If you know that SEO stands for Search Engine Optimization, but aren’t sure where to get started, then this episode is for you.
Charley’s experience at Conde Nast, Google, and a number of start-ups has given him an insight into how SEO can be used to fuel the growth for brands and businesses. And in this conversation, he explains the four pillars of SEO that he considers whenbuilding a strategy, and how he approaches each one.
We also talk about when and how to find an agency or freelancer to optimize your search engine program; and which metrics will help to make that successful. And Charley shares some of the resources he uses to stay up-to-date on the ever-changing SEO landscape.
Key Takeaways:
Connect with Charley on LinkedIn here.
Resources and tools Charley mentioned:
Search Engine Journal
The Moz Blog
John Mueller on the Google Search Central Blog
AHRefs
SEMRush
Timestamps:
02:00 Definition of SEO and its importance for businesses
03:00 Reasons to invest in SEO: increased traffic, cost-effectiveness, brand credibility
04:30 Importance of brand credibility
08:15 The four fundamental pillars of SEO: on-page content, backlinks, technical aspects, and user experience
09:00 The importance of high-quality on-page content
11:30 Organic search, SEO and Search Engine Marketing
13:30 Resources to learn about SEO
17:00 Finding the right agency and working effectively with them
24:30 Talking more about backlinks
27:00 The switch to Google Analytics 4
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