All Episodes

February 20, 2025 57 mins

It’s called The Great Plant-Based Con, and boy oh boy, is it a con. From NGOs, Big Pharma, Big Ag, celebrities, universities, researchers, government - it’s a complicated web of interconnected incentives. I ask listeners to go into this podcast with an open mind, and truly listen to the knowledge of author Jayne Buxton based on the incredible amount of research she did in putting this book together.

Get your copy of The Great Plant-Based Con NOW: https://thegreatplantbasedcon.com

Jayne was born in the UK and has lived in Canada, the US and the UK. She has an MBA from IMD Business School and a master’s degree in creative writing from Kingston University. She spent fifteen years working as a management consultant specialising in business strategy and data analysis at a major international consultancy before publishing her first work of nonfiction, Ending the Mother War, Starting the Workplace Revolution in 1998. 

After the publication of Ending the Mother War, she became a regular spokesperson and writer on work-life issues. She has now turned to writing full-time. Like Ending the Mother War, Jayne’s new book, The Great Plant Based Con, challenges the dominant narrative about an important issue and proposes a compelling alternative perspective.

 Join us as we explore:

  • Why following the money is at the core of the plant-based revolution
  • The incredible distortion of the public’s perception when it comes to environmental statistics and agriculture. 
  • Why believing plant-based eating or veganism is “death free” is completely wrong and dishonest.
  • The corruption and distortion done in the name of science to smear the consumption of protein
  • The bioavailability and conversion ability of nutrients in plants is misunderstood, and why plant-based diets are usually grossly caloric rich. 
  • The con told about the Blue Zones diet.
  • Carnivore diets, the science and if we can consume too much protein.

Contact: 

Website - https://thegreatplantbasedcon.com

Mentions:

Podcast - Joel Salatin, https://youtu.be/EK26DbKkWLA?si=dN_pVmoUHXCtglad 

Podcast - Zach Bush, https://youtu.be/EK26DbKkWLA?si=dN_pVmoUHXCtglad 

Movie - The Cholesterol Code, https://cholesterolcode.com

Support the show

Follow Steve's socials:

Instagram | LinkedIn | YouTube | Facebook | Twitter | TikTok

Support the show on Patreon:

As much as we love doing it, there are costs involved and any contribution will allow us to keep going and keep finding the best guests in the world to share their health expertise with you. I’d be grateful and feel so blessed by your support: https://www.patreon.com/MadeToThriveShow

Send me a WhatsApp to +27 64 871 0308.

Disclaimer: Please see the link for our disclaimer policy for all of our content: https://madetothrive.co.za/terms-and-conditions-and-privacy-policy/

Mark as Played

Advertise With Us

Popular Podcasts

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.