August 1, 2024 • 48 mins
On state of social media… this is an ever evolving marketing tool that requires whomever is at the helm to be diligent in keeping ahead of all the major social platforms, trends, and desired goals. Listen in as James interviews Media Vision's own digital strategist as they discuss how to best utilize social media for your marketing efforts… they touch on strategies, content for postings, importance of video, influencer marketing and more!
- If you have marketing questions for James, contact him at: jamesd@mediavisionadvertising.com
- If you would like to learn more about James, click here: https://mediavisionadvertising.com/james-danella-strategist/
- If you would like to be considered as a guest on the show… or if you would like James to speak at your event, reach out to jamesd@mediavisionadvertising.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Unknown (00:04):
Hey, everyone. Welcome to Season Two of the marketing
perspective. This is JamesDanella. And we have added some
bells and whistles this season.We've also added video into what
we're doing. So I'm veryexcited. Today, our topic is
going to be social media, thestate of social media. What is
(00:27):
what's it like today versus whatit was, like 10 years ago?
Personally, I find social mediato be a little bit fake. Am I
alone here? People putting theirbest foot forward, some lying
about who they are. It's toomuch fake following fake and it
drives me nuts. And the worstpart is sometimes people eat it
up. I don't get it. Where are weheaded? As a people as a
(00:52):
society. We, at our firm, we tryto educate businesses, to be
authentic, to do things in a waythat are real because as a
consumer, we prefer realstatistics approving this they
don't want over produced overHollywood commercials and things
like that. We want real we wantpeople to talk to us, not at us.
(01:15):
So if that's the truth, why arewe being fake on social media?
That makes no sense to me. Thedysfunction that I see in social
media is that it's attractingpeople that need constant
affirmation need, like reallyneed constant affirmation and
approval as they become slavesto their phones and the social
(01:38):
platforms. I don't believe it'swhat they were intended for to
you. What's different from this,then what's traditional boob
tube 40 years ago, we are ifyou're old enough to remember
sitting in front of that TV.It's just an escape. And I don't
believe that's what social mediawas intended for. I don't
believe that Zuckerberg and allthe greats came out and built
(02:00):
this platform for us all to bezombies 20 years later. And
honestly, I don't care what youhad for breakfast. I don't care
what you're wearing today. Stopposting that stuff. It means
nothing to my life. I want realI want genuine. I also don't
care about your politics or yourreligion. Stop. I am looking to
(02:24):
connect. As a consumer, I wantto understand who you really
are. I want to be a part of yourlife. If we're following each
other or engaged to each other.I want to see real, build
virtual relationships. To bereal. Stop being fake. Alright,
if that's just me. I also don'tfind it effective for you to
(02:48):
state how awesome you are. Oh mygosh, for as a marketing
professional for a really longtime. We as a general rule, it's
better when others say positivethings about you versus you
saying them, just saying. Sonow, can social media still be
(03:09):
an effective marketing tool? Itcan, when it's used correctly.
I'm going to bring out our veryspecial guest today, Laura
Haussler Hi, Laura at timesworks with Media Vision, and she
does a lot of our social and ourSEO. She is a rock star. She
also has her own independentcompany called you flourish
(03:31):
digital. Laura, if you want toexpand on that, please feel free
to go ahead and tell everybody alittle bit about yourself. I
actually
met James and his family a fewyears ago, and I'm just really
honored to be able to work withMedia Vision, advertising, and
get so as James mentioned, I dohave my own my own little
(03:54):
boutique agency. It's just alittle one that focuses on SEO,
but I, I work, all digitalsocial media and SEO for Media
Vision. And I don't know, I havefive kids and five animals. And
I don't know what else I'msupposed to say about myself. My
(04:15):
life is just family, family andwork and coffee. So that is that
is that. That's all I got
for you plans ahead. I know thatbig plans coming soon. Yes. Very
excited.
All right, Laura. Let's dig in.
We're gonna have a lot of funtoday because we know each other
and we're both a little crazy.And we're listening to the
(04:37):
intro. I know you were Yes. Sotell me what's your take on all
that? Well, I just said.
Well, you know, actually, Iagree a lot with what you said.
I don't think that you're reallyfar off. And I don't think that
a lot of people will disagreewith you as far as the view of
(04:57):
social media is concernedbecause I Um, there is a lot of,
you know, social media has beeninundated with, like
influencers. And I like to saylike for, you know, when I'm
thinking about my kids, it's alot of comparison, you know, so
there's a lot of this fakereality that's out there. And
it's really disturbing. So,yeah, I mean, I completely
(05:21):
agree. So it's like, how do weapproach social media, from a
business perspective, where wecan actually reach, you know,
customers and clients, and wecan actually be real people. But
actually, I think that thatcould be an opportunity more
than a challenge. So that's kindof where I,
I totally agree. Now, if we doit, if just you and I partner
(05:47):
and we take the opportunity todo that, that's one step. But we
can't do it alone. A lot ofpeople have to take that same
initiative. And I also thinksocial platforms would benefit
greatly by more real and moreauthentic than all this fake, I
mean, these influences or evenwant to be influencers. I mean,
let's face it, most of them arewannabe influencers, you know,
(06:10):
in general, and they'restriving, oh, I've got like,
500,000 followers, that'sawesome. You know, and none of
them care about what you havefor breakfast. Right? And if
they do, what's wrong with theirlife, I was just gonna say, if
you're listening, and you feel alittle bit offended, by me
saying something like that, I'mreally sorry. But really,
there's so much more to yourlife than watching somebody else
(06:31):
get dressed in the morning.
I don't get Wait, let me havesome coffee.
Well, I was just gonna say, Imean, some of them do, like,
some people really do love toknow what outlook is, I have my
coffee, too. They, they love toknow what other people are
eating and drinking and howthey're exercising. But that's
because they've created this.This, you know, fake reality of
(06:54):
who they are. And the personwatching sometimes it's just
like, Oh, I just want to be abetter me or a different me.
Right, you know, so I think thatthat's why they do it. But
I totally want to do like theselittle short video clips. Like
what happens when they're oncamera versus what happens when
they're off camera and do apriority, it would be
hysterical, there's a I would itwould go viral in
(07:18):
your goals, right and goals.There's actually a woman and I
can't remember her name, butshe'll post two pictures of
herself. Sometimes she'll post,the pre make a picture and the
post make a picture. And she'slike, just a reminder, this was
me an hour ago. And this is thereal me, This isn't me for you,
on the internet, you know, onsocial media. And so I'm like, I
(07:40):
love that.
Because it's real, you know,
not to not to tangent too far,since my kids were born,
especially my girls, I have twogirls and a boy, I tried to
instill in them that they'rebeautiful, just the way they
are. Like, you don't need tochange, you don't need to do all
these things that you see. Inadvertising, you can be yourself
(08:02):
and that is beautiful startsfrom inside, and it works this
way out. And then of course, youknow, my oldest actually follow
that tactic. She's, it'sawesome. What she's doing, my
youngest is starting to slideinto Oh, I have to put makeup on
I have to do this, I have aSikh, you don't have to. And
she's not listening because ofthe circle of influence she has
around her. So that's, you know,bringing it back home. Social
(08:24):
media is a circle of influence,whoever you follow, and wherever
people that you're connectedwith are the ones that are
influencing, you know, I wouldbe cautious about that. And look
at your children, look at whatthey're looking at, you know,
not to preach. And I don't meanto do that. It's just, I as a
(08:45):
marketing professional, I findit is our responsibility to do
things ethically. Andunderstanding that we can affect
change, that we affect behaviorin consumers. And it's a big
responsibility. And I find a lotof people don't take it very
seriously. So anyway, all right.So Fox out the window. Let's get
(09:08):
back.
So Laura,
I find it really interestingthat there's been a real major
shift regarding there's no newplatform coming out in social.
And it's been like that forquite a while. And I wonder why.
Because remember the beginning,everybody was going head to head
and they were fighting reallyhard when Facebook came out. And
(09:30):
then, you know, all these otherplatforms aren't Oh, I can do
that. That's not happeninganymore. It's almost like
there's a monopoly in the works.You know, and I don't want to be
the conspiracy theorists here.And there's other platforms.
There's other things that peopleuse on a smaller basis. You
know, there are but the topthree, one company owns two of
(09:51):
them. Right? Right. So not to ifwe get cut off Facebook has more
power than we Thanks. So I getnervous about that. Because I
think consumers need and deserveversatility and to be able to
make different choices. When itcomes to advertising dollars, we
(10:13):
look at that we don't likebuying into monopolies. We're
very careful about it. Becausethere are some companies that
have more strength than others,obviously. So what do you think
about that?
Um, yeah, I mean, it's kind ofthe same concept. As, you know,
Google, all these other searchengines are trying to compete,
(10:34):
and there's just no competition.And I just feel like it's the
same. It's the same withFacebook and Instagram. They're
both owned by Mehta. And thenwe've got, we've got LinkedIn.
And you know, tick tock is a bigone. Yeah, tick tock, the big
one. So yeah, I don't I can'timagine what else could come
(10:59):
out. That would add any more ifyou want to say value. I'm
trying to be positive here. Butif you want to say value, I
really don't know what what elsecould come out. Because I know
that made it has come out with awhile ago, like virtual meetings
like virtual reality meetings.So like, we arcades, we have a,
(11:23):
what does that call it like anOculus? headset? The headset,
you know, and I'm actually kindof interested, I kind of want to
do the virtual reality meetingwith other people just to see
what it's like. But I mean,other than that, the purpose of
social media was to connectpeople. So what else can we do
to connect it? Aside from like,hologram? You know, I don't
know. I, I've got no clue. I
(11:46):
just think there's variations.I'm surprised that nobody came
out on Sunday night. Usually, Imean, if you follow trends over
the years, like history repeatsitself, there's always the next
competitor, and there hasn'tbeen a competitor in some time.
