January 21, 2025 • 23 mins
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
All right.
So we all want more people toknow about our businesses, right
?
Speaker 2 (00:04):
Definitely.
Speaker 1 (00:04):
More people walking through the door or, you know,
calling in to book our services,especially now with everyone
online.
Speaker 2 (00:11):
Yeah.
Speaker 1 (00:12):
I mean, you really got to get noticed if you're a
local business.
Speaker 2 (00:15):
It's so true.
Speaker 1 (00:16):
Whether you're a shop or you know you do home repairs
.
Speaker 2 (00:18):
Right.
Speaker 1 (00:19):
It's all about Google these days.
It is.
You need a Google businessprofile.
Absolutely Every business needsone, but you know, just having
one isn't enough these days, isit?
Speaker 2 (00:29):
No, no, it's really not.
Speaker 1 (00:31):
I feel like so many businesses are missing a trick.
Speaker 2 (00:33):
They really are.
Speaker 1 (00:34):
They've got the profile, they've got their
information on there, they'regetting reviews Right, but then
they just kind of forget aboutit.
Speaker 2 (00:42):
It's true.
Speaker 1 (00:43):
And they're missing out on this whole other side of
it.
Speaker 2 (00:45):
And it's a big one.
Speaker 1 (00:46):
It is, and that's what we're diving into today.
Speaker 2 (00:48):
Okay, let's do it.
Speaker 1 (00:49):
The media section of your Google business profile.
Speaker 2 (00:53):
So interesting because everyone knows about
reviews and getting your inforight, but I feel like everyone
forgets about the pictures andvideos.
It's true, like completelyforget.
Speaker 1 (01:03):
But think about it yeah.
When you're searching for abusiness yourself.
Let's say you need a plumber oryou're looking for a new
restaurant.
Speaker 2 (01:10):
Okay.
Speaker 1 (01:10):
Yeah, aren't you way more likely to click on the ones
with pictures?
Speaker 2 (01:15):
Oh, definitely.
Speaker 1 (01:16):
You know what I mean.
Speaker 2 (01:17):
Yeah, those ones where you can actually see what
they're about.
Speaker 1 (01:19):
Exactly, it's like a first impression.
It totally is, and like theysay, a picture is worth a
thousand words.
But here's the thing.
Speaker 2 (01:26):
Yeah.
Speaker 1 (01:27):
It's not just about attracting customers.
Speaker 2 (01:29):
No.
Speaker 1 (01:30):
It's about Google too .
Speaker 2 (01:32):
Oh interesting, Tell me more.
Speaker 1 (01:34):
Having a good media section actually tells Google
that you're like a real business.
Speaker 2 (01:40):
Okay, so Google's looking at that.
Speaker 1 (01:42):
They are.
Speaker 2 (01:43):
Interesting.
Speaker 1 (01:43):
You know, their algorithms are always changing.
Speaker 2 (01:45):
Yeah, they are so complicated.
Speaker 1 (01:48):
But one thing stays the same what's that?
They want to show businessesthat are like alive and well.
Speaker 2 (01:54):
Right.
Speaker 1 (01:54):
Not just businesses that set up a profile and forgot
about it Makes sense.
So if you're posting picturesand videos regularly, especially
good quality ones, it showsthem that you're active and you
care.
Speaker 2 (02:06):
Like you're a real business out there in the world.
Speaker 1 (02:09):
Exactly.
Speaker 2 (02:10):
Wow.
So it's like we're impressingour customers and Google at the
same time.
Speaker 1 (02:14):
That's the idea.
I love it.
Two birds, one stone.
Totally More customers comingin and higher up in the search
results.
Speaker 2 (02:21):
Leading to more, at least more business.
Exactly, I like it.
Speaker 1 (02:24):
But there's another side to this too.
Speaker 2 (02:25):
Okay, tell me.
Speaker 1 (02:27):
Think about it from your customer's point of view.
They've got a problem.
Okay, they need something fixed.
Speaker 2 (02:32):
Right.
Speaker 1 (02:32):
Or they're looking for a specific product.
Speaker 2 (02:34):
Yeah.
Speaker 1 (02:35):
What's going to make them trust you?
Good question If they see yourwork if they can see your team,
oh yeah.
Speaker 2 (02:47):
Your shop, they get to know you before they even
walk in the door.
Speaker 1 (02:49):
Exactly, it's smart.
So it's about building thattrust it is and showing them
you're the real deal.
Speaker 2 (02:52):
Like giving them a sneak peek.
Speaker 1 (02:54):
Yeah.
Speaker 2 (02:54):
So they feel confident choosing you.
Speaker 1 (02:56):
Yes, and not going to your competitor, who maybe just
has their name and address ontheir profile.
Speaker 2 (03:01):
Right, no pictures, nothing.
Speaker 1 (03:03):
Yeah, so they don't really get a feel for who they
are.
Speaker 2 (03:05):
That makes so much sense.
Speaker 1 (03:06):
So we know the media section is important.
Speaker 2 (03:08):
Super important.
Speaker 1 (03:09):
But how do we actually make the most of?
Speaker 2 (03:12):
it Right?
How do we do it right?
Speaker 1 (03:13):
What are the actual steps to make it work for us?
Speaker 2 (03:16):
Okay, so first things , first consistency.
Speaker 1 (03:19):
Okay.
Speaker 2 (03:19):
It's like anything.
You have to keep at it Right.
Think of it like a garden.
Okay, you can't just plant afew seeds and then forget about
it.
Speaker 1 (03:27):
You got to water it.
Speaker 2 (03:28):
You do.
Speaker 1 (03:29):
Give it sunlight Totally.
Speaker 2 (03:30):
And weed it All of that.
Speaker 1 (03:32):
Otherwise it's just going to die.
Speaker 2 (03:33):
Yeah, it's not going to grow.
Speaker 1 (03:34):
Same with your Google business profile.
Speaker 2 (03:36):
Okay.
Speaker 1 (03:37):
You can't just post one photo and call it a day.
Speaker 2 (03:39):
Right Got to keep it fresh.
Speaker 1 (03:41):
Exactly.
Yeah, you got to keep adding toit.
Speaker 2 (03:44):
How often are we talking?
Speaker 1 (03:46):
At least a couple of times a week.
Speaker 2 (03:47):
Okay.
Speaker 1 (03:48):
Even if it's just like a behind the scenes shot.
Speaker 2 (03:50):
Just something to show you're there.
Speaker 1 (03:52):
Keep it active.
Show Google you're a realbusiness.
Speaker 2 (03:55):
And show customers too.
Right yeah, Keep them engaged.
Speaker 1 (03:59):
Now as for what to post.
Speaker 2 (04:01):
Right, that's the big question.
Speaker 1 (04:02):
It really depends on your business.
Speaker 2 (04:03):
I was going to say that's different for everyone,
right?
Speaker 1 (04:06):
Is.
Speaker 2 (04:06):
Like a retail store is going to post different
things than a plumber.
Yeah, exactly what would aretailer post.
Speaker 1 (04:13):
Oh, they can show new products.
Speaker 2 (04:14):
Okay yeah, new arrivals.
Speaker 1 (04:16):
Or you know like how they've decorated their shop for
the holidays.
Speaker 2 (04:18):
That is nice.
Speaker 1 (04:19):
Or even customer testimonials.
Speaker 2 (04:21):
Oh, that's smart.
Speaker 1 (04:22):
Yeah, like pictures of happy customers.
Speaker 2 (04:24):
Showing off those good reviews.
Speaker 1 (04:25):
Exactly.
Speaker 2 (04:26):
Love it.
What about a plumber?
Speaker 1 (04:28):
For a plumber, I'd say before and after shots oh
yeah, that's a good one you know.
Show the problem and then showhow they fixed it so satisfying.
Speaker 2 (04:40):
It is pictures of their team out on a job.
Yeah, so people can see whothey're dealing with Exactly.
Humanizes it.
Speaker 1 (04:44):
Or even like a short video explaining a common
plumbing problem.
Speaker 2 (04:48):
Like how to fix a leaky faucet.
Speaker 1 (04:50):
Yeah, exactly.
Speaker 2 (04:52):
So they're giving value even before you hire them.
Speaker 1 (04:56):
Exactly.
I like it, so it's abouttailoring it to your audience.
Speaker 2 (04:59):
Right, making it relevant.
Speaker 1 (05:00):
And don't be afraid to just show your everyday life.
Speaker 2 (05:03):
Okay, what do you mean?
Speaker 1 (05:08):
Like a picture of your team getting ready for the
day Okay.
Or a shot of your shop windowyeah.
Or even, you know, a quickvideo from the owner saying
hello oh that's nice, justlittle things to make you seem
more human.
I like that and build thatconnection with people.
Speaker 2 (05:16):
Makes you relatable.
Speaker 1 (05:18):
Right, because, at the end of the day, people buy
from people.
Speaker 2 (05:20):
That's so true.
Speaker 1 (05:21):
Now speaking of connection.
Speaker 2 (05:23):
Yeah.
Speaker 1 (05:23):
Have you ever heard of geotagging?
I have, but I don't really knowwhat it means.
So basically, it's addinglocation data to your photos and
videos.
Okay, and this is huge forlocal businesses.
Speaker 2 (05:35):
Is it.
Speaker 1 (05:36):
It is because when someone searches for, say,
plumber near me, Okay, yeah.
Google wants to show themplumbers who are actually nearby
.
Speaker 2 (05:44):
Right makes sense.
Speaker 1 (05:45):
And geotagging helps them do that.
