Key Takeaways:
Synopsis:
- Introduction by the Margeteers, as they share their marketing backgrounds and the purpose of the podcast.
- Discussion begins on the evolution of the creative brief process, with personal anecdotes from both Margarets on their experiences in adapting these processes in their careers.
- They explore the challenges of meeting client expectations without a clear briefing process, highlighting the transition from solo projects to agency collaborations.
- The Margeteers discuss the importance of defining clear business outcomes in marketing projects and how this can be lost when creativity overshadows strategic goals.
- A deep dive into the budgeting issues faced in marketing, advocating for transparency and strategic alignment with business outcomes.
- Closing thoughts on the importance of trust between clients and marketers, emphasizing the long-term benefits of collaborative relationships.
- The episode wraps up with an invitation to listeners to share their experiences with briefs on LinkedIn, setting the stage for a community-driven discussion.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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