Right? So I guess where I'mgoing is I'm wondering, where
will social be social media bein five years? or 10 years?
(12:08):
Like, will it fade out? Will itturn into something different?
Or?
Worse, you know, there may be abig one.
I mean, now that we have, youknow, artificial intelligence is
like the hot topic now. I knowthat social media is going to
change, the whole landscape isgoing to change, but probably I
(12:31):
feel like for the worse than forthe better. It's already had
its, you know, downhill.Snowball have negative effects
of social media in some senses,so but I can see it changing
with artificial intelligence.How exactly do I see it
(12:51):
changing? Well, I'm, you know, Iguess we can dive more into that
later. But when it comes to, youknow, we've got, you know, like
bots, and we've got fakeaccounts, and we've got, you
know, people who arerepresenting themselves as being
real and they're not. I just seeit that I see that expanding in
(13:12):
the future. And so
what's the
the movie trilogy?
It's futuristic, I totallyblanking out of the name Mike.
My girls love it. No, no, it's anewer. And she the female lead
the hero. She's an archer, andshe has to
(13:35):
Hunger Games. Hunger Games,right.
That's what social media remindsme of. In front of the camera.
It's like what is the woman whowas like her wardrobe person and
in front of the camera, she'sthis glamorous thing. And behind
camera, she's a hot mess. And
it's all fake.
It's all not real.
We're not far away.
(13:56):
We're going.
Where I don't want to be going.It's kind of my point. I want to
You said tick tock before wetouched on it. And I don't want
the our episode to get awaywithout mentioning this. I'm
going to forecast something.
So I'll have it officially onrecord.
I've been saying it for a fewmonths. People think I'm crazy.
I believe tick tock is going toleave us sooner than later. My
(14:19):
reason is, well, we all knowwhat's going on that it's
actually China has information.They were able to pull
information and data outside andby using Tiktok. So everybody's
ignoring it because peoplearen't stopping tick tock. I
believe the reason because we'reall selfish. People are making
money on it. People are using itto their own edification,
whatever it is. They're just notstopping it. But they will soon.
(14:44):
With all that stuff going on inthe world escalating and I'm not
being political and don't getmad. I think tick tock is going
to be a thing of the past kindof like what my MySpace did to
us. Over time, that is myforecast. If I'm wrong I'll be
wrong, but I can't imagine it.Getting through this mess that's
(15:04):
about to happen. What do youthink? Yeah,
I completely agree. I mean, Idon't know, though. Because
there are so many people thatlove tick tock, there's so many
people, like you said, just likeselfishly just sit there. And I
will admit to you. In front ofall these people, that I have
had those moments that Iactually took tick tock off my
(15:26):
phone, but I scrolled tick tockfor maybe I gonna say two hours,
I couldn't sleep in the middleof the night, and I just kept
scrolling. And you know, whenyou scroll, tick tock, actually,
there's an ad that pops up andit says, hey, you've been on
here for a long time. Have youthought about closing me up?
Wow, they actually have that.And I'm like, Yeah, I know. And
then I just kept scrolling. Youknow, and so that's part of the
(15:49):
reason why I took it off myphone. But But I mean, I think a
lot of people just try to escapereality, you know, they're
having can't sleep having a hardday or whatever. And all they
want to do is laugh, you know,so I mean, my tic TOCs, just
full of comedy, animals, youknow, just cheesy, stupid stuff
that makes me smile. But at somepoint. I don't know why it's
(16:12):
hard for people to let go. It'scoming. Yeah. Yeah.
Excuse me. Okay. So we need tomove on. We can go a lot deeper
on that topic. But I'm going towalk away from it. So let's,
Lord, knowing what I know aboutyou. I want you to give our
(16:35):
listeners some basic tips onjust one on one kind of stuff
and things that they can do tomanage their platforms, ways
that they can build engagementand improve their following just
simple tips.
Sure, sure. Yeah. So for.
Yeah, as far with what we weretalking about, just previously,
(16:56):
you know, people want to seereal, you know, people want to
see, you know, if you own abusiness, one of my biggest
tips, is to just be real. Showyour value, show how you're set
apart from everybody else, whypeople would want to choose you,
you know, so, I mean, when itcomes to just, this is just kind
(17:16):
of a top level thing. But whenit comes to like a marketing
agency, for example, you know,there are a lot of marketing
agencies out there, that aresome that do really well, um,
bring great results, and somethat don't, but even the ones
that bring great results, youknow, we all bring something to
the table, we all, we all canattract specific people that
we're going to want to work withthat are going to enjoy working
with us, you know, so that goeswith any business, you know, so.
(17:41):
So first of all, so I think oneof the easiest things to do is
to utilize, you know, sometimesI hate to say this, but
utilizing, you know, Facebookand Instagram, Mehta has been
making a lot of changes withinthe program, where you have
Facebook business suite. And soI don't know if a lot of people
have actually used that. ButFacebook business suite is where
(18:03):
you can manage your Facebook andyour Instagram at the same time.
You can look at comments, youcan look at news feeds, you can
comment like on other peoplethat you're following other
companies that you're followingas your business. And so that's
a great way to utilize a toolthat most people are on most
(18:24):
times the day. So you know, it'sfunny, because there used to be,
okay, we're going to look at theanalytics, of social and we're
going to look at, alright, youknow, most people are going to
be online at six o'clock in themorning on a Tuesday, you know,
and it was really easy to definewhat time your audience was on
Facebook or Instagram? Well,now, it's, it's a little hard to
(18:47):
tell, because people are onthere, constantly, constantly,
so. But the benefit of that isthat you know that they're on
there, right? So, so usingFacebook, facebook business
suite, to be able to post yourcontent regularly, regularly,
consistently, you can scheduleit out, they actually have this
(19:09):
really cool tool if you youknow, if you have these specific
regular hashtags that you use,it will actually store the
hashtags in there for you foryou to easily go back and, and
look quickly you can you cansearch hashtags, and the the
amount of posts per hashtag, youknow, when it comes to posting,
(19:31):
you want to make sure thatyou're using, you know, there
might be hashtags that only has,you know, maybe 200,000 posts,
right? Then there's anotherhashtag that has 2 million you
want to do like a general youwant to use a general mix of
hashtags for discoverabilitypurposes. Okay, so, so it has
(19:51):
all those great tools in it.
And when I see you laughing, I'mlaughing because there's times I
see people posting at Um,they've got like 2530 hashtags.
And hashtags are longer than thecomment that they're saying.
Yeah, you know,
I made that many 35.
(20:12):
I was like, stop.
No, no, yeah, stop, we, aspeople stop, you don't need that
many I want to say I feel likethey're always changing. It used
to be that you needed to max itout 30 hashtags. Now, they're
saying anywhere between likeseven and 12, at the most, like,
Don't do too many. And make sureI mean, hashtags or keywords,
(20:33):
you know, it's search.
I'm just saying, that's thehardest part about all.
Any of the marketing tools thatwe use anything, even not even
social media, it, they allevolve? Yes, in today's since a
lot of these are digital assets,even television and radio,
there's, there's programmaticaudio, and there's over the top,
(20:56):
which is streaming video, it'stheir digital. So all these
products that we have evolved soquickly, that if you do the same
thing again and again, like onautopilot, which a lot, a lot of
companies do, a lot of thesemarketing companies, they just
set it and forget it. And ifthat's what happens, your
(21:17):
marketing is going to fail. Overtime, if you're not, if you're
not staying totally current withwhat's going on, you'll be
putting 3040 hashtags in a fiveword
out of desperation. And thebread and butter. Hashtags are
not the bread and butter. It'sjust a little ingredient in the
whole recipe, you know, so,yeah, so talking about, you
(21:39):
know, even like engagement andthings like that, you can't just
set it and forget it. You can'tjust like schedule it out,
because that's one of my bigthings is like, Okay, well, you
know, if you're gonna go aheadand create social media, you're
gonna create it for you know,you can create social media for
a month, in just an hour. If youhave all your assets and
everything that you need you canI, there's different ways you
(22:02):
can cut it down, you can, youknow, you're batching your time,
you're in the mood, you're inthe flow, and you're going. But
if you're just going to createyour images and your captions,
and get your hashtags, and thenyou schedule it out for the
month, and then you neverrevisit it. What's the point?
Facebook sounds stupid, theyknow, they know what you're
(22:22):
doing, they know exactly whatyou're doing. Because when
you're posting, you're notengaging with other people. So I
was just gonna say, that's onebig thing that people can do is
make sure make sure that you'rechecking in to your page or your
account every day. Make surethat you're checking in make
sure that you're going throughthe newsfeed of the people that
your business are you follow,and you're commenting, and
you're being genuine, the onlyway that people are going to be
(22:44):
engaging with you. And the waythat you are going to have more
impressions on differentaccounts is that you are the one
acting on other accounts,Facebook, Instagram, LinkedIn,
they all know, they all know, ifyou're just, you know, looking
for attention. You're justlooking for sales, versus
actually having relationships.And that's, that's the one thing
(23:06):
that I think maybe this is wheresocial media came from, was to
have relationships. Yeah. So youknow, it's
these, it's about buildingrelationship. It always has
been. It is that's what the toolis meant for. We try to you
know, when the recession, thegreat recession happened, even
(23:28):
national brands tried to usesocial media as a replacement
for direct response advertising.It failed abysmally. I mean,
maybe a year they try it andsay, Oh, my gosh, we have to go
back to a little bit of whatwe're doing, because everybody
was trying to save money. That'snot the answer. There's other
ways to do that. So you saidsomething a few minutes ago, I
(23:50):
want to segue us to a question.It's probably a softball. I kind
of know your answer. But how doyou feel about automation, bots
and stuff like that? Hate it.