Speaker 2 (05:47):
So how does it work?
Speaker 1 (05:48):
By tagging your photos with your location,
you're telling Google exactlywhere you are.
Speaker 2 (05:54):
Like, if I'm a plumber in Chicago, I would tag
my photos with Chicago.
Speaker 1 (05:58):
Exactly or even more specific.
Speaker 2 (06:01):
Okay.
Speaker 1 (06:01):
Like the neighborhood you're in.
Speaker 2 (06:02):
So people in my area will see me.
Speaker 1 (06:05):
Yes, that makes so much sense.
Speaker 2 (06:06):
So it's all about making it easy for Google to
find you.
Speaker 1 (06:10):
And connect you with the right customers.
Speaker 2 (06:12):
Exactly.
Speaker 1 (06:13):
Google loves it.
When you make their job easier,they do so.
Geotagging is key.
Speaker 2 (06:18):
It is.
Speaker 1 (06:19):
Awesome, okay, what else?
Speaker 2 (06:20):
Now, this is something so many people forget.
Speaker 1 (06:23):
Okay, I'm intrigued.
Speaker 2 (06:24):
Keywords Keywords in what?
In your file names and thedescriptions of your photos and
videos.
Speaker 1 (06:30):
Really.
Speaker 2 (06:31):
Yeah, I know it sounds small, but trust me, it's
important.
Most people just upload a photowith whatever random name their
phone gives it.
Speaker 1 (06:37):
Yeah, I'm guilty of that.
Speaker 2 (06:38):
Yeah, me too.
Speaker 1 (06:38):
Like IMG 1234 or something.
Speaker 2 (06:45):
Exactly, and then they don't add a description.
Okay, so what should we bedoing?
Rename your files with relevantkeywords.
Speaker 1 (06:48):
Okay, like what?
Speaker 2 (06:48):
So let's say you're that plumber again.
Speaker 1 (06:50):
And you're uploading a photo of a faucet repair
instead of IMG 1234.
Speaker 2 (06:56):
Right.
Speaker 1 (06:57):
You can name it faucet repair Chicago.
Speaker 2 (06:59):
I see.
Speaker 1 (07:00):
Or leaky faucet repair, and then in the
description you can add evenmore details.
Speaker 2 (07:05):
Okay, like what?
Speaker 1 (07:06):
Something like expert faucet repair services in
Chicago.
Speaker 2 (07:10):
I see.
Speaker 1 (07:10):
So Google knows exactly what the photo is about
Makes sense.
It's like those little whisperswe were talking about.
Speaker 2 (07:15):
Signals to Google.
Speaker 1 (07:16):
Yes, and the more signals you give them, the
better your chances of rankinghigher.
Speaker 2 (07:21):
Because Google knows exactly what you do.
Speaker 1 (07:24):
And who your customers are.
Speaker 2 (07:25):
It's so smart.
Speaker 1 (07:26):
It's all about strategy.
Speaker 2 (07:28):
It is.
Speaker 1 (07:28):
Now let's talk about videos.
Speaker 2 (07:30):
Videos Okay.
Speaker 1 (07:32):
I feel like this is where people get scared.
Speaker 2 (07:34):
Yeah, videos can be intimidating.
Speaker 1 (07:36):
But they're also so powerful they are.
Speaker 2 (07:38):
I mean when I'm scrolling through Google.
Speaker 1 (07:40):
Yeah.
Speaker 2 (07:40):
I always stop if there's a video.
Speaker 1 (07:42):
Me too.
Speaker 2 (07:43):
It's way more engaging.
Speaker 1 (07:44):
And it lets you see the business in action.
Speaker 2 (07:46):
Totally.
Speaker 1 (07:47):
But here's the good news.
Speaker 2 (07:48):
What's that?
Speaker 1 (07:48):
You don't need to be Spielberg to make a good video
for your Google business profile.
Speaker 2 (07:53):
Okay, good, because I'm no Spielberg.
Speaker 1 (07:55):
Me neither.
Speaker 2 (07:56):
So what are we aiming for?
Speaker 1 (07:57):
You say short.
Speaker 2 (07:58):
Okay short, Like how short.
Speaker 1 (07:59):
Like 30 to 60 seconds .
Speaker 2 (08:01):
Okay, that's doable.
Speaker 1 (08:02):
Yeah, and just focus on one thing.
Speaker 2 (08:04):
Okay, give me an example.
Speaker 1 (08:06):
If you're a plumber, you could do a quick video
showing a recent repair.
Speaker 2 (08:10):
Okay.
Speaker 1 (08:11):
Highlighting how careful and skilled your team is
.
Speaker 2 (08:14):
Yeah, showing off your expertise Exactly.
Speaker 1 (08:17):
Or you could do a quick tutorial Right, like how
to prevent your pipes fromfreezing in winter.
Speaker 2 (08:21):
Yeah, that.
Speaker 1 (08:23):
It is, and it shows potential customers that you
know what you're doing.
Speaker 2 (08:26):
Right, you're the expert.
Speaker 1 (08:27):
You're giving them value even before they hire you.
Speaker 2 (08:30):
That's so smart.
Speaker 1 (08:31):
It's all about building that trust.
It is and remember it doesn'thave to be perfect.
Okay, just be yourself.
Be genuine.
Speaker 2 (08:39):
Keep it real.
Speaker 1 (08:40):
And let your passion for your business shine through.
I like that.
Okay, so we've covered the what.
The what you know consistentuploads, geotagging, keywords,
videos.
Speaker 2 (08:50):
Yeah.
Speaker 1 (08:51):
But now let's talk about the why.
Speaker 2 (08:53):
The why.
Speaker 1 (08:54):
What's the psychology behind all of this?
Speaker 2 (08:56):
Interesting.
Speaker 1 (08:56):
Both for Google and for your customers.
Speaker 2 (08:59):
Okay, I'm listening.
Speaker 1 (09:00):
So for Google, it's about showing them that you're
an active and thriving business.
Remember, we talked about howthey want to show businesses
that are alive and well, mm-hmm.
Well, consistent updates are abig part of that.
Speaker 2 (09:13):
I see.
Speaker 1 (09:14):
And it makes sense from their point of view, right.
Speaker 2 (09:16):
Right.
Speaker 1 (09:16):
They want to give their users the best and most
up-to-date results.
Speaker 2 (09:19):
Yeah, of course.
Speaker 1 (09:20):
So if your business is constantly updating their
profile, it's a good sign thatyou're a relevant and reliable
business.
Speaker 2 (09:28):
So Google's happy.
Speaker 1 (09:30):
Exactly.
Speaker 2 (09:30):
What about the customers?
Speaker 1 (09:31):
For customers.
It's all about trust.
Speaker 2 (09:34):
Trust.
Speaker 1 (09:35):
Transparency and building an emotional connection
.
Speaker 2 (09:37):
So it's more than just checking boxes for Google.
It's about telling your storyExactly and showing people who
you are.
Yes, so they connect with youon a deeper level.
Speaker 1 (09:46):
It's about making your business more than just a
name and address on a screenRight.
It's about showcasing yourpersonality, your values, your
commitment to your community.
Speaker 2 (09:59):
That's how you stand out.
It is In a world full ofbusinesses all vying for
attention.
Speaker 1 (10:05):
Exactly, and that's what we're all about, right.
Speaker 2 (10:07):
Absolutely.
Speaker 1 (10:08):
Helping you stand out and succeed.
Speaker 2 (10:10):
I love it, and you know what else plays into that.
Speaker 1 (10:12):
What's that?
Speaker 2 (10:12):
Reviews.
Speaker 1 (10:13):
Ah, yes, reviews.
Speaker 2 (10:14):
They're so important.
Speaker 1 (10:16):
You really are like digital word of mouth.
Totally Everyone checks reviewsthese days.
Speaker 2 (10:21):
Oh yeah, Before I go anywhere or buy anything.
Speaker 1 (10:23):
I always check the reviews, actually for local
businesses.
Speaker 2 (10:26):
It's like you're getting advice from people
who've actually been there.
Speaker 1 (10:29):
Exactly.
Speaker 2 (10:29):
But you know, getting people to leave reviews, it can
be tough.
Speaker 1 (10:33):
It can feel like pulling teeth sometimes.
Speaker 2 (10:35):
It really can.
Speaker 1 (10:36):
So how do we do it?
Speaker 2 (10:37):
How do we get those reviews?
Well, I think it helps tounderstand why people leave
reviews in the first place.
Why do they?
It's not just about complainingor praising you know, no, it's
deeper than that.
Okay, I'm listening.
It's about being part of acommunity.
Oh, interesting.
Sharing their experience, yeah,and helping other people make
good decisions.
Speaker 1 (10:57):
So it's like they're contributing to this collective
knowledge.
Speaker 2 (11:00):
Exactly, and it makes them feel good.
Speaker 1 (11:02):
Okay, that makes sense.
Speaker 2 (11:03):
So if we can tap into that.
Speaker 1 (11:08):
Tap into that desire to help.
Exactly, then maybe we get morereviews, exactly, so how do we
do that?
Speaker 2 (11:11):
Well, first make it easy for them.
Speaker 1 (11:14):
Easy how.
Speaker 2 (11:14):
Give them clear instructions on how to leave a
review.
Okay, like literally tell themstep by step.
Speaker 1 (11:20):
So no one gets lost along the way.
Speaker 2 (11:22):
Right and make sure there are links everywhere.
Speaker 1 (11:24):
Links to where.
Speaker 2 (11:25):
To your Google business profile review section.
