I’m talking with Chris Delany, the CEO of Semgeeks, about how the world of B2B digital marketing is changing. We look at the transition from basic SEO tactics and website design, to a full-bore strategy focused on creating a community across multiple channels.
Chris explains how he’s shifted to a more integrated, multi-touch approach that focuses on a complex customer journey instead of the more traditional sales funnel. This reflects a broader change towards building a community, that keeps potential customers interested with everything from short-form videos to live events.
And so we dig into the idea of a marketing 'flywheel' – using an integrated strategy to build momentum over a period of time, leading to deeper customer loyalty.
And at a time when live events are struggling (at least, in terms of pay-to-play sponsorships), Chris talks about the bet he’s placed on creating the New Jersey Digital Marketing Conference.
Resources:
1. Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
2. The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
3. Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.