Yeah, hated it. Yeah, I mean,that there, I know that there
are some situations, somecircumstances where automation
(24:11):
is obvious. I'm not antiautomation, very much about
those
aspects of it. That's formultiple touches and sales, that
it can be effective for greed,right?
Do you have you have a setsystem, it can help save you
time, but again, it can alsoallow you to let your
opportunities just pass you by.Right You know, so yeah. And
(24:33):
every single day I get hit up.As a business owner, I get hit
up with multiple salespeopletrying to hit me and it's mostly
automation and I kind of giggleI save some of them, the ones
that are really bad. I savedthem in our wall of shame.
Because they're not reallyspeaking to me. It's just
general outreach, and then theycontradict what they said the
previous time. Oh, wow. This isjust bad bots
(24:57):
that well, not to mention I hadthe bot that's that came from
James Danella I don't know ifyou remember that. Laura. Laura,
I need this assignment done nowplease send me your phone
number. I'm like, Wait, this isnot James and I look in it's
like, crystal that I'm abot.com. You know what's right?
Like, oh my gosh, like, yeah,
(25:18):
spammers do that all the time?Yes. Yeah. It's really sad. And
some people fall for it. Yes.Yeah. So I'm not a fan. And
because if you're listening, thereason we're not a fan, if
you're, if you're connecting thedots is because it doesn't build
relationship in any way, shape,or form. And part of what
marketing does is buildrelationship with your consumer,
(25:40):
it makes an emotional connectionto the brand. That's the point.
Oh, there's no such thing asbrand loyalty anymore. James?
Yes, there is when it's donewell, when it's done poorly,
you're right. And then there'sthat little soapbox there is
that today's Dollar versus thattomorrow's dollar, if you all
you're doing is lead gen, andyou're bringing in business
today, and you think you'redoing great, and you're
(26:01):
constantly growing today, thatis awesome. But the company and
the brand will not build itwon't. Five years from now,
you'll still be chasing thosesame dollars every single day.
And maybe that's all you needfor your business. You don't
want anything more, you don'twant to see it grow, you don't
want to sell it someday for moremoney than you put into it when
(26:22):
you started, then that's fine.That's your choice. But the
companies that really want tosee growth, you need to build
relationships your consumerneeds to buy into your brand
specifically. And if you can'tdo that, oh, James, but wait on
a that only works on a nationallevel with millions and millions
of dollars. And I'm going totell you that that is not true.
(26:42):
That Laura and I and our teamand we use those tactics every
single day for clients we serveto build those brands to be
successful and to grow. Do youhave a PA that wants to step
into the frame? Totally fine.Don't worry about it. It's us
and it's part of life. Soalright, let's go on. We know
(27:07):
how we feel about automation. Iwon't park there. Let's talk
about various types of posts andreels and can just can you just
shed some light? And explain?Because I'll tell you the truth.
If if I wasn't in our industry,I would not be paying attention
because as all the socialplatforms would just get me
(27:27):
upset. Right? Not real and veryreal. Yeah, yeah.
So yeah, tons of different typesof posts. So I think what
everybody knows, video, video,video, video, video. So reels
are very popular type of poststhat people like to use, but
it's important to do itproperly. So we've got we've got
(27:47):
videos, with videos versusreels, those are actually two
completely different things. Youso reels, for example, so well.
Maybe I should maybe I shouldrephrase that. Because now what
used to be able to happen is weused to be able to post any
video period, especially a videothat was like, Well, I guess
(28:11):
maybe I'm answering my ownrebuttal
so real is a video like onFacebook and Instagram. That's,
that's, that's short. And Ithink it needs to be like, Oh,
they chickenshit either it's twominutes or less, or 90 seconds
or less. Yeah. I think it's 90seconds. Yeah. But they do they
(28:36):
keep increasing it. So that'swhy I always question myself.
But, um, yeah, so that's a real,and that's typically filmed like
portrait size, portrait versus,you know, landscape, horizontal,
versus a video that could go on,you know, like for an hour, you
know, 45 minutes, you could posteither way, but the shorter the
(28:57):
better. So, you know, reelsreally are the way to go. If
you're trying to catchsomebody's attention. Nobody's
gonna watch anything reallylonger than, you know. You gotta
grab a motion, like three tofive seconds for one, you know,
to keep everything under keepeverything under 30 seconds.
Ideally, like maybe 15 Somethinglike that. That's just my
(29:18):
opinion. So yeah, so we've gotreels. And then we've got
carousels which those still workthose work on me. I think it
just depends on the person youknow, being in marketing. I'm
always wanting to learn so forexample, like on LinkedIn, I'm
flipping through carouselsconstantly, may or may not be
screenshotting you know, like Ilove them I love carousel so
(29:40):
those contain a lot ofinformation those are for
specific types of people. nerdyboy as
a real reals sell me they do Iwill actually make a purchase if
it's a product or service attimes I will lean in on on
Facebook though, like when I seethe ads and sponsorships Don't
get me ever. Not once, I don'tknow, it's probably the format,
(30:04):
or I just see it coming. Yeah,reels feel more organic and more
authentic. Yes, for sure. Yeah.And just a little tip for
people. You don't need to have aHollywood production for you.
And I know some video crews outthere stress when I say this,
but you don't have to spend alot of money. When it comes to
reels and even short video clipsthat go in your social
(30:27):
platforms. It can be organic, Imean, your camera can shoot 4k
Now you can do real simplestuff, and still have it be
engaging. Now the contents up toyou. And that's a whole nother
conversation. But as far as theproduction value, don't go
crazy. Keep it authentic, keepit simple. If you try to overdo
(30:47):
it and do too much light andfake the audio and do all kinds
of things. If you're not aprofessional in in the industry,
you may not do it that well. Youjust hurting yourself. Keep it
real consumer wants real? Justkeep saying. Yep, for sure. But
what about the other type, Iknow that you and I have been
(31:08):
cohorts, in some campaigns, thatwe've used video in other types
of posts, other than reels thathave been very successful,
simple, less than two minutetips, ideas, somebody's talking
to camera, somebody do anexplanation of, you know, a
project, you know, in variousindustries, and we saw it engage
and skyrocket. I mean, hundredsand hundreds of people were
(31:31):
looking at this, and then thecompany would benefit they
started to take off. And we werescratching our heads going, I
can't believe that worked. Yeah,it speaks to what we're talking
about. They were real. They weresimple.
Exactly. And that was one, I wasjust gonna say that's what
(31:51):
people are looking for. So nowthere's the opportunity for so
much more video versus like astatic posts. Static posts are
not out the window. I mean,static posts, for sure. Whether
it's like a photo of somethinggoing on, at the business behind
the scenes, you know, photos aregreat, you know, I mean,
personally, I enjoy like quotesand things like that those are
(32:11):
great as well, but because Idon't know, maybe because we're
creatures of habit, and we'reconstantly wanting instant
gratification with a video, youknow, like an explainer video or
like some kind of like surprisesor something that's going to
make us laugh or inspire us ormake us cry, something that's
going to like really touch us. Avideo is going to do that more
(32:31):
than, you know, a static post.So
video is definitely the way togo.
What about just plain text?
How do you feel about thattoday?
You know what I've seen a lot.It's funny, because I've seen a
lot of case studies just onplain text. And it scares me the
(32:54):
case studies it works.
But it does scare me.
So, listeners, you've probablyheard me talk about this before
that marketing is a little bitof art, a little bit of math.
And it's also a little bit ofscience, behavioral science. So
back in back in my day. When youlook at let's use newsprint, for
(33:18):
example. So newsprint was alwaysblack and white. And then
eventually they allowed color.Yes, I go back to plain black
and white, printmaking. Noproblem with that. No, you just
kidding. So in color as cameout, ooh, they're different. And
they pop because everything elsewas black and white. Of course,
everybody got on the bandwagon,and then everything was color.
(33:39):
So then, it was kind of funny,we started going back to
blocking like that. Because wewant it to be different. Right?
So in my opinion, that's what Ithink is happening in social
posts today. I think everybody'sdoing video everybody has to
have a photo has to have imagehas to have graphics. What if
you just did a simple post?Yeah, try it. Don't Don't do it
(34:00):
exclusively. Do a variety ofthings. And then take a look at
your data and see which postsare really doing it for you.
Maybe you're following wantssimple. You know, you've got to
test it. Don't again, don't setit and forget it. Don't just
assume you have to do reels allthe time, or things would photos
all the time, because that'swhat everybody's doing. And
(34:21):
that's when everybody says youhave to do that is not true.
Yeah. Well, and I think it alsojust depends on your industry.
Like, again, I'm on LinkedIn alot. And what do I see? It's
just, you know, one sentence ortwo, maybe no photo, no video,
no link, you know, and those arethe ones that get a lot of
(34:43):
attention.
So well, you went and said it.So now we
talk about LinkedIn. Oh, no. Oh.