Speaker 1 (11:28):
Okay.
Speaker 2 (11:28):
Put it on your website in your email signature,
even on your receipts.
Speaker 1 (11:33):
Oh, that's smart.
Speaker 2 (11:34):
Yeah, so it's always right there in front of them.
Speaker 1 (11:36):
So no excuses.
Speaker 2 (11:37):
Exactly.
Speaker 1 (11:37):
Now should we actually ask for reviews.
Speaker 2 (11:39):
I think it's okay to ask.
Speaker 1 (11:41):
Okay.
Speaker 2 (11:41):
But be strategic about it.
Speaker 1 (11:42):
Okay, what do you mean?
Speaker 2 (11:43):
Don't just say can you leave us a review?
Speaker 1 (11:46):
Yeah, that's kind of generic.
Speaker 2 (11:47):
It is.
Speaker 1 (11:48):
What should we say instead?
Speaker 2 (11:49):
Make it personal and specific to their experience.
Speaker 1 (11:53):
Give me an example.
Speaker 2 (11:53):
So let's say you're a plumber and you just fixed
someone's leaky faucet.
You could say something likethis Was it Mr Smith?
Speaker 1 (12:03):
Yeah, Mr Smith, Okay so you'd say, Mr Smith.
Speaker 2 (12:04):
Okay, so you'd say, mr Smith, I'm so glad we were
able to fix that leak for youtoday.
Okay, if you were happy withthe service, we'd really
appreciate it if you could shareyour experience on our Google
Business profile.
Speaker 1 (12:15):
Okay.
Speaker 2 (12:16):
It helps other homeowners in the area find
reliable plumbers like us.
Oh, I like that, so you'repersonalizing it.
You're highlighting the valueyou provided.
Yeah, and you it.
You're highlighting the valueyou provided and you're
explaining why the review isimportant.
Speaker 1 (12:28):
And it's not pushy.
Speaker 2 (12:29):
Right.
It's just a friendly suggestion.
I like it, but remember thebest way to get good reviews is
to actually provide amazingservice.
Speaker 1 (12:37):
Oh, absolutely.
Speaker 2 (12:38):
You can have the best marketing in the world, but if
your work isn't good, people aregoing to talk.
Speaker 1 (12:43):
And those reviews are going to reflect that.
Speaker 2 (12:45):
They will.
Speaker 1 (12:52):
So it all starts with doing great work.
It does, and making yourcustomers happy, exactly.
But you know what else isimportant, what's?
Speaker 2 (12:55):
that Responding to reviews, oh yeah, that's a good
one.
Speaker 1 (12:56):
Both the good and the bad.
Speaker 2 (12:57):
Even the bad ones.
Speaker 1 (12:59):
Especially the bad ones.
Speaker 2 (13:00):
Okay, why?
Speaker 1 (13:01):
Because it shows you care.
Speaker 2 (13:02):
Okay.
Speaker 1 (13:02):
It shows you're engaged and you're willing to
address any issues.
It shows you're listening Showsyou're engaged and you're
willing to address any issues.
Speaker 2 (13:08):
It shows you're listening Exactly.
So how do we respond to thegood reviews?
Speaker 1 (13:12):
Keep it simple, genuine and personal, Okay, Like
.
Thank you, Sarah, for the kindwords.
Speaker 2 (13:17):
Yeah.
Speaker 1 (13:17):
We're so glad you enjoyed your experience and
appreciate you taking the timeto share your feedback.
Speaker 2 (13:22):
Perfect.
Speaker 1 (13:25):
Now what about the negative reviews?
Speaker 2 (13:26):
Okay, those are trickier.
Speaker 1 (13:28):
They can be, but it's all about how you handle them.
Speaker 2 (13:31):
Okay, how do we handle?
Speaker 1 (13:32):
them, don't get defensive.
Speaker 2 (13:33):
Okay, no defensiveness.
Speaker 1 (13:35):
Even if you feel like the review is unfair.
Speaker 2 (13:36):
Right.
Take a deep breath.
Speaker 1 (13:38):
Exactly.
Speaker 2 (13:39):
Okay, and then what?
Speaker 1 (13:40):
Acknowledge their feedback, apologize for any
inconvenience Mm-hmm.
Any inconvenience and offer asolution.
Speaker 2 (13:47):
Like how.
Speaker 1 (13:48):
You could say something like we're so sorry to
hear about your recentexperience, mr Jones.
Oh okay, we pride ourselves onproviding exceptional service
and we'd like to understand whathappened so we can improve.
Speaker 2 (14:00):
Okay.
Speaker 1 (14:01):
Please feel free to reach out to us directly so we
can address your concerns.
Speaker 2 (14:05):
So you're giving them a way to connect.
Speaker 1 (14:07):
Yes.
Speaker 2 (14:07):
And hopefully resolve the issue.
Speaker 1 (14:09):
Exactly, and even if they don't take you up on the
offer.
Speaker 2 (14:11):
Yeah.
Speaker 1 (14:12):
Other potential customers will see that you're
taking it seriously.
Speaker 2 (14:15):
Right, you're not just ignoring the bad reviews.
Speaker 1 (14:17):
Exactly, it's about turning a negative into a
positive.
Speaker 2 (14:20):
I like that.
Speaker 1 (14:20):
Both for the customer and for your online reputation.
Speaker 2 (14:24):
Because everyone's watching those reviews.
They are, so we got to handlethem right.
We do.
Speaker 1 (14:28):
But you know what, what?
Sometimes those negativereviews can actually be helpful.
Speaker 2 (14:32):
How so.
Speaker 1 (14:33):
They can show you where you need to improve.
Speaker 2 (14:35):
Oh, I see like areas where you're falling short.
Speaker 1 (14:37):
Exactly.
Speaker 2 (14:37):
So we can learn from them.
Speaker 1 (14:38):
You can.
It's all about using feedbackto grow.
Speaker 2 (14:41):
I like that mindset.
Speaker 1 (14:42):
Both the good and the bad.
Speaker 2 (14:44):
Makes you better.
Speaker 1 (14:45):
It does.
Speaker 2 (14:45):
Now speaking of growth, yeah, let's talk about
community engagement.
Speaker 1 (14:49):
Ooh, yes, this is a big one.
Speaker 2 (14:51):
It is.
Speaker 1 (14:52):
We hear a lot about it these days.
Speaker 2 (14:53):
We do.
It's like a buzzword.
Speaker 1 (14:55):
It is.
Speaker 2 (14:55):
But what does it actually mean?
Speaker 1 (14:57):
Yeah, what does it look like in real life?
Speaker 2 (14:59):
Especially for local businesses.
Speaker 1 (15:01):
Yeah.
Speaker 2 (15:01):
How do Core?
It's about buildingrelationships.
Speaker 1 (15:05):
Okay, relationships with who.
Speaker 2 (15:07):
With the people and organizations in your local area
.
Speaker 1 (15:10):
Okay.
Speaker 2 (15:10):
It's about becoming a part of the community.
Speaker 1 (15:12):
Not just a business trying to sell something.
Speaker 2 (15:14):
Right, it's about being a good neighbor.
Speaker 1 (15:16):
I like that.
Speaker 2 (15:17):
And those connections can happen online and offline.
Speaker 1 (15:21):
Okay.
Speaker 2 (15:21):
Give me some examples .
So online you can use socialmedia to connect with local
residents.
Speaker 1 (15:26):
How so.
Speaker 2 (15:27):
Share updates about your business, okay.
To connect with local residents.
How so?
Share updates about yourbusiness, okay, but also
highlight local events.
Speaker 1 (15:32):
Oh, that's nice.
Speaker 2 (15:32):
Support other businesses.
Speaker 1 (15:34):
Yeah.
Speaker 2 (15:34):
Participate in conversations that are relevant
to your community.
Speaker 1 (15:38):
So it's not all about you.
Speaker 2 (15:40):
It's not.
Speaker 1 (15:40):
It's about being part of the bigger picture.
Speaker 2 (15:42):
Exactly you want to be a resource.
Speaker 1 (15:44):
Not just a billboard.
Speaker 2 (15:45):
Right.
Speaker 1 (15:45):
What you want to be a resource, not just a billboard
Right?
Speaker 2 (15:46):
What about offline?
Offline?
You can sponsor local sportsteams, okay, participate in
charity events or even just hosta neighborhood open house.
Speaker 1 (15:55):
Get people in the door.
Speaker 2 (15:56):
Exactly, it's about getting out there and meeting
people.
Speaker 1 (15:59):
Shaking hands, making connections, you're so powerful
.
It is.
Speaker 2 (16:02):
Because people remember those face-to-face
interactions.
Speaker 1 (16:05):
They do.
It builds trust.
Speaker 2 (16:07):
And loyalty Exactly.
Speaker 1 (16:08):
And then they tell their friends Word of mouth is
the best marketing.
It really is so get out thereand be a part of your community.
I love it, but I know it canfeel overwhelming.
Speaker 2 (16:17):
It can.
Speaker 1 (16:18):
Especially when you're first starting out.
Speaker 2 (16:20):
Yeah, where do we even begin?
Start small, okay.
Speaker 1 (16:28):
And focus on what you're passionate about.
Oh, I like it.
What are the causes ororganizations that you?
Speaker 2 (16:30):
really care about.
Find those authenticconnections Exactly, and don't
be afraid to experiment.
Try different things, see whatworks.
Speaker 1 (16:38):
There's no right or wrong answer.
Speaker 2 (16:40):
It's a journey.
Speaker 1 (16:41):
It is.
