
business.
Speaker 1 (13:14):
And, of course, if you want you know some help
along the way, experts likelocal biz domination.
We're here for that.
Speaker 2 (13:20):
That's right, we're like.
We're like your guides, youknow your Sherpas your Sherpas.
Yeah, leading you to the top ofthat, that local search
mountain.
Speaker 1 (13:28):
Okay.
So as we wrap up, what's theone big takeaway for our
listeners?
Speaker 2 (13:32):
I'd say it's this embrace, the power of online
visibility.
It's not just about having awebsite or a GBP listing right.
It's about using those toolsthe right way to connect with
your people and really grow yourbusiness.
Speaker 1 (13:46):
Turn those crickets into coals.
Speaker 2 (13:47):
You got it and remember it's never too late to
start.
Whether you're just startingout or you've been in business
for years, there's always roomto improve online right.
Speaker 1 (13:55):
Yeah, it's a really exciting time, honestly, to be a
local business owner.
There are so many ways to reachpeople.
Speaker 2 (14:00):
So many opportunities and you know we at Local Biz
Domination, we're here to helpyou every step of the way.
So if you're ready to level up,come visit our website.
Let's talk.
Speaker 1 (14:08):
We've got tons of resources, tips, all that good
stuff to help you reallydominate local search.
Speaker 2 (14:13):
And turn those clicks into customers.
Speaker 1 (14:15):
Thanks for hanging out with us today, everybody.
We hope you.
Hey everyone, Welcome back.
You know, we always talk aboutgetting more customers.
Speaker 2 (00:03):
Yeah, and at Local Biz Domination.
We're all about that.
Speaker 1 (00:06):
Helping.
You guys do just that withoutyou know.
Speaker 2 (00:08):
Breaking the bank.
Speaker 1 (00:09):
Breaking the bank right.
Speaker 2 (00:10):
On expensive ads.
Speaker 1 (00:11):
Expensive ads.
Speaker 2 (00:11):
That's right.
We're here to help you turnthose crickets into calls, and
one of the best ways to do thatis making sure that your
business is showing up.
You know, front and centerFront.
Speaker 1 (00:19):
Front and center.
Speaker 2 (00:20):
Front and center when people are searching online.
Speaker 1 (00:22):
Okay.
So we've got a ton of researchhere about how local businesses
can get seen more on Google andI'm seeing some crazy stats Like
did you know over 80% ofsearches for local businesses
are on mobile devices.
Speaker 2 (00:37):
Yeah, it's true, and that's why having a
mobile-friendly website is likeit's not just a nice thing to
have anymore.
Speaker 1 (00:42):
It's a must.
Speaker 2 (00:43):
It's a must-have.
Think about your Googlebusiness profile.
Speaker 1 (00:47):
Your GBP.
Speaker 2 (00:47):
Your GBP Like it's your storefront on Google.
It's what catches people's eyes, but if they click through to
your website and it's you know-A mess.
A mess on their phone.
They're going to be like nope.
Speaker 1 (00:57):
Hit that back button, god so fast Lost customer.
Oh I know I was trying to bookan appointment with a dog
groomer and their website was oh, it was a nightmare on my phone
.
Speaker 2 (01:09):
Really.
Speaker 1 (01:09):
Tiny text menus.
That made no sense.
Just the worst.
I ended up going with someoneelse whose website was actually
like usable.
I bet businesses lose so manycustomers like this.
Speaker 2 (01:22):
Oh yeah, it's like having a shop right.
It's beautifully decorated, butthe door's broken.
Speaker 1 (01:27):
You need both.
Speaker 2 (01:28):
You need both a good GBP and a website.
That's like come on in, youknow, to people on their phones.
Speaker 1 (01:34):
Okay, so what makes a website actually mobile
friendly?
Like what are we talking about?
Speaker 2 (01:39):
So, first off, you need responsive design.
Okay, so imagine your website.
Website, it's like water, right?
You need to be able to flow,you know okay into any container
, right, yeah, whether it's likea tall skinny glass, yeah, or a
wide ball okay a responsivewebsite automatically adjusts
right the layout and the contentokay to fit any screen size.
Speaker 1 (01:59):
So it's not just about like shrinking everything
down, it's making sure it alllike rearranges itself.