So again, listeners. You know, Icame from New York originally
most my careers in New York andI moved to Nashville. almost
four years ago now. And it'sinteresting, like I find that in
(35:04):
Nashville businesses, morebusinesses focus on Facebook and
want to engage on Facebookversus LinkedIn. And I don't get
it. Like, I'll be out at anetworking event. And we'll,
I'll connect with somebody. Andthat same day, they're trying to
connect with me on Facebook. I'mlike, Facebook is like my
personal world, right? It'swhere my kids are, it's where,
(35:27):
you know, I go to their games,and that's a little stocky. If I
don't know you, well, I probablyam not letting you into my
Facebook world. I want you in myLinkedIn world, because it's
professional, I separateprofessional and personal. Now,
yes, I could go and set up aprofessional page on Facebook
and a personal page andprivatize some of my secret
(35:50):
political and religious rantsthat none of you ever get to
see, or hear and all that kindof stuff. But I I'm wondering
why that is? Is it just that themarket hasn't caught up to other
parts of the world? That becauseLinkedIn is where business
professionals engage andconnect, not facing? So what are
(36:10):
you think about that? Because Iscratched my head every day?
Yeah. Actually, I completelyagree with you. I think that a
lot of people just haven'treally caught up. You know?
What do you think it's that?Okay,
I do I do, too. You know, onething I don't like about
LinkedIn is the InMail.
I despise the end mail. Yeah,most people use it as spam.
(36:33):
It is so much spam. So I mean,some people could just, they
could try LinkedIn, you know,and go, Okay, I'm gonna go on
here. I'm gonna make someconnections or whatever. And all
they're getting is spam, spam,spam, spam, spam in their inbox.
Right, which comes from themajority of these LinkedIn
experts. Yeah. That people payway too much money for and get
(36:54):
zero results.
Yes. I was never one of those.
We move on. Yeah. So no, yeah, Iagree. I think people just, you
know, they automatically thinkFacebook, Facebook, Facebook.
But that's also you know,there's a lot of businesses that
utilize Facebook, so much yourbusiness is being tagged in
(37:16):
Facebook versus being tagged inLinkedIn, Facebook is where
community typically is. So Ithink that's just why people
automatically go to that,
yeah, we may have to double backand do another episode and just
do a whole thing on LinkedIn.And almost like a little mini
training session, and talk abouthow you can do it organically
how you can do the paid versionhiking, use the professional
version, just just talk aboutLinkedIn, for marketing for I'm
(37:40):
sorry for business professionalsto use it as a tool, because I'm
sure there's other markets aswell, that I haven't beat up
yet. And also not using LinkedInvery effectively. And no, I
don't make money. LinkedIndoesn't pay me to say this. And
I just think it's a really greattool and an alternative instead
of using Facebook and Instagramall the time. If you are a
(38:01):
business. Yeah, you know,something we didn't touch on was
when it comes to like reputationmanagement and PR and things
like that. So there's times thatwe've both seen, clients get
attacked, and social media. Youknow, the Karen's of the world,
the one percenters that nomatter what the client does,
(38:24):
they could be standing on theirhead naked, it doesn't make a
difference, they cannot pleasethe person talk out tactics, I
know mine, talk out your tacticsof what you would do to help
that client and that situation.
Yeah, well, there's somethingthat's really beautiful about
(38:44):
Facebook is, you know, I haveencountered, you know, the
Karen's that are commenting andsaying negative things that you
don't normally typically wantother people to see. First of
all, you can always take thoseas an opportunity, depending
upon the severity of the commentand the Karen. Okay, you can
always take that opportunityjust like with like a Google
(39:05):
review or whatever, ofresponding in a very
professional way of being ableto being able to resolve the
issue so that other people cansee that that you're for the the
customer or the client, you'renot, you know, against them. But
then of course there are sometimes there's some situations
where there's spam from somebodyand things like that, that you
(39:28):
just want to you don't want thewhole world to see but what do
you do? Do you delete theircomment? Like do you you know,
and then make them more mad andmake them come after you while
you're working? You know? So forFacebook, usually what I'll do
it especially if it's a commentand Facebook that I've
encountered is you can actuallyhide a comment as a business
profile. So when you hide acomment, you are allowing that
(39:53):
person that left that comment tostill see it. They can still see
that their comments there. Youdid not delete it, but you're
hiding it. For the rest of youraudience, you're hiding it from
the rest of the people that canactually see that post and that
comment so that you don't haveto, you know, ruffle anybody's
feathers. That's typicallysomething that I suggest for,
(40:16):
you know, somebody who might bespamming repetitively. And you
can also block them from yourpage, if you want to go that
far.
Screaming Yes, typically, I justhide, so
yeah, we we
generally,
generally want want the clientto acknowledge the conversation
(40:41):
and offer to have a more indepth conversation with them
offline, right, discuss whattheir grievance is. The idea is
get it off of social media,first of all, show your
followers that you are willingto deal with it, and have a
(41:01):
deeper conversation. And ifthere's a really a problem, help
them solve the problem. Now youhave to be the company that
actually does try to standbehind your work and solve the
problem you have. This is theonly way this will work. If
you're doing it just as ashameless tactic, it will fail
abysmally, don't don't do it.But the idea is that if the
Karen of the world posts again,and just wants to be combative
(41:25):
with you, it you can dismissthem and your followers in
general, will dismiss that kindof a person, they will. And then
it gets to a point that you candelete them after a certain
amount of time. It's like great,you're gone. I'm done with you.
Same Same kind of thing is whatwe would do and other platforms
and even in Google My Business,you know, have reviews, I think
(41:48):
we do a really good jobprotecting our clients from
stuff like that, even how wecombine our efforts together.
Okay, so my last question of theday
is more of a forecast, like ifyou had your crystal ball out,
where you see social media goingfrom here.
Um, I think that I see, I thinkI kind of touched on it earlier,
(42:12):
like this whole artificialintelligence, I kind of see it
going in that direction. As faras we're probably going to see,
like, don't want to say it'sfake, or even a word, we're
gonna see even like more fakecontent and bigger content,
(42:33):
we're gonna see more fakecontent. And my in my opinion, I
feel like people are just goingto be trying to utilize that and
compete with each other. Andwe're gonna see a lot of the
same things over and over andover again. Yeah. So,
you know, so
to me, that doesn't
touch on what you're thinking atall. I
(42:57):
honestly, I don't see itsfuture. Normally. So been in the
industry so long, I can tellwhat's going to happen next. In
general, most media, you know,everybody was nervous when web
first came along.
Don't say it, Lord, just don't.
When TV radio print, people werefreaking out saying oh, my gosh,
(43:19):
the world's coming to an end orthe sky is falling or whatever,
they got scared. It's just goingto evolve. And it did. And it
just evolved. And none of thatwent away. And even now,
digital, exclusive digitalmarketers, oh, traditional media
is dead. It is not dead. It'schanging. It'll evolve to be
digital. I mean, broadcasttelevision will not go away
(43:39):
until the NFL decides to notbroadcast on television. Right?
Period. Yeah. And until then wehave broadcast, you know, and it
will happen. But when ithappens, we're still streaming.
What is the difference? Youstill watching television? We're
still advertising to you. Soit's the same thing. It just
evolves. When it comes to socialmedia? I don't, you're right, I
(44:01):
probably will be AI. But to me,that's not a step forward.
Right? It's like It's like thatlateral step and maybe a step
backwards. And maybe it'll bethe beginning of the death of
social, who knows. I know, wehave to use it as a platform. I
know it's a tool in the arsenalfor every client that we serve,
currently to different scales.Of course, if you're listening,
(44:25):
you have to use social media, Iwould I would recommend it if
you need is a cost effective wayto have exposure and build
engagement relationship, yada,yada, yada, yada. And there's
other things you can do in thereas well. But what you said just
reinforces what I think is Idon't see its future
(44:45):
effectively. I don't see newcompetition coming to combat
what's out there, which isusually a sign of things like
that. Usually there's somethingnew and exciting, right. I'm
kind of hoping that it's not theexact existing platforms that
just keep evolving, I want tosee a new platform come with new
(45:07):
bells and whistles, and maybe abetter way for us to interact
with one another.
But I don't know how, as I wasjust gonna say, How's that
going?
There's people with money thatare in charge, so I just don't
see it happening a lot, youknow, so, but, you know, on a,
on a positive note, though, liketalking about how how, you know,
(45:31):
we're kind of going into the wayof artificial intelligence, and
people are gonna think, Oh, it'sjust gonna be an easier way to
create content and posts andblah, blah, blah, and there's
all this fakeness and we'retalking about the fakeness that
already exists, and socialmedia, but that's such a good
opportunity for those who arereal, because people want to
see, real, so bad, you know, so,I would just encourage that for
(45:56):
business owners. You know, don'tlet us be Debbie downers, it's
not like, social media isn'tlike down the tubes, like, you
can be the one in yourcommunity, you know, especially
I guess, for more smallbusinesses, you know, you can be
the ones in your community thatare active, you know, partaking
in, you know, the Chamber ofCommerce and community
(46:17):
activities, where you're taggedin Facebook. And they're just
real pictures of real companiesdoing real things, you know, so
be the consumer for a second. Sohere we are. No, these are two
marketers that we've been doingthis for some time, our
perspective on this of where itis, now, we're telling you to be
(46:38):
real and be authentic. So we'resaying it has to be some truth
to it. So look at it from thatperspective, and then just put
yourself in the consumers cheer.Do you want to be sold to
anymore? Do you want fake, youdon't, you are looking for the
things that we're talking about.But yet, you may not be doing
those things yourself when youmarket yourself. So look at it,
(47:02):
you know, outside in if you can,if you have the ability or hire
a professional to help you. Buthopefully they're guiding you in
the right direction. If you tryit, just try it as an A B test.