Speaker 2 (16:41):
And the more you engage the more, you'll discover
those unique opportunities toconnect.
Speaker 1 (16:47):
And contribute.
Speaker 2 (16:48):
And ultimately, grow your business.
Speaker 1 (16:49):
In a way that feels good.
Speaker 2 (16:51):
In a way that feels right.
Speaker 1 (16:52):
I love it.
So we've talked about all thethings you can do on your Google
business profile itself.
Speaker 2 (16:56):
Yeah, photos, videos, reviews, right Getting out
there in the community.
Speaker 1 (17:00):
All that good stuff.
Speaker 2 (17:01):
There's a lot to keep track of.
Speaker 1 (17:02):
It is, but you know all of that is even more
effective.
Speaker 2 (17:05):
It is.
Speaker 1 (17:06):
If you have a strong foundation.
Speaker 2 (17:08):
Oh, ok, what do you mean by foundation?
Speaker 1 (17:10):
I'm talking about local SEO.
Speaker 2 (17:12):
Ah local SEO.
Speaker 1 (17:13):
That's how you make sure people can actually find
you online.
Speaker 2 (17:16):
Right.
So when they're searching for abusiness like yours, they
actually see you in the results.
Speaker 1 (17:21):
Exactly, and we've touched on some basics already,
like what Geotagging, forexample, right Making sure your
location is clear, but there's awhole lot more to it.
Speaker 2 (17:31):
There is Okay.
So tell me, what else do weneed to know?
Speaker 1 (17:33):
Okay, have you ever heard of citations?
Speaker 2 (17:35):
Citations I think so.
Speaker 1 (17:39):
Basically, they're online mentions of your business
on other websites.
Speaker 2 (17:43):
Okay, so like what kind of websites?
Speaker 1 (17:45):
Directories for one.
Speaker 2 (17:46):
Okay, like Yelp TripAdvisor.
Speaker 1 (17:48):
Exactly yeah, but also industry-specific platforms
.
Speaker 2 (17:52):
Oh, okay.
Speaker 1 (17:52):
Like, if you're a plumber, there might be websites
specifically for plumbers.
Speaker 2 (17:56):
Right, that makes sense.
Speaker 1 (17:57):
And even local news sites or blogs.
Speaker 2 (17:59):
Okay.
Speaker 1 (18:05):
So it's about getting your name, address and phone
number out there N-A-P.
Speaker 2 (18:06):
Yes, exactly N-A-P.
Okay, got it.
And consistency is key.
Speaker 1 (18:07):
Consistency how Make sure your business information
is exactly the same on everywebsite?
Speaker 2 (18:11):
Okay, so my name, address, phone number, all
spelled the same way.
Speaker 1 (18:14):
Yes, no abbreviations or variations.
Speaker 2 (18:17):
I see.
Speaker 1 (18:18):
Because Google is looking for those signals.
Speaker 2 (18:20):
They're checking up on us.
They are To make sure we'relegit.
Speaker 1 (18:23):
Exactly.
The more consistent thosecitations are, the more
confident Google feels aboutyour business.
Speaker 2 (18:28):
And that means higher rankings.
Okay, what else Backlinks?
Backlinks, those are links fromother websites.
Back to our website, right?
Speaker 1 (18:34):
Yes, and they're super important for local SEO.
Speaker 2 (18:37):
Okay, why is that?
Speaker 1 (18:39):
Because Google sees them as votes of confidence.
Speaker 2 (18:43):
Votes of confidence.
Speaker 1 (18:44):
Yeah, like other websites are saying, hey, this
business is trustworthy andrelevant.
Speaker 2 (18:48):
Oh, interesting.
Speaker 1 (18:49):
So the more backlinks you have from high quality
websites yeah, the higher you'llrank.
Speaker 2 (18:53):
So how do we get those backlinks?
Speaker 1 (18:55):
That's not about spamming everyone with a link
request.
Speaker 2 (18:58):
No.
Speaker 1 (18:58):
It's about building relationships Okay and providing
value.
Speaker 2 (19:01):
So, like, what kind of things can we do?
Speaker 1 (19:05):
You could partner with complimentary businesses,
okay, and do cross promotions.
Speaker 2 (19:09):
Oh, that's smart.
Speaker 1 (19:10):
You could sponsor local events, get involved with
local charities, oh, even writeguest blog posts for industry
websites.
Speaker 2 (19:21):
So it's about being active and engaged.
Speaker 1 (19:22):
Exactly Just like with community engagement it all
ties together.
Speaker 2 (19:24):
I'm seeing the connections now.
Speaker 1 (19:25):
And when you're putting yourself out there,
those backlink opportunitieswill come naturally.
Speaker 2 (19:30):
It's like you attract them, you do, okay.
So citations, backlinks, whatelse?
Speaker 1 (19:34):
Now we got to talk about mobile optimization.
Speaker 2 (19:36):
Oh yeah, that's huge these days.
Speaker 1 (19:38):
It is Everyone's on their phones Constantly, and if
your website isn't mobilefriendly, yeah, you're going to
lose customers.
Speaker 2 (19:45):
Because they'll just click away.
Speaker 1 (19:46):
They will.
Speaker 2 (19:47):
Frustrated.
Speaker 1 (19:48):
Yeah, think about it.
You're searching for somethingon your phone.
You click on a link.
Speaker 2 (19:52):
Yeah.
Speaker 1 (19:52):
And the website is all jumbled up.
Speaker 2 (19:54):
Tiny text buttons everywhere.
Speaker 1 (19:56):
You can't find what you're looking for.
Speaker 2 (19:57):
It's a nightmare.
Speaker 1 (19:59):
It is.
Are you going to?
Speaker 2 (20:01):
stick around.
No, I'm out of there.
Speaker 1 (20:02):
Exactly, and that's what your customers will do too.
Speaker 2 (20:05):
So what do we do?
Speaker 1 (20:06):
Make sure your website is responsive.
Speaker 2 (20:08):
Responsive.
What does that mean?
Speaker 1 (20:10):
It means it adapts to different screen sizes.
Speaker 2 (20:13):
Oh, okay.
Speaker 1 (20:14):
So it looks good on a phone, a tablet and a laptop.
Speaker 2 (20:16):
Yeah, that makes sense.
Speaker 1 (20:18):
Make sure the buttons are big enough to tap Right
tablet and a laptop.
Yeah, that makes sense.
Make sure the buttons are bigenough to tap Right the text is
easy to read and the navigationis simple and intuitive.
Speaker 2 (20:26):
So it's a good experience.
Speaker 1 (20:27):
Exactly.
Speaker 2 (20:27):
Okay, mobile optimization Check what else.
Speaker 1 (20:29):
And while we're on the topic of mobile, yeah, we
got to talk about voice search.
Speaker 2 (20:33):
Oh, voice search that's getting bigger and bigger
.
Speaker 1 (20:36):
It is.
Everyone's talking to theirdevices now.
Speaker 2 (20:39):
I do it all the time.
Speaker 1 (20:40):
Me too.
Hey Siri find me a coffee shopExactly.
Speaker 2 (20:47):
Okay, so how do we optimize for that?
It's all about natural language.
Speaker 1 (20:49):
Natural language Okay , people speak differently than
they type, right?
They use longer, moreconversational phrases.
Speaker 2 (20:53):
Okay, so give me an example.
Speaker 1 (20:55):
Instead of typing plumber Chicago.
Speaker 2 (20:57):
Yeah.
Speaker 1 (20:58):
They might say hey, google, find me a plumber near
me who specializes in draincleaning.
Speaker 2 (21:04):
I see.
Speaker 1 (21:05):
So you need to think about those conversational
phrases.
Speaker 2 (21:08):
OK.
Speaker 1 (21:08):
And use them in your website content.
Speaker 2 (21:11):
OK.
Speaker 1 (21:11):
Your Google business profile description, your social
media posts.
It's about anticipating howpeople are actually speaking.
Speaker 2 (21:21):
Makes sense.
Speaker 1 (21:21):
And making sure your content aligns with those search
patterns.
Speaker 2 (21:25):
So we're speaking Google's language and our
customers' language.
Speaker 1 (21:28):
You got it.
Speaker 2 (21:28):
This is amazing.
I'm learning so much.
Speaker 1 (21:31):
Me too.
It's a lot to take in, but it'sall so important If you want to
succeed as a local businessthese days.
Speaker 2 (21:38):
You really got to have all your bases covered you
do From your online presence toyour community engagement.
Speaker 1 (21:43):
It's a holistic approach.
Speaker 2 (21:44):
And it's so worth it.
Speaker 1 (21:46):
It is Because, when you do it right, yeah.
You're not just attractingcustomers, no, you're building a
thriving, sustainable business.
Speaker 2 (21:54):
That's the dream.
Speaker 1 (21:56):
It is.
Speaker 2 (21:57):
Well, this has been incredible.
Thank you so much for sharingall this knowledge.
Speaker 1 (22:01):
Of course it's my pleasure.
Speaker 2 (22:02):
I feel like I have a much better understanding of
what it takes to succeed.
Speaker 1 (22:06):
That's what we're here for.
Speaker 2 (22:07):
I'm ready to take my business to the next level.
Speaker 1 (22:10):
I love to hear that.
Speaker 2 (22:11):
Seriously thank you.
Speaker 1 (22:12):
And thank you to everyone listening.
Speaker 2 (22:14):
Yes, thank you for joining us.
Speaker 1 (22:15):
We hope you found this deep dive insightful and
helpful.
Speaker 2 (22:18):
We'll.
