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August 25, 2021 24 mins

Jaythene is the fourth generation from her family to work in Sparks Shoes and a lot has changed in the 20 years since she started working with her Mum.

From no website, or social media, just a list of customers they sent letters to, to an email list of over 5000, a growing social following and online sales, they continue to embrace online advertising and promotion.

Hear Jaythene’s story of trial and error with Facebook ads, gaining the confidence to put herself out there on social media, and the business benefits they have seen.

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