A B tests and marketing arecommon, you know, do something
with bells, whistles, fake andthen do something that's real,
and see the difference and watchthe engagement. And if we're
(47:24):
wrong, please jump on. And tellus you know, we if you go to the
link, you can see there's waysto connect with with me in the
marketing perspective. It willnot be a shameless sales pitch
to tell you about my firm. Ifyou notice, I didn't even give
you the name of our marketingfirm in this conversation that
is not with marketingperspective is about it is about
(47:45):
educating you the listener andengaging you and hopefully some
day, we have a conversation andyou can laugh because Laura and
I were a little bit crazy todayon just a little bit offline, it
gets a lot crazier. So we reallygood. So I know it's early. I've
already had two cups of coffee.So maybe we do another version
of the episode and let them seethe deeper rug. But that might
(48:08):
be for another time.
Laura, any closing thoughts?
No, I think I think just to beencouraging people to be real. I
think that was it. Yeah,
I liked it. You kind of nailedit. I wanted to drop the mic
right there. But you know me. Ilike to go on and on and on.
Alright, people. Thank you verymuch for listening today. I hope
(48:30):
you get excited about our secondseason, adding video not sure
what it's going to do for us butyou tell us what you liked what
you don't wait. We got to seelower sign in face, which was
awesome. Thank you forlistening. Don't forget to
download the episodes. It is anawesome way to say you love us.
Laura, thank you very much foryour time today. I appreciate
(48:50):
it. I will see you very verysoon. Yes, thanks for having me.
Alright, y'all have a great day.
Hey, everyone. Welcome to Season Two of the marketing
perspective. This is JamesDanella. And we have added some
bells and whistles this season.We've also added video into what
we're doing. So I'm veryexcited. Today, our topic is
going to be social media, thestate of social media. What is
(00:27):
what's it like today versus whatit was, like 10 years ago?
Personally, I find social mediato be a little bit fake. Am I
alone here? People putting theirbest foot forward, some lying
about who they are. It's toomuch fake following fake and it
drives me nuts. And the worstpart is sometimes people eat it
up. I don't get it. Where are weheaded? As a people as a
(00:52):
society. We, at our firm, we tryto educate businesses, to be
authentic, to do things in a waythat are real because as a
consumer, we prefer realstatistics approving this they
don't want over produced overHollywood commercials and things
like that. We want real we wantpeople to talk to us, not at us.
(01:15):
So if that's the truth, why arewe being fake on social media?
That makes no sense to me. Thedysfunction that I see in social
media is that it's attractingpeople that need constant
affirmation need, like reallyneed constant affirmation and
approval as they become slavesto their phones and the social
(01:38):
platforms. I don't believe it'swhat they were intended for to
you. What's different from this,then what's traditional boob
tube 40 years ago, we are ifyou're old enough to remember
sitting in front of that TV.It's just an escape. And I don't
believe that's what social mediawas intended for. I don't
believe that Zuckerberg and allthe greats came out and built
(02:00):
this platform for us all to bezombies 20 years later. And
honestly, I don't care what youhad for breakfast. I don't care
what you're wearing today. Stopposting that stuff. It means
nothing to my life. I want realI want genuine. I also don't
care about your politics or yourreligion. Stop. I am looking to
(02:24):
connect. As a consumer, I wantto understand who you really
are. I want to be a part of yourlife. If we're following each
other or engaged to each other.I want to see real, build
virtual relationships. To bereal. Stop being fake. Alright,
if that's just me. I also don'tfind it effective for you to
(02:48):
state how awesome you are. Oh mygosh, for as a marketing
professional for a really longtime. We as a general rule, it's
better when others say positivethings about you versus you
saying them, just saying. Sonow, can social media still be
(03:09):
an effective marketing tool? Itcan, when it's used correctly.
I'm going to bring out our veryspecial guest today, Laura
Haussler Hi, Laura at timesworks with Media Vision, and she
does a lot of our social and ourSEO. She is a rock star. She
also has her own independentcompany called you flourish
(03:31):
digital. Laura, if you want toexpand on that, please feel free
to go ahead and tell everybody alittle bit about yourself. I
actually
met James and his family a fewyears ago, and I'm just really
honored to be able to work withMedia Vision, advertising, and
get so as James mentioned, I dohave my own my own little
(03:54):
boutique agency. It's just alittle one that focuses on SEO,
but I, I work, all digitalsocial media and SEO for Media
Vision. And I don't know, I havefive kids and five animals. And
I don't know what else I'msupposed to say about myself. My
(04:15):
life is just family, family andwork and coffee. So that is that
is that. That's all I got
for you plans ahead. I know thatbig plans coming soon. Yes. Very
excited.
All right, Laura. Let's dig in.
We're gonna have a lot of funtoday because we know each other
and we're both a little crazy.And we're listening to the
(04:37):
intro. I know you were Yes. Sotell me what's your take on all
that? Well, I just said.
Well, you know, actually, Iagree a lot with what you said.
I don't think that you're reallyfar off. And I don't think that
a lot of people will disagreewith you as far as the view of
(04:57):
social media is concernedbecause I Um, there is a lot of,
you know, social media has beeninundated with, like
influencers. And I like to saylike for, you know, when I'm
thinking about my kids, it's alot of comparison, you know, so
there's a lot of this fakereality that's out there. And
it's really disturbing. So,yeah, I mean, I completely
(05:21):
agree. So it's like, how do weapproach social media, from a
business perspective, where wecan actually reach, you know,
customers and clients, and wecan actually be real people. But
actually, I think that thatcould be an opportunity more
than a challenge. So that's kindof where I,
I totally agree. Now, if we doit, if just you and I partner
(05:47):
and we take the opportunity todo that, that's one step. But we
can't do it alone. A lot ofpeople have to take that same
initiative. And I also thinksocial platforms would benefit
greatly by more real and moreauthentic than all this fake, I
mean, these influences or evenwant to be influencers. I mean,
let's face it, most of them arewannabe influencers, you know,
(06:10):
in general, and they'restriving, oh, I've got like,
500,000 followers, that'sawesome. You know, and none of
them care about what you havefor breakfast. Right? And if
they do, what's wrong with theirlife, I was just gonna say, if
you're listening, and you feel alittle bit offended, by me
saying something like that, I'mreally sorry. But really,
there's so much more to yourlife than watching somebody else
(06:31):
get dressed in the morning.
I don't get Wait, let me havesome coffee.
Well, I was just gonna say, Imean, some of them do, like,
some people really do love toknow what outlook is, I have my
coffee, too. They, they love toknow what other people are
eating and drinking and howthey're exercising. But that's
because they've created this.This, you know, fake reality of
(06:54):
who they are. And the personwatching sometimes it's just
like, Oh, I just want to be abetter me or a different me.
Right, you know, so I think thatthat's why they do it. But
I totally want to do like theselittle short video clips. Like
what happens when they're oncamera versus what happens when
they're off camera and do apriority, it would be
hysterical, there's a I would itwould go viral in
(07:18):
your goals, right and goals.There's actually a woman and I
can't remember her name, butshe'll post two pictures of
herself. Sometimes she'll post,the pre make a picture and the
post make a picture. And she'slike, just a reminder, this was
me an hour ago. And this is thereal me, This isn't me for you,
on the internet, you know, onsocial media. And so I'm like, I
(07:40):
love that.
Because it's real, you know,
not to not to tangent too far,since my kids were born,
especially my girls, I have twogirls and a boy, I tried to
instill in them that they'rebeautiful, just the way they
are. Like, you don't need tochange, you don't need to do all
these things that you see. Inadvertising, you can be yourself
(08:02):
and that is beautiful startsfrom inside, and it works this
way out. And then of course, youknow, my oldest actually follow
that tactic. She's, it'sawesome. What she's doing, my
youngest is starting to slideinto Oh, I have to put makeup on
I have to do this, I have aSikh, you don't have to. And
she's not listening because ofthe circle of influence she has
around her. So that's, you know,bringing it back home. Social
(08:24):
media is a circle of influence,whoever you follow, and wherever
people that you're connectedwith are the ones that are
influencing, you know, I wouldbe cautious about that. And look
at your children, look at whatthey're looking at, you know,
not to preach. And I don't meanto do that. It's just, I as a
(08:45):
marketing professional, I findit is our responsibility to do
things ethically. Andunderstanding that we can affect
change, that we affect behaviorin consumers. And it's a big
responsibility. And I find a lotof people don't take it very
seriously. So anyway, all right.So Fox out the window. Let's get
(09:08):
back.
So Laura,
I find it really interestingthat there's been a real major
shift regarding there's no newplatform coming out in social.
And it's been like that forquite a while. And I wonder why.
Because remember the beginning,everybody was going head to head
and they were fighting reallyhard when Facebook came out. And
(09:30):
then, you know, all these otherplatforms aren't Oh, I can do
that. That's not happeninganymore. It's almost like
there's a monopoly in the works.You know, and I don't want to be
the conspiracy theorists here.And there's other platforms.
There's other things that peopleuse on a smaller basis. You
know, there are but the topthree, one company owns two of
(09:51):
them. Right? Right. So not to ifwe get cut off Facebook has more
power than we Thanks. So I getnervous about that. Because I
think consumers need and deserveversatility and to be able to
make different choices. When itcomes to advertising dollars, we
(10:13):
look at that we don't likebuying into monopolies. We're
very careful about it. Becausethere are some companies that
have more strength than others,obviously. So what do you think
about that?
Um, yeah, I mean, it's kind ofthe same concept. As, you know,
Google, all these other searchengines are trying to compete,
(10:34):
and there's just no competition.And I just feel like it's the
same. It's the same withFacebook and Instagram. They're
both owned by Mehta. And thenwe've got, we've got LinkedIn.