All right.
So we all want more people toknow about our businesses, right
?
Speaker 2 (00:04):
Definitely.
Speaker 1 (00:04):
More people walking through the door or, you know,
calling in to book our services,especially now with everyone
online.
Speaker 2 (00:11):
Yeah.
Speaker 1 (00:12):
I mean, you really got to get noticed if you're a
local business.
Speaker 2 (00:15):
It's so true.
Speaker 1 (00:16):
Whether you're a shop or you know you do home repairs
.
Speaker 2 (00:18):
Right.
Speaker 1 (00:19):
It's all about Google these days.
It is.
You need a Google businessprofile.
Absolutely Every business needsone, but you know, just having
one isn't enough these days, isit?
Speaker 2 (00:29):
No, no, it's really not.
Speaker 1 (00:31):
I feel like so many businesses are missing a trick.
Speaker 2 (00:33):
They really are.
Speaker 1 (00:34):
They've got the profile, they've got their
information on there, they'regetting reviews Right, but then
they just kind of forget aboutit.
Speaker 2 (00:42):
It's true.
Speaker 1 (00:43):
And they're missing out on this whole other side of
it.
Speaker 2 (00:45):
And it's a big one.
Speaker 1 (00:46):
It is, and that's what we're diving into today.
Speaker 2 (00:48):
Okay, let's do it.
Speaker 1 (00:49):
The media section of your Google business profile.
Speaker 2 (00:53):
So interesting because everyone knows about
reviews and getting your inforight, but I feel like everyone
forgets about the pictures andvideos.
It's true, like completelyforget.
Speaker 1 (01:03):
But think about it yeah.
When you're searching for abusiness yourself.
Let's say you need a plumber oryou're looking for a new
restaurant.
Speaker 2 (01:10):
Okay.
Speaker 1 (01:10):
Yeah, aren't you way more likely to click on the ones
with pictures?
Speaker 2 (01:15):
Oh, definitely.
Speaker 1 (01:16):
You know what I mean.
Speaker 2 (01:17):
Yeah, those ones where you can actually see what
they're about.
Speaker 1 (01:19):
Exactly, it's like a first impression.
It totally is, and like theysay, a picture is worth a
thousand words.
But here's the thing.
Speaker 2 (01:26):
Yeah.
Speaker 1 (01:27):
It's not just about attracting customers.
Speaker 2 (01:29):
No.
Speaker 1 (01:30):
It's about Google too .
Speaker 2 (01:32):
Oh interesting, Tell me more.
Speaker 1 (01:34):
Having a good media section actually tells Google
that you're like a real business.
Speaker 2 (01:40):
Okay, so Google's looking at that.
Speaker 1 (01:42):
They are.
Speaker 2 (01:43):
Interesting.
Speaker 1 (01:43):
You know, their algorithms are always changing.
Speaker 2 (01:45):
Yeah, they are so complicated.
Speaker 1 (01:48):
But one thing stays the same what's that?
They want to show businessesthat are like alive and well.
Speaker 2 (01:54):
Right.
Speaker 1 (01:54):
Not just businesses that set up a profile and forgot
about it Makes sense.
So if you're posting picturesand videos regularly, especially
good quality ones, it showsthem that you're active and you
care.
Speaker 2 (02:06):
Like you're a real business out there in the world.
Speaker 1 (02:09):
Exactly.
Speaker 2 (02:10):
Wow.
So it's like we're impressingour customers and Google at the
same time.
Speaker 1 (02:14):
That's the idea.
I love it.
Two birds, one stone.
Totally More customers comingin and higher up in the search
results.
Speaker 2 (02:21):
Leading to more, at least more business.
Exactly, I like it.
Speaker 1 (02:24):
But there's another side to this too.
Speaker 2 (02:25):
Okay, tell me.
Speaker 1 (02:27):
Think about it from your customer's point of view.
They've got a problem.
Okay, they need something fixed.
Speaker 2 (02:32):
Right.
Speaker 1 (02:32):
Or they're looking for a specific product.
Speaker 2 (02:34):
Yeah.
Speaker 1 (02:35):
What's going to make them trust you?
Good question If they see yourwork if they can see your team,
oh yeah.
Speaker 2 (02:47):
Your shop, they get to know you before they even
walk in the door.
Speaker 1 (02:49):
Exactly, it's smart.
So it's about building thattrust it is and showing them
you're the real deal.
Speaker 2 (02:52):
Like giving them a sneak peek.
Speaker 1 (02:54):
Yeah.
Speaker 2 (02:54):
So they feel confident choosing you.
Speaker 1 (02:56):
Yes, and not going to your competitor, who maybe just
has their name and address ontheir profile.
Speaker 2 (03:01):
Right, no pictures, nothing.
Speaker 1 (03:03):
Yeah, so they don't really get a feel for who they
are.
Speaker 2 (03:05):
That makes so much sense.
Speaker 1 (03:06):
So we know the media section is important.
Speaker 2 (03:08):
Super important.
Speaker 1 (03:09):
But how do we actually make the most of?
Speaker 2 (03:12):
it Right?
How do we do it right?
Speaker 1 (03:13):
What are the actual steps to make it work for us?
Speaker 2 (03:16):
Okay, so first things , first consistency.
Speaker 1 (03:19):
Okay.
Speaker 2 (03:19):
It's like anything.
You have to keep at it Right.
Think of it like a garden.
Okay, you can't just plant afew seeds and then forget about
it.
Speaker 1 (03:27):
You got to water it.
Speaker 2 (03:28):
You do.
Speaker 1 (03:29):
Give it sunlight Totally.
Speaker 2 (03:30):
And weed it All of that.
Speaker 1 (03:32):
Otherwise it's just going to die.
Speaker 2 (03:33):
Yeah, it's not going to grow.
Speaker 1 (03:34):
Same with your Google business profile.
Speaker 2 (03:36):
Okay.
Speaker 1 (03:37):
You can't just post one photo and call it a day.
Speaker 2 (03:39):
Right Got to keep it fresh.
Speaker 1 (03:41):
Exactly.
Yeah, you got to keep adding toit.
Speaker 2 (03:44):
How often are we talking?
Speaker 1 (03:46):
At least a couple of times a week.
Speaker 2 (03:47):
Okay.
Speaker 1 (03:48):
Even if it's just like a behind the scenes shot.
Speaker 2 (03:50):
Just something to show you're there.
Speaker 1 (03:52):
Keep it active.
Show Google you're a realbusiness.
Speaker 2 (03:55):
And show customers too.
Right yeah, Keep them engaged.
Speaker 1 (03:59):
Now as for what to post.
Speaker 2 (04:01):
Right, that's the big question.
Speaker 1 (04:02):
It really depends on your business.
Speaker 2 (04:03):
I was going to say that's different for everyone,
right?
Speaker 1 (04:06):
Is.
Speaker 2 (04:06):
Like a retail store is going to post different
things than a plumber.
Yeah, exactly what would aretailer post.
Speaker 1 (04:13):
Oh, they can show new products.
Speaker 2 (04:14):
Okay yeah, new arrivals.
Speaker 1 (04:16):
Or you know like how they've decorated their shop for
the holidays.
Speaker 2 (04:18):
That is nice.
Speaker 1 (04:19):
Or even customer testimonials.
Speaker 2 (04:21):
Oh, that's smart.
Speaker 1 (04:22):
Yeah, like pictures of happy customers.
Speaker 2 (04:24):
Showing off those good reviews.
Speaker 1 (04:25):
Exactly.
Speaker 2 (04:26):
Love it.
What about a plumber?
Speaker 1 (04:28):
For a plumber, I'd say before and after shots oh
yeah, that's a good one you know.
Show the problem and then showhow they fixed it so satisfying.
Speaker 2 (04:40):
It is pictures of their team out on a job.
Yeah, so people can see whothey're dealing with Exactly.
Humanizes it.
Speaker 1 (04:44):
Or even like a short video explaining a common
plumbing problem.
Speaker 2 (04:48):
Like how to fix a leaky faucet.
Speaker 1 (04:50):
Yeah, exactly.
Speaker 2 (04:52):
So they're giving value even before you hire them.
Speaker 1 (04:56):
Exactly.
I like it, so it's abouttailoring it to your audience.
Speaker 2 (04:59):
Right, making it relevant.
Speaker 1 (05:00):
And don't be afraid to just show your everyday life.
Speaker 2 (05:03):
Okay, what do you mean?
Speaker 1 (05:08):
Like a picture of your team getting ready for the
day Okay.
Or a shot of your shop windowyeah.
Or even, you know, a quickvideo from the owner saying
hello oh that's nice, justlittle things to make you seem
more human.
I like that and build thatconnection with people.
Speaker 2 (05:16):
Makes you relatable.
Speaker 1 (05:18):
Right, because, at the end of the day, people buy
from people.
Speaker 2 (05:20):
That's so true.
Speaker 1 (05:21):
Now speaking of connection.
Speaker 2 (05:23):
Yeah.
Speaker 1 (05:23):
Have you ever heard of geotagging?
I have, but I don't really knowwhat it means.
So basically, it's addinglocation data to your photos and
videos.
Okay, and this is huge forlocal businesses.
Speaker 2 (05:35):
Is it.
Speaker 1 (05:36):
It is because when someone searches for, say,
plumber near me, Okay, yeah.
Google wants to show themplumbers who are actually nearby
.
Speaker 2 (05:44):
Right makes sense.
Speaker 1 (05:45):
And geotagging helps them do that.