So it makes sense on a smallerscreen.
Speaker 2 (02:06):
Exactly.
You want to make sure the textis big enough, right, so you can
read it without squintingButtons.
That are easy to you know.
Tap, yeah, tap with your thumbRight.
Just the whole thing, you know.
Speaker 1 (02:17):
It feels good.
Speaker 2 (02:17):
Feels good to use.
Speaker 1 (02:18):
Just feels works Smooth, smooth, all right.
So responsive design yes, gotit.
What else?
Speaker 2 (02:23):
Speed Okay, and I don't mean your internet speed.
Speaker 1 (02:26):
Right.
Speaker 2 (02:27):
Although that's important too.
We're talking about how fastyour website loads.
Yeah, okay, so did you knowover 50% of mobile users will
just leave a website?
Speaker 1 (02:36):
Bounce.
Speaker 2 (02:37):
Yeah, if it takes more than three seconds to load.
Speaker 1 (02:39):
Wow, that's like walking up to a shop and waiting
for the door to open.
Speaker 2 (02:43):
Right.
Speaker 1 (02:43):
For three seconds and , being like, forget it.
Speaker 2 (02:45):
Yeah, I'm going somewhere else.
Speaker 1 (02:47):
I'm out.
Speaker 2 (02:48):
And Google knows this .
They want to give people thebest experience.
Speaker 1 (02:51):
Yeah.
Speaker 2 (02:52):
So slow websites.
They get you know.
Speaker 1 (02:54):
Pushed down.
Pushed down In the searchresults.
Speaker 2 (02:56):
In the search results , so it's even harder for people
to find you.
Speaker 1 (02:59):
So even if you have like an amazing gbp, if your
website is slow, doesn't evenmatter yeah, google might bury
it like it's in a dark alley orsomething exactly you need both,
both working together andspeaking of working together.
The third thing for a mobilefriendly website is easy
navigation all right, so this isabout making sure people can
find what they need, rightexactly remember.
Speaker 2 (03:19):
People are on their phones using their thumbs.
Right, everything's got bethumb friendly.
Speaker 1 (03:23):
Thumb friendly okay.
Speaker 2 (03:24):
Clear menus, big buttons, all the important stuff
you know, like your phonenumber.
Speaker 1 (03:29):
Your address.
Speaker 2 (03:30):
Address with a Google Maps link so they can just tap
and go.
Speaker 1 (03:33):
It's all about making it so easy for the user.
Speaker 2 (03:36):
Yes.
Speaker 1 (03:37):
You want them to be able to, like you know, find
what they need.
Speaker 2 (03:40):
Yes.
Speaker 1 (03:40):
Do what they need to do Without getting frustrated
(04:10):
no-transcript, even if your GBPis amazing.
Okay, so let me get thisstraight we need a good GBP and
a good mobile friendly website.
Speaker 2 (04:21):
That's right.
Speaker 1 (04:22):
Like two sides of the same coin.
Speaker 2 (04:24):
Yes, and if you ignore the mobile experience,
it's like you know.
Speaker 1 (04:29):
Leaving money on the table Leaving money on the table
.
Speaker 2 (04:30):
Customers are searching, they're ready to buy,
but they're going to go to yourcompetitor if you're not making
things easy.
Speaker 1 (04:36):
Easy peasy, Easy peasy.
You know you're making me thinkI need to go check my own
website right now.
Speaker 2 (04:41):
You should.
Speaker 1 (04:41):
I'm starting to see how all this fits together.
Speaker 2 (04:43):
That's what we're here for to help big picture.
But before you check yourwebsite, let's dive into some,
you know, like real lifeexamples.
Speaker 1 (04:50):
Yeah.
Speaker 2 (04:51):
OK.
Have you ever left a websitebecause it was just too slow?
Speaker 1 (04:53):
Oh, all the time.
Speaker 2 (04:59):
Or hard to use on your phone I know I have, oh
yeah, just the other day in factand think about it like if
you're doing that, yourpotential customers are doing it
too you know, they're leavingyour website and going straight
to your competitors, you know,the ones who are making it easy
for mobile users.
It's like if they walk up toyour shop, take a look around
and just decide to try the placenext door.
Speaker 1 (05:13):
Right, yeah, it's like a bad first impression.
