On this episode, Kris Rudeegraap, CEO of Sendoso, talks about his journey from software sales - where he spotted a gap in the market - to being a company founder, and then the first CMO.
He details Sendoso's early marketing strategies, including building a robust CRM database, focusing on field and event marketing, and creating educational content to establish their category.
Kris goes on to talk about the importance of data-backed content, SEO strategies, and creating content for different levels of the organization. And we discuss the challenges and benefits of category creation, and the value of event marketing for startups.
Our conversation also covers the evolution of Sendoso's marketing team, from initial hires to scaling up. And, naturally, the effectiveness of gifting as a marketing tactic.
Note: This episode is not sponsored by Sendoso. Kris was invited on the show as a guest.
Resources:
Connect with Kris on LinkedIn
Read the HockeyStack report on Revenue Impact of Gifting
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