To kick off Season Two, Steve talks about marketing topics that have been top of mind since the last episode. He talks about the current state of the LinkedIn algorithm, (not great, but better than the alternative!); the need to productize your offering, whether it’s an actual product or a service; and the importance of positioning and defining your niche.
Steve also introduces his Marketing Mentor program, working with small businesses and their marketing “team of one” to build in-house capabilities and keep projects moving.
Finally, he previews the line up for Season Two of The Marketing Mix.
Links:
“The End of Social Media” – The Economist
The Marketing Mentor Program - More details
Timestamp Summary
00:01:30 What’s wrong with the LinkedIn algorithm
00:04:45 Some steps to improve the quality of your LI feed
00:07:25 The Marketing Mentor Program
00:08:50 Positioning, and finding your niche
00:13:15 What’s coming up on The Marketing Mix
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Death, Sex & Money
Anna Sale explores the big questions and hard choices that are often left out of polite conversation.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.