If your product sits in the premium space and you’re not sure where it truly belongs online, this episode will help you think about the decision in a more strategic way.
In this episode of The Marketing Intervention, Jacinta answers a question from Sofia, founder of a handcrafted turquoise jewelry line in Marfa, Texas.
Sofia creates bold, desert-inspired pieces priced around three hundred dollars and is debating whether to use Etsy for its built-in shoppers or build a Shopify site to establish her brand independently. She wants to know which option truly supports a high end product and sets her up for long-term growth.
Jacinta explores how platform choice shapes customer perception and what founders should consider when deciding where a premium brand belongs online.
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