And you know, tick tock is a bigone. Yeah, tick tock, the big
one. So yeah, I don't I can'timagine what else could come
(10:59):
out. That would add any more ifyou want to say value. I'm
trying to be positive here. Butif you want to say value, I
really don't know what what elsecould come out. Because I know
that made it has come out with awhile ago, like virtual meetings
like virtual reality meetings.So like, we arcades, we have a,
(11:23):
what does that call it like anOculus? headset? The headset,
you know, and I'm actually kindof interested, I kind of want to
do the virtual reality meetingwith other people just to see
what it's like. But I mean,other than that, the purpose of
social media was to connectpeople. So what else can we do
to connect it? Aside from like,hologram? You know, I don't
know. I, I've got no clue. I
(11:46):
just think there's variations.I'm surprised that nobody came
out on Sunday night. Usually, Imean, if you follow trends over
the years, like history repeatsitself, there's always the next
competitor, and there hasn'tbeen a competitor in some time.
Right? So I guess where I'mgoing is I'm wondering, where
will social be social media bein five years? or 10 years?
(12:08):
Like, will it fade out? Will itturn into something different?
Or?
Worse, you know, there may be abig one.
I mean, now that we have, youknow, artificial intelligence is
like the hot topic now. I knowthat social media is going to
change, the whole landscape isgoing to change, but probably I
(12:31):
feel like for the worse than forthe better. It's already had
its, you know, downhill.Snowball have negative effects
of social media in some senses,so but I can see it changing
with artificial intelligence.How exactly do I see it
(12:51):
changing? Well, I'm, you know, Iguess we can dive more into that
later. But when it comes to, youknow, we've got, you know, like
bots, and we've got fakeaccounts, and we've got, you
know, people who arerepresenting themselves as being
real and they're not. I just seeit that I see that expanding in
(13:12):
the future. And so
what's the
the movie trilogy?
It's futuristic, I totallyblanking out of the name Mike.
My girls love it. No, no, it's anewer. And she the female lead
the hero. She's an archer, andshe has to
(13:35):
Hunger Games. Hunger Games,right.
That's what social media remindsme of. In front of the camera.
It's like what is the woman whowas like her wardrobe person and
in front of the camera, she'sthis glamorous thing. And behind
camera, she's a hot mess. And
it's all fake.
It's all not real.
We're not far away.
(13:56):
We're going.
Where I don't want to be going.It's kind of my point. I want to
You said tick tock before wetouched on it. And I don't want
the our episode to get awaywithout mentioning this. I'm
going to forecast something.
So I'll have it officially onrecord.
I've been saying it for a fewmonths. People think I'm crazy.
I believe tick tock is going toleave us sooner than later. My
(14:19):
reason is, well, we all knowwhat's going on that it's
actually China has information.They were able to pull
information and data outside andby using Tiktok. So everybody's
ignoring it because peoplearen't stopping tick tock. I
believe the reason because we'reall selfish. People are making
money on it. People are using itto their own edification,
whatever it is. They're just notstopping it. But they will soon.
(14:44):
With all that stuff going on inthe world escalating and I'm not
being political and don't getmad. I think tick tock is going
to be a thing of the past kindof like what my MySpace did to
us. Over time, that is myforecast. If I'm wrong I'll be
wrong, but I can't imagine it.Getting through this mess that's
(15:04):
about to happen. What do youthink? Yeah,
I completely agree. I mean, Idon't know, though. Because
there are so many people thatlove tick tock, there's so many
people, like you said, just likeselfishly just sit there. And I
will admit to you. In front ofall these people, that I have
had those moments that Iactually took tick tock off my
(15:26):
phone, but I scrolled tick tockfor maybe I gonna say two hours,
I couldn't sleep in the middleof the night, and I just kept
scrolling. And you know, whenyou scroll, tick tock, actually,
there's an ad that pops up andit says, hey, you've been on
here for a long time. Have youthought about closing me up?
Wow, they actually have that.And I'm like, Yeah, I know. And
then I just kept scrolling. Youknow, and so that's part of the
(15:49):
reason why I took it off myphone. But But I mean, I think a
lot of people just try to escapereality, you know, they're
having can't sleep having a hardday or whatever. And all they
want to do is laugh, you know,so I mean, my tic TOCs, just
full of comedy, animals, youknow, just cheesy, stupid stuff
that makes me smile. But at somepoint. I don't know why it's
(16:12):
hard for people to let go. It'scoming. Yeah. Yeah.
Excuse me. Okay. So we need tomove on. We can go a lot deeper
on that topic. But I'm going towalk away from it. So let's,
Lord, knowing what I know aboutyou. I want you to give our
(16:35):
listeners some basic tips onjust one on one kind of stuff
and things that they can do tomanage their platforms, ways
that they can build engagementand improve their following just
simple tips.
Sure, sure. Yeah. So for.
Yeah, as far with what we weretalking about, just previously,
(16:56):
you know, people want to seereal, you know, people want to
see, you know, if you own abusiness, one of my biggest
tips, is to just be real. Showyour value, show how you're set
apart from everybody else, whypeople would want to choose you,
you know, so, I mean, when itcomes to just, this is just kind
(17:16):
of a top level thing. But whenit comes to like a marketing
agency, for example, you know,there are a lot of marketing
agencies out there, that aresome that do really well, um,
bring great results, and somethat don't, but even the ones
that bring great results, youknow, we all bring something to
the table, we all, we all canattract specific people that
we're going to want to work withthat are going to enjoy working
with us, you know, so that goeswith any business, you know, so.
(17:41):
So first of all, so I think oneof the easiest things to do is
to utilize, you know, sometimesI hate to say this, but
utilizing, you know, Facebookand Instagram, Mehta has been
making a lot of changes withinthe program, where you have
Facebook business suite. And soI don't know if a lot of people
have actually used that. ButFacebook business suite is where
(18:03):
you can manage your Facebook andyour Instagram at the same time.
You can look at comments, youcan look at news feeds, you can
comment like on other peoplethat you're following other
companies that you're followingas your business. And so that's
a great way to utilize a toolthat most people are on most
(18:24):
times the day. So you know, it'sfunny, because there used to be,
okay, we're going to look at theanalytics, of social and we're
going to look at, alright, youknow, most people are going to
be online at six o'clock in themorning on a Tuesday, you know,
and it was really easy to definewhat time your audience was on
Facebook or Instagram? Well,now, it's, it's a little hard to
(18:47):
tell, because people are onthere, constantly, constantly,
so. But the benefit of that isthat you know that they're on
there, right? So, so usingFacebook, facebook business
suite, to be able to post yourcontent regularly, regularly,
consistently, you can scheduleit out, they actually have this
(19:09):
really cool tool if you youknow, if you have these specific
regular hashtags that you use,it will actually store the
hashtags in there for you foryou to easily go back and, and
look quickly you can you cansearch hashtags, and the the
amount of posts per hashtag, youknow, when it comes to posting,
(19:31):
you want to make sure thatyou're using, you know, there
might be hashtags that only has,you know, maybe 200,000 posts,
right? Then there's anotherhashtag that has 2 million you
want to do like a general youwant to use a general mix of
hashtags for discoverabilitypurposes. Okay, so, so it has
(19:51):
all those great tools in it.
And when I see you laughing, I'mlaughing because there's times I
see people posting at Um,they've got like 2530 hashtags.
And hashtags are longer than thecomment that they're saying.
Yeah, you know,
I made that many 35.
(20:12):
I was like, stop.
No, no, yeah, stop, we, aspeople stop, you don't need that
many I want to say I feel likethey're always changing. It used
to be that you needed to max itout 30 hashtags. Now, they're
saying anywhere between likeseven and 12, at the most, like,
Don't do too many. And make sureI mean, hashtags or keywords,
(20:33):
you know, it's search.
I'm just saying, that's thehardest part about all.
Any of the marketing tools thatwe use anything, even not even
social media, it, they allevolve? Yes, in today's since a
lot of these are digital assets,even television and radio,
there's, there's programmaticaudio, and there's over the top,
(20:56):
which is streaming video, it'stheir digital. So all these
products that we have evolved soquickly, that if you do the same
thing again and again, like onautopilot, which a lot, a lot of
companies do, a lot of thesemarketing companies, they just
set it and forget it. And ifthat's what happens, your
(21:17):
marketing is going to fail. Overtime, if you're not, if you're
not staying totally current withwhat's going on, you'll be
putting 3040 hashtags in a fiveword
out of desperation. And thebread and butter. Hashtags are
not the bread and butter. It'sjust a little ingredient in the
whole recipe, you know, so,yeah, so talking about, you
(21:39):
know, even like engagement andthings like that, you can't just
set it and forget it. You can'tjust like schedule it out,
because that's one of my bigthings is like, Okay, well, you
know, if you're gonna go aheadand create social media, you're
gonna create it for you know,you can create social media for
a month, in just an hour. If youhave all your assets and
everything that you need you canI, there's different ways you
(22:02):
can cut it down, you can, youknow, you're batching your time,
you're in the mood, you're inthe flow, and you're going. But
if you're just going to createyour images and your captions,
and get your hashtags, and thenyou schedule it out for the
month, and then you neverrevisit it. What's the point?