Speaker 2 (05:15):
Exactly, and the numbers show this too.
Fifty seven percent of userssay they wouldn't recommend a
business if their mobile site'sno good.
Speaker 1 (05:22):
Ouch, that's rough.
Speaker 2 (05:23):
Talk about a lot.
Opportunity to get peopletalking about you, huh.
Especially for local businesses, word of mouth is everything
Right and, on the other hand,almost 80% of searches for local
stuff actually lead to apurchase if the website is easy
to use.
So you're pretty muchguaranteed to turn a browser
into a buyer if your website'sgood on their phone.
Speaker 1 (05:42):
So we've talked about how a mobile-friendly website
is super important to get localcustomers.
What are some common mistakesbusinesses make with their
mobile websites?
Speaker 2 (05:51):
I'd say one of the biggest mistakes is not having a
clear call to action.
Speaker 1 (05:55):
What do you mean?
Speaker 2 (05:56):
Like what do you want people to do on your website?
Call you, book an appointment.
Speaker 1 (06:00):
Right.
Speaker 2 (06:00):
Make it obvious.
Speaker 1 (06:01):
Don't make them hunt for it.
Speaker 2 (06:02):
Don't make them hunt for it.
It's like if someone walks intoyour store and they can't find
the cash register.
Speaker 1 (06:07):
Right and they can't find the cash register Right.
Yeah, it needs to be superclear what you want them to do.
Speaker 2 (06:10):
Exactly.
Another common mistake ishaving a contact form that's,
like you know, a pain to fillout on a phone.
Speaker 1 (06:16):
Oh yeah.
Speaker 2 (06:17):
Tiny boxes, drop-down menus.
You can barely tap those littlearrows.
Speaker 1 (06:20):
I hate those Frustrating.
I give up every time.
Speaker 2 (06:23):
Right, make it easy, mobile friendly.
You want to remove anyobstacles so customers can
easily contact you and dobusiness with you.
Oh, and here's one a lot ofpeople miss Not having a Google
Maps integration.
Speaker 1 (06:34):
Wait, what's that?
Speaker 2 (06:35):
Basically, it's just linking your address to Google
Maps so people can find yousuper easily and get directions
with just one tap.
Think about it.
Someone's on their phone.
They're searching for abusiness like yours.
They find your GDP.
Clip through to your websiteand boom, there's a map showing
exactly where you are and how toget there.
It's like having a giant.
You are here, sign right onyour website.
Speaker 1 (06:53):
That makes a lot of sense.
It removes all those extrasteps.
Speaker 2 (06:55):
Yeah, exactly, you take away any hesitation.
And speaking of removingbarriers, let's talk visuals.
People are very visual,especially in their phones Small
screen.
Yeah, high quality photos andvideos can really grab people's
attention and show off what youdo.
Speaker 1 (07:10):
So get rid of those blurry old photos, huh.
Speaker 2 (07:11):
Absolutely Invest in some good photography or, you
know, learn a few tricks withyour smartphone.
Speaker 1 (07:16):
Yeah, Show off your work, your products, your team.
Make it visually appealing and,you know, relevant to the
people you want to reach right.
Give them a sneak peek of whatto expect when they walk in the
door.
Speaker 2 (07:26):
It's about showing off your personality, making a
good first impression.
What about videos?
Speaker 1 (07:31):
Oh, videos are great.
Short, engaging videos can geta lot of information across
quickly and catch people'sattention in a way that just
plain text can't.
Speaker 2 (07:40):
It's like a mini commercial.
Speaker 1 (07:41):
Right there on your website.
Speaker 2 (07:42):
And these days everyone sees so much content
everywhere.
Videos can really make youstand out.
Speaker 1 (07:47):
That's right.
You got to grab their attention.
And speaking of making a goodimpression, we can't forget
about reviews.
Right, they're like gold forlocal businesses.
Speaker 2 (07:55):
Reviews are everything.
They show that people trust you.
I always check reviews when I'mlooking for something new.
Speaker 1 (07:59):
Of course, people trust what other customers say,
especially when it's a localservice.
So encourage your happycustomers to leave reviews on
your GBP Good point and, youknow, respond to those reviews.
Speaker 2 (08:10):
Yeah, good or bad, it shows your care, it shows
you're engaged.