Speaker 2 (05:47):
So how does it work?
Speaker 1 (05:48):
By tagging your photos with your location,
you're telling Google exactlywhere you are.
Speaker 2 (05:54):
Like, if I'm a plumber in Chicago, I would tag
my photos with Chicago.
Speaker 1 (05:58):
Exactly or even more specific.
Speaker 2 (06:01):
Okay.
Speaker 1 (06:01):
Like the neighborhood you're in.
Speaker 2 (06:02):
So people in my area will see me.
Speaker 1 (06:05):
Yes, that makes so much sense.
Speaker 2 (06:06):
So it's all about making it easy for Google to
find you.
Speaker 1 (06:10):
And connect you with the right customers.
Speaker 2 (06:12):
Exactly.
Speaker 1 (06:13):
Google loves it.
When you make their job easier,they do so.
Geotagging is key.
Speaker 2 (06:18):
It is.
Speaker 1 (06:19):
Awesome, okay, what else?
Speaker 2 (06:20):
Now, this is something so many people forget.
Speaker 1 (06:23):
Okay, I'm intrigued.
Speaker 2 (06:24):
Keywords Keywords in what?
In your file names and thedescriptions of your photos and
videos.
Speaker 1 (06:30):
Really.
Speaker 2 (06:31):
Yeah, I know it sounds small, but trust me, it's
important.
Most people just upload a photowith whatever random name their
phone gives it.
Speaker 1 (06:37):
Yeah, I'm guilty of that.
Speaker 2 (06:38):
Yeah, me too.
Speaker 1 (06:38):
Like IMG 1234 or something.
Speaker 2 (06:45):
Exactly, and then they don't add a description.
Okay, so what should we bedoing?
Rename your files with relevantkeywords.
Speaker 1 (06:48):
Okay, like what?
Speaker 2 (06:48):
So let's say you're that plumber again.
Speaker 1 (06:50):
And you're uploading a photo of a faucet repair
instead of IMG 1234.
Speaker 2 (06:56):
Right.
Speaker 1 (06:57):
You can name it faucet repair Chicago.
Speaker 2 (06:59):
I see.
Speaker 1 (07:00):
Or leaky faucet repair, and then in the
description you can add evenmore details.
Speaker 2 (07:05):
Okay, like what?
Speaker 1 (07:06):
Something like expert faucet repair services in
Chicago.
Speaker 2 (07:10):
I see.
Speaker 1 (07:10):
So Google knows exactly what the photo is about
Makes sense.
It's like those little whisperswe were talking about.
Speaker 2 (07:15):
Signals to Google.
Speaker 1 (07:16):
Yes, and the more signals you give them, the
better your chances of rankinghigher.
Speaker 2 (07:21):
Because Google knows exactly what you do.
Speaker 1 (07:24):
And who your customers are.
Speaker 2 (07:25):
It's so smart.
Speaker 1 (07:26):
It's all about strategy.
Speaker 2 (07:28):
It is.
Speaker 1 (07:28):
Now let's talk about videos.
Speaker 2 (07:30):
Videos Okay.
Speaker 1 (07:32):
I feel like this is where people get scared.
Speaker 2 (07:34):
Yeah, videos can be intimidating.
Speaker 1 (07:36):
But they're also so powerful they are.
Speaker 2 (07:38):
I mean when I'm scrolling through Google.
Speaker 1 (07:40):
Yeah.
Speaker 2 (07:40):
I always stop if there's a video.
Speaker 1 (07:42):
Me too.
Speaker 2 (07:43):
It's way more engaging.
Speaker 1 (07:44):
And it lets you see the business in action.
Speaker 2 (07:46):
Totally.
Speaker 1 (07:47):
But here's the good news.
Speaker 2 (07:48):
What's that?
Speaker 1 (07:48):
You don't need to be Spielberg to make a good video
for your Google business profile.
Speaker 2 (07:53):
Okay, good, because I'm no Spielberg.
Speaker 1 (07:55):
Me neither.
Speaker 2 (07:56):
So what are we aiming for?
Speaker 1 (07:57):
You say short.
Speaker 2 (07:58):
Okay short, Like how short.
Speaker 1 (07:59):
Like 30 to 60 seconds .
Speaker 2 (08:01):
Okay, that's doable.
Speaker 1 (08:02):
Yeah, and just focus on one thing.
Speaker 2 (08:04):
Okay, give me an example.
Speaker 1 (08:06):
If you're a plumber, you could do a quick video
showing a recent repair.
Speaker 2 (08:10):
Okay.
Speaker 1 (08:11):
Highlighting how careful and skilled your team is
.
Speaker 2 (08:14):
Yeah, showing off your expertise Exactly.
Speaker 1 (08:17):
Or you could do a quick tutorial Right, like how
to prevent your pipes fromfreezing in winter.
Speaker 2 (08:21):
Yeah, that.
Speaker 1 (08:23):
It is, and it shows potential customers that you
know what you're doing.
Speaker 2 (08:26):
Right, you're the expert.
Speaker 1 (08:27):
You're giving them value even before they hire you.
Speaker 2 (08:30):
That's so smart.
Speaker 1 (08:31):
It's all about building that trust.
It is and remember it doesn'thave to be perfect.
Okay, just be yourself.
Be genuine.
Speaker 2 (08:39):
Keep it real.
Speaker 1 (08:40):
And let your passion for your business shine through.
I like that.
Okay, so we've covered the what.
The what you know consistentuploads, geotagging, keywords,
videos.
Speaker 2 (08:50):
Yeah.
Speaker 1 (08:51):
But now let's talk about the why.
Speaker 2 (08:53):
The why.
Speaker 1 (08:54):
What's the psychology behind all of this?
Speaker 2 (08:56):
Interesting.
Speaker 1 (08:56):
Both for Google and for your customers.
Speaker 2 (08:59):
Okay, I'm listening.
Speaker 1 (09:00):
So for Google, it's about showing them that you're
an active and thriving business.
Remember, we talked about howthey want to show businesses
that are alive and well, mm-hmm.
Well, consistent updates are abig part of that.
Speaker 2 (09:13):
I see.
Speaker 1 (09:14):
And it makes sense from their point of view, right.
Speaker 2 (09:16):
Right.
Speaker 1 (09:16):
They want to give their users the best and most
up-to-date results.
Speaker 2 (09:19):
Yeah, of course.
Speaker 1 (09:20):
So if your business is constantly updating their
profile, it's a good sign thatyou're a relevant and reliable
business.
Speaker 2 (09:28):
So Google's happy.
Speaker 1 (09:30):
Exactly.
Speaker 2 (09:30):
What about the customers?
Speaker 1 (09:31):
For customers.
It's all about trust.
Speaker 2 (09:34):
Trust.
Speaker 1 (09:35):
Transparency and building an emotional connection
.
Speaker 2 (09:37):
So it's more than just checking boxes for Google.
It's about telling your storyExactly and showing people who
you are.
Yes, so they connect with youon a deeper level.
Speaker 1 (09:46):
It's about making your business more than just a
name and address on a screenRight.
It's about showcasing yourpersonality, your values, your
commitment to your community.
Speaker 2 (09:59):
That's how you stand out.
It is In a world full ofbusinesses all vying for
attention.
Speaker 1 (10:05):
Exactly, and that's what we're all about, right.
Speaker 2 (10:07):
Absolutely.
Speaker 1 (10:08):
Helping you stand out and succeed.
Speaker 2 (10:10):
I love it, and you know what else plays into that.
Speaker 1 (10:12):
What's that?
Speaker 2 (10:12):
Reviews.
Speaker 1 (10:13):
Ah, yes, reviews.
Speaker 2 (10:14):
They're so important.
Speaker 1 (10:16):
You really are like digital word of mouth.
Totally Everyone checks reviewsthese days.
Speaker 2 (10:21):
Oh yeah, Before I go anywhere or buy anything.
Speaker 1 (10:23):
I always check the reviews, actually for local
businesses.
Speaker 2 (10:26):
It's like you're getting advice from people
who've actually been there.
Speaker 1 (10:29):
Exactly.
Speaker 2 (10:29):
But you know, getting people to leave reviews, it can
be tough.
Speaker 1 (10:33):
It can feel like pulling teeth sometimes.
Speaker 2 (10:35):
It really can.
Speaker 1 (10:36):
So how do we do it?
Speaker 2 (10:37):
How do we get those reviews?
Well, I think it helps tounderstand why people leave
reviews in the first place.
Why do they?
It's not just about complainingor praising you know, no, it's
deeper than that.
Okay, I'm listening.
It's about being part of acommunity.
Oh, interesting.
Sharing their experience, yeah,and helping other people make
good decisions.
Speaker 1 (10:57):
So it's like they're contributing to this collective
knowledge.
Speaker 2 (11:00):
Exactly, and it makes them feel good.
Speaker 1 (11:02):
Okay, that makes sense.
Speaker 2 (11:03):
So if we can tap into that.
Speaker 1 (11:08):
Tap into that desire to help.
Exactly, then maybe we get morereviews, exactly, so how do we
do that?
Speaker 2 (11:11):
Well, first make it easy for them.
Speaker 1 (11:14):
Easy how.
Speaker 2 (11:14):
Give them clear instructions on how to leave a
review.
Okay, like literally tell themstep by step.
Speaker 1 (11:20):
So no one gets lost along the way.
Speaker 2 (11:22):
Right and make sure there are links everywhere.
Speaker 1 (11:24):
Links to where.
Speaker 2 (11:25):
To your Google business profile review section.
