Come along for the adventure as these two veteran marketers discuss projects, approaches, best practices and lessons learned on the marketing battlefield.
In this episode of The Margeteers, Margaret Bouse and Margaret Sherer discuss the complexities of budgeting for startups and scale-ups. They chat about how early-stage companies can prioritize their spend, focusing on critical foundational activities like defining the ideal customer profile (ICP) and working toward product-market fit.
The Margarets also share insights on how to educate stakeholders about the significance of in...
In this episode of The Margeteers, tune in to understand how to make the most of big budgets while staying agile and aligned with business goals!
This episode is all about how larger, more mature companies utilize their marketing budgets. Margaret Bouse and Margaret Sherer discuss the opportunities and challenges of managing multimillion-dollar budgets, balancing brand-building activities with lead generation, and ensuring cros...
In the final episode of this series for The Margeteers, the Margarets focus on how to avoid wasting marketing budgets, regardless of company size. They explore common pitfalls, from over-collaboration and extended approval processes in large companies to over-investing in the wrong priorities for startups.
They also discuss how to recycle and scale content, the importance of setting realistic expectations for ROI, and how part...
In this episode of The Margeteers, Margaret Sherer and Margaret Bouse dive into the art of storytelling in marketing. They explore how universal themes, emotional resonance, and cultural context can elevate a campaign's impact.
Using a Nike ad as a case study, they discuss the power of nonverbal storytelling, the importance of playfulness, and how great marketing can connect with audiences globally. Tune in to learn how to cra...
Margaret Sherer and Margaret Bouse, a.k.a. “The Margeteers”, discuss the critical role of fractional Chief Marketing Officers (CMOs) in guiding startups through early growth stages.
From building a strong marketing foundation to setting up the right Martech stack, they share insights on how fractional CMOs can help startups optimize limited budgets and align marketing efforts with business goals. Whether you're a founder or a ...
In this episode, The Margeteers tackle the challenges of scaling marketing efforts during Series B funding and beyond. They discuss the transition from generalist to specialist teams, the importance of aligning marketing with sales and business objectives, and preparing for potential exits like IPOs or acquisitions.
Learn how to adapt your marketing strategies for global expansion and maximize ROI as your company grows.
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