Speaker 1 (08:13):
Yeah.
Speaker 2 (08:13):
And that you care about their experience.
It's like having a friendlychat with a customer who just
left your shop.
Speaker 1 (08:18):
Right, you're building that relationship.
Speaker 2 (08:20):
Exactly.
And here's a pro tip Don't beafraid to ask for reviews.
Speaker 1 (08:24):
Yeah, sometimes people just need a little
reminder.
Speaker 2 (08:25):
Sometimes they just need a nudge.
Make it easy for them byputting links to your GBP review
page on your website in youremails, maybe even print it on
receipts.
Speaker 1 (08:33):
Yeah, nice, Make it easy.
So we've talked about a lottoday Mobile-friendly websites,
GBP optimization, the power ofreviews anything else local
businesses should be thinkingabout.
Speaker 2 (08:43):
Here's one that often gets overlooked Local citations
.
Speaker 1 (08:46):
Local what.
Speaker 2 (08:47):
Citations.
They're online mentions of yourbusiness.
Speaker 1 (08:49):
Okay.
Speaker 2 (08:50):
Name, address, phone number.
Speaker 1 (08:51):
Got it.
Speaker 2 (08:52):
You'll see it shortened to NF sometimes.
Speaker 1 (08:53):
Okay, NFP.
Speaker 2 (08:54):
And these mentions are on other websites.
Think directories, industrywebsites, even local news sites.
Speaker 1 (09:00):
So it's not just about having your own website in
GBP, it's about making sureyour info is everywhere.
Yes, consistent too, likebuilding that brand presence all
over the web.
Speaker 2 (09:08):
You got it.
Consistency is super importantfor local SEO.
Speaker 1 (09:12):
SEO.
Speaker 2 (09:12):
Yeah, google uses these citations to check your
business information and figureout how relevant you are to your
local area.
Speaker 1 (09:19):
Okay.
Speaker 2 (09:19):
The more consistent your NIP is across the web, the
more trustworthy Google thinksyou are and the higher you'll
rank in those local searchresults.
Speaker 1 (09:26):
Wow.
Speaker 2 (09:28):
There's a lot that goes into this, I know right,
it's like building a strongfoundation online.
Speaker 1 (09:30):
Okay.
Speaker 2 (09:31):
Each citation is like a brick, and the more bricks
you have, the stronger yourfoundation.
Speaker 1 (09:35):
I like that.
Speaker 2 (09:35):
Right, but I know a lot of business owners might be
feeling overwhelmed, like theydon't have the time or the money
to manage all this online stuff.
Speaker 1 (09:41):
Right.
Speaker 2 (09:42):
And I get that.
But here's the good news youdon't have to do it alone.
There are experts out therelike us at Local Biz Domination,
who are you know.
We specialize in helping localbusinesses like yours succeed
online.
We take care of all thetechnical stuff so you can focus
on what you do best.
Speaker 1 (09:57):
Running the business.
Speaker 2 (09:58):
Running your business , taking care of your customers.
So, there's hope, absolutely.
We're passionate about helpinglocal businesses thrive in this
digital world.
We want to see those cricketsturn into calls.
We want those website visits toturn into customers walking
through your door.
Speaker 1 (10:11):
I love that.
Crickets into calls.
That's what we're all about atLocal Biz Domination, even if
people aren't working with us.
Speaker 2 (10:21):
What's the one thing they should do right now to get
started on their own?
That's a great question.
If I had to pick just one thing, it would be to look at your
online presence through the eyesof a potential customer.
Speaker 1 (10:29):
So like pretend you're seeing it for the first
time.
Speaker 2 (10:31):
Yes.
Go to your website on yourphone, check out your GBP
listing, see how easy it is tofind your contact info and your
location, and ask yourself wouldI want to do business with this
company?
If the answer is no, then youknow where to start making
changes.
Speaker 1 (10:43):
Sometimes you just need a fresh perspective.
No-transcript Businesses likeyours provide the tools and
guidance, and business ownersbring their passion and
expertise.
Speaker 2 (11:03):
That's the winning formula.
And remember, in today's world,you can't ignore your online
presence.
Right, it's your virtualstorefront.
Speaker 1 (11:10):
Your 2047 salesperson .