Speaker 1 (11:28):
Okay.
Speaker 2 (11:28):
Put it on your website in your email signature,
even on your receipts.
Speaker 1 (11:33):
Oh, that's smart.
Speaker 2 (11:34):
Yeah, so it's always right there in front of them.
Speaker 1 (11:36):
So no excuses.
Speaker 2 (11:37):
Exactly.
Speaker 1 (11:37):
Now should we actually ask for reviews.
Speaker 2 (11:39):
I think it's okay to ask.
Speaker 1 (11:41):
Okay.
Speaker 2 (11:41):
But be strategic about it.
Speaker 1 (11:42):
Okay, what do you mean?
Speaker 2 (11:43):
Don't just say can you leave us a review?
Speaker 1 (11:46):
Yeah, that's kind of generic.
Speaker 2 (11:47):
It is.
Speaker 1 (11:48):
What should we say instead?
Speaker 2 (11:49):
Make it personal and specific to their experience.
Speaker 1 (11:53):
Give me an example.
Speaker 2 (11:53):
So let's say you're a plumber and you just fixed
someone's leaky faucet.
You could say something likethis Was it Mr Smith?
Speaker 1 (12:03):
Yeah, Mr Smith, Okay so you'd say, Mr Smith.
Speaker 2 (12:04):
Okay, so you'd say, mr Smith, I'm so glad we were
able to fix that leak for youtoday.
Okay, if you were happy withthe service, we'd really
appreciate it if you could shareyour experience on our Google
Business profile.
Speaker 1 (12:15):
Okay.
Speaker 2 (12:16):
It helps other homeowners in the area find
reliable plumbers like us.
Oh, I like that, so you'repersonalizing it.
You're highlighting the valueyou provided.
Yeah, and you it.
You're highlighting the valueyou provided and you're
explaining why the review isimportant.
Speaker 1 (12:28):
And it's not pushy.
Speaker 2 (12:29):
Right.
It's just a friendly suggestion.
I like it, but remember thebest way to get good reviews is
to actually provide amazingservice.
Speaker 1 (12:37):
Oh, absolutely.
Speaker 2 (12:38):
You can have the best marketing in the world, but if
your work isn't good, people aregoing to talk.
Speaker 1 (12:43):
And those reviews are going to reflect that.
Speaker 2 (12:45):
They will.
Speaker 1 (12:52):
So it all starts with doing great work.
It does, and making yourcustomers happy, exactly.
But you know what else isimportant, what's?
Speaker 2 (12:55):
that Responding to reviews, oh yeah, that's a good
one.
Speaker 1 (12:56):
Both the good and the bad.
Speaker 2 (12:57):
Even the bad ones.
Speaker 1 (12:59):
Especially the bad ones.
Speaker 2 (13:00):
Okay, why?
Speaker 1 (13:01):
Because it shows you care.
Speaker 2 (13:02):
Okay.
Speaker 1 (13:02):
It shows you're engaged and you're willing to
address any issues.
It shows you're listening Showsyou're engaged and you're
willing to address any issues.
Speaker 2 (13:08):
It shows you're listening Exactly.
So how do we respond to thegood reviews?
Speaker 1 (13:12):
Keep it simple, genuine and personal, Okay, Like
.
Thank you, Sarah, for the kindwords.
Speaker 2 (13:17):
Yeah.
Speaker 1 (13:17):
We're so glad you enjoyed your experience and
appreciate you taking the timeto share your feedback.
Speaker 2 (13:22):
Perfect.
Speaker 1 (13:25):
Now what about the negative reviews?
Speaker 2 (13:26):
Okay, those are trickier.
Speaker 1 (13:28):
They can be, but it's all about how you handle them.
Speaker 2 (13:31):
Okay, how do we handle?
Speaker 1 (13:32):
them, don't get defensive.
Speaker 2 (13:33):
Okay, no defensiveness.
Speaker 1 (13:35):
Even if you feel like the review is unfair.
Speaker 2 (13:36):
Right.
Take a deep breath.
Speaker 1 (13:38):
Exactly.
Speaker 2 (13:39):
Okay, and then what?
Speaker 1 (13:40):
Acknowledge their feedback, apologize for any
inconvenience Mm-hmm.
Any inconvenience and offer asolution.
Speaker 2 (13:47):
Like how.
Speaker 1 (13:48):
You could say something like we're so sorry to
hear about your recentexperience, mr Jones.
Oh okay, we pride ourselves onproviding exceptional service
and we'd like to understand whathappened so we can improve.
Speaker 2 (14:00):
Okay.
Speaker 1 (14:01):
Please feel free to reach out to us directly so we
can address your concerns.
Speaker 2 (14:05):
So you're giving them a way to connect.
Speaker 1 (14:07):
Yes.
Speaker 2 (14:07):
And hopefully resolve the issue.
Speaker 1 (14:09):
Exactly, and even if they don't take you up on the
offer.
Speaker 2 (14:11):
Yeah.
Speaker 1 (14:12):
Other potential customers will see that you're
taking it seriously.
Speaker 2 (14:15):
Right, you're not just ignoring the bad reviews.
Speaker 1 (14:17):
Exactly, it's about turning a negative into a
positive.
Speaker 2 (14:20):
I like that.
Speaker 1 (14:20):
Both for the customer and for your online reputation.
Speaker 2 (14:24):
Because everyone's watching those reviews.
They are, so we got to handlethem right.
We do.
Speaker 1 (14:28):
But you know what, what?
Sometimes those negativereviews can actually be helpful.
Speaker 2 (14:32):
How so.
Speaker 1 (14:33):
They can show you where you need to improve.
Speaker 2 (14:35):
Oh, I see like areas where you're falling short.
Speaker 1 (14:37):
Exactly.
Speaker 2 (14:37):
So we can learn from them.
Speaker 1 (14:38):
You can.
It's all about using feedbackto grow.
Speaker 2 (14:41):
I like that mindset.
Speaker 1 (14:42):
Both the good and the bad.
Speaker 2 (14:44):
Makes you better.
Speaker 1 (14:45):
It does.
Speaker 2 (14:45):
Now speaking of growth, yeah, let's talk about
community engagement.
Speaker 1 (14:49):
Ooh, yes, this is a big one.
Speaker 2 (14:51):
It is.
Speaker 1 (14:52):
We hear a lot about it these days.
Speaker 2 (14:53):
We do.
It's like a buzzword.
Speaker 1 (14:55):
It is.
Speaker 2 (14:55):
But what does it actually mean?
Speaker 1 (14:57):
Yeah, what does it look like in real life?
Speaker 2 (14:59):
Especially for local businesses.
Speaker 1 (15:01):
Yeah.
Speaker 2 (15:01):
How do Core?
It's about buildingrelationships.
Speaker 1 (15:05):
Okay, relationships with who.
Speaker 2 (15:07):
With the people and organizations in your local area
.
Speaker 1 (15:10):
Okay.
Speaker 2 (15:10):
It's about becoming a part of the community.
Speaker 1 (15:12):
Not just a business trying to sell something.
Speaker 2 (15:14):
Right, it's about being a good neighbor.
Speaker 1 (15:16):
I like that.
Speaker 2 (15:17):
And those connections can happen online and offline.
Speaker 1 (15:21):
Okay.
Speaker 2 (15:21):
Give me some examples .
So online you can use socialmedia to connect with local
residents.
Speaker 1 (15:26):
How so.
Speaker 2 (15:27):
Share updates about your business, okay.
To connect with local residents.
How so?
Share updates about yourbusiness, okay, but also
highlight local events.
Speaker 1 (15:32):
Oh, that's nice.
Speaker 2 (15:32):
Support other businesses.
Speaker 1 (15:34):
Yeah.
Speaker 2 (15:34):
Participate in conversations that are relevant
to your community.
Speaker 1 (15:38):
So it's not all about you.
Speaker 2 (15:40):
It's not.
Speaker 1 (15:40):
It's about being part of the bigger picture.
Speaker 2 (15:42):
Exactly you want to be a resource.
Speaker 1 (15:44):
Not just a billboard.
Speaker 2 (15:45):
Right.
Speaker 1 (15:45):
What you want to be a resource, not just a billboard
Right?
Speaker 2 (15:46):
What about offline?
Offline?
You can sponsor local sportsteams, okay, participate in
charity events or even just hosta neighborhood open house.
Speaker 1 (15:55):
Get people in the door.
Speaker 2 (15:56):
Exactly, it's about getting out there and meeting
people.
Speaker 1 (15:59):
Shaking hands, making connections, you're so powerful
.
It is.
Speaker 2 (16:02):
Because people remember those face-to-face
interactions.
Speaker 1 (16:05):
They do.
It builds trust.
Speaker 2 (16:07):
And loyalty Exactly.
Speaker 1 (16:08):
And then they tell their friends Word of mouth is
the best marketing.
It really is so get out thereand be a part of your community.
I love it, but I know it canfeel overwhelming.
Speaker 2 (16:17):
It can.
Speaker 1 (16:18):
Especially when you're first starting out.
Speaker 2 (16:20):
Yeah, where do we even begin?
Start small, okay.
Speaker 1 (16:28):
And focus on what you're passionate about.
Oh, I like it.
What are the causes ororganizations that you?
Speaker 2 (16:30):
really care about.
Find those authenticconnections Exactly, and don't
be afraid to experiment.
Try different things, see whatworks.
Speaker 1 (16:38):
There's no right or wrong answer.
Speaker 2 (16:40):
It's a journey.
Speaker 1 (16:41):
It is.
