Sam is the owner of Cocolina, a lifestyle store in Beecroft in North West Sydney. The inspiration for her store came when she was studying shoe design in Italy. She wanted a store that showcased a variety of gorgeous things, from clothes and jewellery to homewares and gifts - and as one of her regular customers, I can confirm she has certainly achieved that.
She is the first person to say she is "not a computer person", but like so many business owners, loves the creative side of marketing. Over the 10 years she has been in business, she has taught herself a lot about marketing and how to use the various systems she uses to promote her business. I loved hearing about how she is willing to try new things and teach herself the latest marketing techniques to grow her business.
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