Speaker 2 (11:11):
Yes, it can make or break your success.
Speaker 1 (11:14):
So true, well said, I think we've given our listeners
a lot to think about.
We've talked about building amobile-friendly website, the
importance of a strong GPP andeven those local citations, but
I bet our listeners are readyfor even more tips and tricks.
Speaker 2 (11:28):
I know they are, and that's exactly what we'll cover
in the last part of this episode.
We're going to dive into somepractical steps you can take to
be more visible online, get morecustomers and turn those
crickets into calls.
Speaker 1 (11:39):
Okay, so we're back, ready to, you know, really get
into it.
Speaker 2 (11:42):
Let's do it.
We're going to give you guyssome real strategies, you know.
Speaker 1 (11:45):
Actionable stuff.
Speaker 2 (11:46):
Actionable stuff to help your business really stand
out online.
Speaker 1 (11:49):
I think a lot of people get overwhelmed.
They think they have to changeeverything all at once.
Speaker 2 (11:53):
Yeah.
Speaker 1 (11:54):
Their whole website.
Speaker 2 (11:55):
And that's just not true.
You don't have to do everythingat once.
Even small changes right make abig difference.
Think of it as like astep-by-step process.
Speaker 1 (12:03):
Baby steps, baby steps.
Prodress, not perception.
So where should people start?
Speaker 2 (12:07):
I'd say, pick one or two things right where you can
improve.
Speaker 1 (12:10):
Okay.
Speaker 2 (12:11):
Maybe it's your website speed, okay, or how easy
it is to get around on Robo,yeah, or even just you know
better pictures and videos, anddon't be afraid to try things
out.
Speaker 1 (12:24):
What works for one business might not work for
another.
Right, it's all about, you know, finding what works for you and
for the people you're trying toreach.
Speaker 2 (12:28):
Exactly.
There's no magic formula right.
It's all about figuring outwhat works best for your
business and the people you wantto reach.
And you know the online world'salways changing, so you gotta
you know keep learning keeplearning, stay up to date with
the new stuff.
Speaker 1 (12:44):
So it's not like you do it once and you're done.
Right you got to keep at it.
Speaker 2 (12:47):
It's a marathon, not a sprint.
Speaker 1 (12:49):
Okay, consistency is key, I mean.
So how do we stay ahead of thecurve?
Speaker 2 (12:54):
Well, there's a few things you can do.
Make it a habit to read.
You know, industry boogsarticles.
Speaker 1 (12:59):
Okay.
Speaker 2 (13:00):
Subscribe to newsletters from good sources.
Like local biz domination, Likeus Wink wink Go to webinars,
conferences, that sort of thing.
Speaker 1 (13:07):
So like keep learning , always be learning.
Speaker 2 (13:09):
Yeah, exactly, Knowledge is power right.
The more you know, the betterdecisions you'll make for your
business.
Speaker 1 (13:14):
And, of course, if you want you know some help
along the way, experts likelocal biz domination.
We're here for that.
Speaker 2 (13:20):
That's right, we're like.
We're like your guides, youknow your Sherpas your Sherpas.
Yeah, leading you to the top ofthat, that local search
mountain.
Speaker 1 (13:28):
Okay.
So as we wrap up, what's theone big takeaway for our
listeners?
Speaker 2 (13:32):
I'd say it's this embrace, the power of online
visibility.
It's not just about having awebsite or a GBP listing right.
It's about using those toolsthe right way to connect with
your people and really grow yourbusiness.
Speaker 1 (13:46):
Turn those crickets into coals.
Speaker 2 (13:47):
You got it and remember it's never too late to
start.
Whether you're just startingout or you've been in business
for years, there's always roomto improve online right.
Speaker 1 (13:55):
Yeah, it's a really exciting time, honestly, to be a
local business owner.
There are so many ways to reachpeople.
Speaker 2 (14:00):
So many opportunities and you know we at Local Biz
Domination, we're here to helpyou every step of the way.
So if you're ready to level up,come visit our website.
Let's talk.
Speaker 1 (14:08):
We've got tons of resources, tips, all that good
stuff to help you reallydominate local search.
Speaker 2 (14:13):
And turn those clicks into customers.
Speaker 1 (14:15):
Thanks for hanging out with us today, everybody.
We hope you.
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