Facebook sounds stupid, theyknow, they know what you're
(22:22):
doing, they know exactly whatyou're doing. Because when
you're posting, you're notengaging with other people. So I
was just gonna say, that's onebig thing that people can do is
make sure make sure that you'rechecking in to your page or your
account every day. Make surethat you're checking in make
sure that you're going throughthe newsfeed of the people that
your business are you follow,and you're commenting, and
you're being genuine, the onlyway that people are going to be
(22:44):
engaging with you. And the waythat you are going to have more
impressions on differentaccounts is that you are the one
acting on other accounts,Facebook, Instagram, LinkedIn,
they all know, they all know, ifyou're just, you know, looking
for attention. You're justlooking for sales, versus
actually having relationships.And that's, that's the one thing
(23:06):
that I think maybe this is wheresocial media came from, was to
have relationships. Yeah. So youknow, it's
these, it's about buildingrelationship. It always has
been. It is that's what the toolis meant for. We try to you
know, when the recession, thegreat recession happened, even
(23:28):
national brands tried to usesocial media as a replacement
for direct response advertising.It failed abysmally. I mean,
maybe a year they try it andsay, Oh, my gosh, we have to go
back to a little bit of whatwe're doing, because everybody
was trying to save money. That'snot the answer. There's other
ways to do that. So you saidsomething a few minutes ago, I
(23:50):
want to segue us to a question.It's probably a softball. I kind
of know your answer. But how doyou feel about automation, bots
and stuff like that? Hate it.
Yeah, hated it. Yeah, I mean,that there, I know that there
are some situations, somecircumstances where automation
(24:11):
is obvious. I'm not antiautomation, very much about
those
aspects of it. That's formultiple touches and sales, that
it can be effective for greed,right?
Do you have you have a setsystem, it can help save you
time, but again, it can alsoallow you to let your
opportunities just pass you by.Right You know, so yeah. And
(24:33):
every single day I get hit up.As a business owner, I get hit
up with multiple salespeopletrying to hit me and it's mostly
automation and I kind of giggleI save some of them, the ones
that are really bad. I savedthem in our wall of shame.
Because they're not reallyspeaking to me. It's just
general outreach, and then theycontradict what they said the
previous time. Oh, wow. This isjust bad bots
(24:57):
that well, not to mention I hadthe bot that's that came from
James Danella I don't know ifyou remember that. Laura. Laura,
I need this assignment done nowplease send me your phone
number. I'm like, Wait, this isnot James and I look in it's
like, crystal that I'm abot.com. You know what's right?
Like, oh my gosh, like, yeah,
(25:18):
spammers do that all the time?Yes. Yeah. It's really sad. And
some people fall for it. Yes.Yeah. So I'm not a fan. And
because if you're listening, thereason we're not a fan, if
you're, if you're connecting thedots is because it doesn't build
relationship in any way, shape,or form. And part of what
marketing does is buildrelationship with your consumer,
(25:40):
it makes an emotional connectionto the brand. That's the point.
Oh, there's no such thing asbrand loyalty anymore. James?
Yes, there is when it's donewell, when it's done poorly,
you're right. And then there'sthat little soapbox there is
that today's Dollar versus thattomorrow's dollar, if you all
you're doing is lead gen, andyou're bringing in business
today, and you think you'redoing great, and you're
(26:01):
constantly growing today, thatis awesome. But the company and
the brand will not build itwon't. Five years from now,
you'll still be chasing thosesame dollars every single day.
And maybe that's all you needfor your business. You don't
want anything more, you don'twant to see it grow, you don't
want to sell it someday for moremoney than you put into it when
(26:22):
you started, then that's fine.That's your choice. But the
companies that really want tosee growth, you need to build
relationships your consumerneeds to buy into your brand
specifically. And if you can'tdo that, oh, James, but wait on
a that only works on a nationallevel with millions and millions
of dollars. And I'm going totell you that that is not true.
(26:42):
That Laura and I and our teamand we use those tactics every
single day for clients we serveto build those brands to be
successful and to grow. Do youhave a PA that wants to step
into the frame? Totally fine.Don't worry about it. It's us
and it's part of life. Soalright, let's go on. We know
(27:07):
how we feel about automation. Iwon't park there. Let's talk
about various types of posts andreels and can just can you just
shed some light? And explain?Because I'll tell you the truth.
If if I wasn't in our industry,I would not be paying attention
because as all the socialplatforms would just get me
(27:27):
upset. Right? Not real and veryreal. Yeah, yeah.
So yeah, tons of different typesof posts. So I think what
everybody knows, video, video,video, video, video. So reels
are very popular type of poststhat people like to use, but
it's important to do itproperly. So we've got we've got
(27:47):
videos, with videos versusreels, those are actually two
completely different things. Youso reels, for example, so well.
Maybe I should maybe I shouldrephrase that. Because now what
used to be able to happen is weused to be able to post any
video period, especially a videothat was like, Well, I guess
(28:11):
maybe I'm answering my ownrebuttal
so real is a video like onFacebook and Instagram. That's,
that's, that's short. And Ithink it needs to be like, Oh,
they chickenshit either it's twominutes or less, or 90 seconds
or less. Yeah. I think it's 90seconds. Yeah. But they do they
(28:36):
keep increasing it. So that'swhy I always question myself.
But, um, yeah, so that's a real,and that's typically filmed like
portrait size, portrait versus,you know, landscape, horizontal,
versus a video that could go on,you know, like for an hour, you
know, 45 minutes, you could posteither way, but the shorter the
(28:57):
better. So, you know, reelsreally are the way to go. If
you're trying to catchsomebody's attention. Nobody's
gonna watch anything reallylonger than, you know. You gotta
grab a motion, like three tofive seconds for one, you know,
to keep everything under keepeverything under 30 seconds.
Ideally, like maybe 15 Somethinglike that. That's just my
(29:18):
opinion. So yeah, so we've gotreels. And then we've got
carousels which those still workthose work on me. I think it
just depends on the person youknow, being in marketing. I'm
always wanting to learn so forexample, like on LinkedIn, I'm
flipping through carouselsconstantly, may or may not be
screenshotting you know, like Ilove them I love carousel so
(29:40):
those contain a lot ofinformation those are for
specific types of people. nerdyboy as
a real reals sell me they do Iwill actually make a purchase if
it's a product or service attimes I will lean in on on
Facebook though, like when I seethe ads and sponsorships Don't
get me ever. Not once, I don'tknow, it's probably the format,
(30:04):
or I just see it coming. Yeah,reels feel more organic and more
authentic. Yes, for sure. Yeah.And just a little tip for
people. You don't need to have aHollywood production for you.
And I know some video crews outthere stress when I say this,
but you don't have to spend alot of money. When it comes to
reels and even short video clipsthat go in your social
(30:27):
platforms. It can be organic, Imean, your camera can shoot 4k
Now you can do real simplestuff, and still have it be
engaging. Now the contents up toyou. And that's a whole nother
conversation. But as far as theproduction value, don't go
crazy. Keep it authentic, keepit simple. If you try to overdo
(30:47):
it and do too much light andfake the audio and do all kinds
of things. If you're not aprofessional in in the industry,
you may not do it that well. Youjust hurting yourself. Keep it
real consumer wants real? Justkeep saying. Yep, for sure. But
what about the other type, Iknow that you and I have been
(31:08):
cohorts, in some campaigns, thatwe've used video in other types
of posts, other than reels thathave been very successful,
simple, less than two minutetips, ideas, somebody's talking
to camera, somebody do anexplanation of, you know, a
project, you know, in variousindustries, and we saw it engage
and skyrocket. I mean, hundredsand hundreds of people were
(31:31):
looking at this, and then thecompany would benefit they
started to take off. And we werescratching our heads going, I
can't believe that worked. Yeah,it speaks to what we're talking
about. They were real. They weresimple.
Exactly. And that was one, I wasjust gonna say that's what
(31:51):
people are looking for. So nowthere's the opportunity for so
much more video versus like astatic posts. Static posts are
not out the window. I mean,static posts, for sure. Whether
it's like a photo of somethinggoing on, at the business behind
the scenes, you know, photos aregreat, you know, I mean,
personally, I enjoy like quotesand things like that those are
(32:11):
great as well, but because Idon't know, maybe because we're
creatures of habit, and we'reconstantly wanting instant
gratification with a video, youknow, like an explainer video or
like some kind of like surprisesor something that's going to
make us laugh or inspire us ormake us cry, something that's
going to like really touch us. Avideo is going to do that more
(32:31):
than, you know, a static post.So
video is definitely the way togo.
What about just plain text?
How do you feel about thattoday?
You know what I've seen a lot.It's funny, because I've seen a
lot of case studies just onplain text. And it scares me the
(32:54):
case studies it works.
But it does scare me.
So, listeners, you've probablyheard me talk about this before
that marketing is a little bitof art, a little bit of math.
And it's also a little bit ofscience, behavioral science. So
back in back in my day. When youlook at let's use newsprint, for
(33:18):
example. So newsprint was alwaysblack and white. And then
eventually they allowed color.Yes, I go back to plain black
and white, printmaking. Noproblem with that. No, you just
kidding. So in color as cameout, ooh, they're different. And
they pop because everything elsewas black and white. Of course,
everybody got on the bandwagon,and then everything was color.
(33:39):
So then, it was kind of funny,we started going back to
blocking like that. Because wewant it to be different. Right?
So in my opinion, that's what Ithink is happening in social
posts today. I think everybody'sdoing video everybody has to
have a photo has to have imagehas to have graphics. What if
you just did a simple post?Yeah, try it. Don't Don't do it
(34:00):
exclusively. Do a variety ofthings. And then take a look at
your data and see which postsare really doing it for you.
Maybe you're following wantssimple. You know, you've got to
test it. Don't again, don't setit and forget it. Don't just
assume you have to do reels allthe time, or things would photos
all the time, because that'swhat everybody's doing. And
(34:21):
that's when everybody says youhave to do that is not true.
Yeah. Well, and I think it alsojust depends on your industry.