Speaker 2 (16:41):
And the more you engage the more, you'll discover
those unique opportunities toconnect.
Speaker 1 (16:47):
And contribute.
Speaker 2 (16:48):
And ultimately, grow your business.
Speaker 1 (16:49):
In a way that feels good.
Speaker 2 (16:51):
In a way that feels right.
Speaker 1 (16:52):
I love it.
So we've talked about all thethings you can do on your Google
business profile itself.
Speaker 2 (16:56):
Yeah, photos, videos, reviews, right Getting out
there in the community.
Speaker 1 (17:00):
All that good stuff.
Speaker 2 (17:01):
There's a lot to keep track of.
Speaker 1 (17:02):
It is, but you know all of that is even more
effective.
Speaker 2 (17:05):
It is.
Speaker 1 (17:06):
If you have a strong foundation.
Speaker 2 (17:08):
Oh, ok, what do you mean by foundation?
Speaker 1 (17:10):
I'm talking about local SEO.
Speaker 2 (17:12):
Ah local SEO.
Speaker 1 (17:13):
That's how you make sure people can actually find
you online.
Speaker 2 (17:16):
Right.
So when they're searching for abusiness like yours, they
actually see you in the results.
Speaker 1 (17:21):
Exactly, and we've touched on some basics already,
like what Geotagging, forexample, right Making sure your
location is clear, but there's awhole lot more to it.
Speaker 2 (17:31):
There is Okay.
So tell me, what else do weneed to know?
Speaker 1 (17:33):
Okay, have you ever heard of citations?
Speaker 2 (17:35):
Citations I think so.
Speaker 1 (17:39):
Basically, they're online mentions of your business
on other websites.
Speaker 2 (17:43):
Okay, so like what kind of websites?
Speaker 1 (17:45):
Directories for one.
Speaker 2 (17:46):
Okay, like Yelp TripAdvisor.
Speaker 1 (17:48):
Exactly yeah, but also industry-specific platforms
.
Speaker 2 (17:52):
Oh, okay.
Speaker 1 (17:52):
Like, if you're a plumber, there might be websites
specifically for plumbers.
Speaker 2 (17:56):
Right, that makes sense.
Speaker 1 (17:57):
And even local news sites or blogs.
Speaker 2 (17:59):
Okay.
Speaker 1 (18:05):
So it's about getting your name, address and phone
number out there N-A-P.
Speaker 2 (18:06):
Yes, exactly N-A-P.
Okay, got it.
And consistency is key.
Speaker 1 (18:07):
Consistency how Make sure your business information
is exactly the same on everywebsite?
Speaker 2 (18:11):
Okay, so my name, address, phone number, all
spelled the same way.
Speaker 1 (18:14):
Yes, no abbreviations or variations.
Speaker 2 (18:17):
I see.
Speaker 1 (18:18):
Because Google is looking for those signals.
Speaker 2 (18:20):
They're checking up on us.
They are To make sure we'relegit.
Speaker 1 (18:23):
Exactly.
The more consistent thosecitations are, the more
confident Google feels aboutyour business.
Speaker 2 (18:28):
And that means higher rankings.
Okay, what else Backlinks?
Backlinks, those are links fromother websites.
Back to our website, right?
Speaker 1 (18:34):
Yes, and they're super important for local SEO.
Speaker 2 (18:37):
Okay, why is that?
Speaker 1 (18:39):
Because Google sees them as votes of confidence.
Speaker 2 (18:43):
Votes of confidence.
Speaker 1 (18:44):
Yeah, like other websites are saying, hey, this
business is trustworthy andrelevant.
Speaker 2 (18:48):
Oh, interesting.
Speaker 1 (18:49):
So the more backlinks you have from high quality
websites yeah, the higher you'llrank.
Speaker 2 (18:53):
So how do we get those backlinks?
Speaker 1 (18:55):
That's not about spamming everyone with a link
request.
Speaker 2 (18:58):
No.
Speaker 1 (18:58):
It's about building relationships Okay and providing
value.
Speaker 2 (19:01):
So, like, what kind of things can we do?
Speaker 1 (19:05):
You could partner with complimentary businesses,
okay, and do cross promotions.
Speaker 2 (19:09):
Oh, that's smart.
Speaker 1 (19:10):
You could sponsor local events, get involved with
local charities, oh, even writeguest blog posts for industry
websites.
Speaker 2 (19:21):
So it's about being active and engaged.
Speaker 1 (19:22):
Exactly Just like with community engagement it all
ties together.
Speaker 2 (19:24):
I'm seeing the connections now.
Speaker 1 (19:25):
And when you're putting yourself out there,
those backlink opportunitieswill come naturally.
Speaker 2 (19:30):
It's like you attract them, you do, okay.
So citations, backlinks, whatelse?
Speaker 1 (19:34):
Now we got to talk about mobile optimization.
Speaker 2 (19:36):
Oh yeah, that's huge these days.
Speaker 1 (19:38):
It is Everyone's on their phones Constantly, and if
your website isn't mobilefriendly, yeah, you're going to
lose customers.
Speaker 2 (19:45):
Because they'll just click away.
Speaker 1 (19:46):
They will.
Speaker 2 (19:47):
Frustrated.
Speaker 1 (19:48):
Yeah, think about it.
You're searching for somethingon your phone.
You click on a link.
Speaker 2 (19:52):
Yeah.
Speaker 1 (19:52):
And the website is all jumbled up.
Speaker 2 (19:54):
Tiny text buttons everywhere.
Speaker 1 (19:56):
You can't find what you're looking for.
Speaker 2 (19:57):
It's a nightmare.
Speaker 1 (19:59):
It is.
Are you going to?
Speaker 2 (20:01):
stick around.
No, I'm out of there.
Speaker 1 (20:02):
Exactly, and that's what your customers will do too.
Speaker 2 (20:05):
So what do we do?
Speaker 1 (20:06):
Make sure your website is responsive.
Speaker 2 (20:08):
Responsive.
What does that mean?
Speaker 1 (20:10):
It means it adapts to different screen sizes.
Speaker 2 (20:13):
Oh, okay.
Speaker 1 (20:14):
So it looks good on a phone, a tablet and a laptop.
Speaker 2 (20:16):
Yeah, that makes sense.
Speaker 1 (20:18):
Make sure the buttons are big enough to tap Right
tablet and a laptop.
Yeah, that makes sense.
Make sure the buttons are bigenough to tap Right the text is
easy to read and the navigationis simple and intuitive.
Speaker 2 (20:26):
So it's a good experience.
Speaker 1 (20:27):
Exactly.
Speaker 2 (20:27):
Okay, mobile optimization Check what else.
Speaker 1 (20:29):
And while we're on the topic of mobile, yeah, we
got to talk about voice search.
Speaker 2 (20:33):
Oh, voice search that's getting bigger and bigger
.
Speaker 1 (20:36):
It is.
Everyone's talking to theirdevices now.
Speaker 2 (20:39):
I do it all the time.
Speaker 1 (20:40):
Me too.
Hey Siri find me a coffee shopExactly.
Speaker 2 (20:47):
Okay, so how do we optimize for that?
It's all about natural language.
Speaker 1 (20:49):
Natural language Okay , people speak differently than
they type, right?
They use longer, moreconversational phrases.
Speaker 2 (20:53):
Okay, so give me an example.
Speaker 1 (20:55):
Instead of typing plumber Chicago.
Speaker 2 (20:57):
Yeah.
Speaker 1 (20:58):
They might say hey, google, find me a plumber near
me who specializes in draincleaning.
Speaker 2 (21:04):
I see.
Speaker 1 (21:05):
So you need to think about those conversational
phrases.
Speaker 2 (21:08):
OK.
Speaker 1 (21:08):
And use them in your website content.
Speaker 2 (21:11):
OK.
Speaker 1 (21:11):
Your Google business profile description, your social
media posts.
It's about anticipating howpeople are actually speaking.
Speaker 2 (21:21):
Makes sense.
Speaker 1 (21:21):
And making sure your content aligns with those search
patterns.
Speaker 2 (21:25):
So we're speaking Google's language and our
customers' language.
Speaker 1 (21:28):
You got it.
Speaker 2 (21:28):
This is amazing.
I'm learning so much.
Speaker 1 (21:31):
Me too.
It's a lot to take in, but it'sall so important If you want to
succeed as a local businessthese days.
Speaker 2 (21:38):
You really got to have all your bases covered you
do From your online presence toyour community engagement.
Speaker 1 (21:43):
It's a holistic approach.
Speaker 2 (21:44):
And it's so worth it.
Speaker 1 (21:46):
It is Because, when you do it right, yeah.
You're not just attractingcustomers, no, you're building a
thriving, sustainable business.
Speaker 2 (21:54):
That's the dream.
Speaker 1 (21:56):
It is.
Speaker 2 (21:57):
Well, this has been incredible.
Thank you so much for sharingall this knowledge.
Speaker 1 (22:01):
Of course it's my pleasure.
Speaker 2 (22:02):
I feel like I have a much better understanding of
what it takes to succeed.
Speaker 1 (22:06):
That's what we're here for.
Speaker 2 (22:07):
I'm ready to take my business to the next level.
Speaker 1 (22:10):
I love to hear that.
Speaker 2 (22:11):
Seriously thank you.
Speaker 1 (22:12):
And thank you to everyone listening.
Speaker 2 (22:14):
Yes, thank you for joining us.
Speaker 1 (22:15):
We hope you found this deep dive insightful and
helpful.
Speaker 2 (22:18):
We'll.
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