Like, again, I'm on LinkedIn alot. And what do I see? It's
just, you know, one sentence ortwo, maybe no photo, no video,
no link, you know, and those arethe ones that get a lot of
(34:43):
attention.
So well, you went and said it.So now we
talk about LinkedIn. Oh, no. Oh.
So again, listeners. You know, Icame from New York originally
most my careers in New York andI moved to Nashville. almost
four years ago now. And it'sinteresting, like I find that in
(35:04):
Nashville businesses, morebusinesses focus on Facebook and
want to engage on Facebookversus LinkedIn. And I don't get
it. Like, I'll be out at anetworking event. And we'll,
I'll connect with somebody. Andthat same day, they're trying to
connect with me on Facebook. I'mlike, Facebook is like my
personal world, right? It'swhere my kids are, it's where,
(35:27):
you know, I go to their games,and that's a little stocky. If I
don't know you, well, I probablyam not letting you into my
Facebook world. I want you in myLinkedIn world, because it's
professional, I separateprofessional and personal. Now,
yes, I could go and set up aprofessional page on Facebook
and a personal page andprivatize some of my secret
(35:50):
political and religious rantsthat none of you ever get to
see, or hear and all that kindof stuff. But I I'm wondering
why that is? Is it just that themarket hasn't caught up to other
parts of the world? That becauseLinkedIn is where business
professionals engage andconnect, not facing? So what are
(36:10):
you think about that? Because Iscratched my head every day?
Yeah. Actually, I completelyagree with you. I think that a
lot of people just haven'treally caught up. You know?
What do you think it's that?Okay,
I do I do, too. You know, onething I don't like about
LinkedIn is the InMail.
I despise the end mail. Yeah,most people use it as spam.
(36:33):
It is so much spam. So I mean,some people could just, they
could try LinkedIn, you know,and go, Okay, I'm gonna go on
here. I'm gonna make someconnections or whatever. And all
they're getting is spam, spam,spam, spam, spam in their inbox.
Right, which comes from themajority of these LinkedIn
experts. Yeah. That people payway too much money for and get
(36:54):
zero results.
Yes. I was never one of those.
We move on. Yeah. So no, yeah, Iagree. I think people just, you
know, they automatically thinkFacebook, Facebook, Facebook.
But that's also you know,there's a lot of businesses that
utilize Facebook, so much yourbusiness is being tagged in
(37:16):
Facebook versus being tagged inLinkedIn, Facebook is where
community typically is. So Ithink that's just why people
automatically go to that,
yeah, we may have to double backand do another episode and just
do a whole thing on LinkedIn.And almost like a little mini
training session, and talk abouthow you can do it organically
how you can do the paid versionhiking, use the professional
version, just just talk aboutLinkedIn, for marketing for I'm
(37:40):
sorry for business professionalsto use it as a tool, because I'm
sure there's other markets aswell, that I haven't beat up
yet. And also not using LinkedInvery effectively. And no, I
don't make money. LinkedIndoesn't pay me to say this. And
I just think it's a really greattool and an alternative instead
of using Facebook and Instagramall the time. If you are a
(38:01):
business. Yeah, you know,something we didn't touch on was
when it comes to like reputationmanagement and PR and things
like that. So there's times thatwe've both seen, clients get
attacked, and social media. Youknow, the Karen's of the world,
the one percenters that nomatter what the client does,
(38:24):
they could be standing on theirhead naked, it doesn't make a
difference, they cannot pleasethe person talk out tactics, I
know mine, talk out your tacticsof what you would do to help
that client and that situation.
Yeah, well, there's somethingthat's really beautiful about
(38:44):
Facebook is, you know, I haveencountered, you know, the
Karen's that are commenting andsaying negative things that you
don't normally typically wantother people to see. First of
all, you can always take thoseas an opportunity, depending
upon the severity of the commentand the Karen. Okay, you can
always take that opportunityjust like with like a Google
(39:05):
review or whatever, ofresponding in a very
professional way of being ableto being able to resolve the
issue so that other people cansee that that you're for the the
customer or the client, you'renot, you know, against them. But
then of course there are sometimes there's some situations
where there's spam from somebodyand things like that, that you
(39:28):
just want to you don't want thewhole world to see but what do
you do? Do you delete theircomment? Like do you you know,
and then make them more mad andmake them come after you while
you're working? You know? So forFacebook, usually what I'll do
it especially if it's a commentand Facebook that I've
encountered is you can actuallyhide a comment as a business
profile. So when you hide acomment, you are allowing that
(39:53):
person that left that comment tostill see it. They can still see
that their comments there. Youdid not delete it, but you're
hiding it. For the rest of youraudience, you're hiding it from
the rest of the people that canactually see that post and that
comment so that you don't haveto, you know, ruffle anybody's
feathers. That's typicallysomething that I suggest for,
(40:16):
you know, somebody who might bespamming repetitively. And you
can also block them from yourpage, if you want to go that
far.
Screaming Yes, typically, I justhide, so
yeah, we we
generally,
generally want want the clientto acknowledge the conversation
(40:41):
and offer to have a more indepth conversation with them
offline, right, discuss whattheir grievance is. The idea is
get it off of social media,first of all, show your
followers that you are willingto deal with it, and have a
(41:01):
deeper conversation. And ifthere's a really a problem, help
them solve the problem. Now youhave to be the company that
actually does try to standbehind your work and solve the
problem you have. This is theonly way this will work. If
you're doing it just as ashameless tactic, it will fail
abysmally, don't don't do it.But the idea is that if the
Karen of the world posts again,and just wants to be combative
(41:25):
with you, it you can dismissthem and your followers in
general, will dismiss that kindof a person, they will. And then
it gets to a point that you candelete them after a certain
amount of time. It's like great,you're gone. I'm done with you.
Same Same kind of thing is whatwe would do and other platforms
and even in Google My Business,you know, have reviews, I think
(41:48):
we do a really good jobprotecting our clients from
stuff like that, even how wecombine our efforts together.
Okay, so my last question of theday
is more of a forecast, like ifyou had your crystal ball out,
where you see social media goingfrom here.
Um, I think that I see, I thinkI kind of touched on it earlier,
(42:12):
like this whole artificialintelligence, I kind of see it
going in that direction. As faras we're probably going to see,
like, don't want to say it'sfake, or even a word, we're
gonna see even like more fakecontent and bigger content,
(42:33):
we're gonna see more fakecontent. And my in my opinion, I
feel like people are just goingto be trying to utilize that and
compete with each other. Andwe're gonna see a lot of the
same things over and over andover again. Yeah. So,
you know, so
to me, that doesn't
touch on what you're thinking atall. I
(42:57):
honestly, I don't see itsfuture. Normally. So been in the
industry so long, I can tellwhat's going to happen next. In
general, most media, you know,everybody was nervous when web
first came along.
Don't say it, Lord, just don't.
When TV radio print, people werefreaking out saying oh, my gosh,
(43:19):
the world's coming to an end orthe sky is falling or whatever,
they got scared. It's just goingto evolve. And it did. And it
just evolved. And none of thatwent away. And even now,
digital, exclusive digitalmarketers, oh, traditional media
is dead. It is not dead. It'schanging. It'll evolve to be
digital. I mean, broadcasttelevision will not go away
(43:39):
until the NFL decides to notbroadcast on television. Right?
Period. Yeah. And until then wehave broadcast, you know, and it
will happen. But when ithappens, we're still streaming.
What is the difference? Youstill watching television? We're
still advertising to you. Soit's the same thing. It just
evolves. When it comes to socialmedia? I don't, you're right, I
(44:01):
probably will be AI. But to me,that's not a step forward.
Right? It's like It's like thatlateral step and maybe a step
backwards. And maybe it'll bethe beginning of the death of
social, who knows. I know, wehave to use it as a platform. I
know it's a tool in the arsenalfor every client that we serve,
currently to different scales.Of course, if you're listening,
(44:25):
you have to use social media, Iwould I would recommend it if
you need is a cost effective wayto have exposure and build
engagement relationship, yada,yada, yada, yada. And there's
other things you can do in thereas well. But what you said just
reinforces what I think is Idon't see its future
(44:45):
effectively. I don't see newcompetition coming to combat
what's out there, which isusually a sign of things like
that. Usually there's somethingnew and exciting, right. I'm
kind of hoping that it's not theexact existing platforms that
just keep evolving, I want tosee a new platform come with new
(45:07):
bells and whistles, and maybe abetter way for us to interact
with one another.
But I don't know how, as I wasjust gonna say, How's that
going?
There's people with money thatare in charge, so I just don't
see it happening a lot, youknow, so, but, you know, on a,
on a positive note, though, liketalking about how how, you know,
(45:31):
we're kind of going into the wayof artificial intelligence, and
people are gonna think, Oh, it'sjust gonna be an easier way to
create content and posts andblah, blah, blah, and there's
all this fakeness and we'retalking about the fakeness that
already exists, and socialmedia, but that's such a good
opportunity for those who arereal, because people want to
see, real, so bad, you know, so,I would just encourage that for
(45:56):
business owners. You know, don'tlet us be Debbie downers, it's
not like, social media isn'tlike down the tubes, like, you
can be the one in yourcommunity, you know, especially
I guess, for more smallbusinesses, you know, you can be
the ones in your community thatare active, you know, partaking
in, you know, the Chamber ofCommerce and community
(46:17):
activities, where you're taggedin Facebook. And they're just
real pictures of real companiesdoing real things, you know, so
be the consumer for a second. Sohere we are. No, these are two
marketers that we've been doingthis for some time, our
perspective on this of where itis, now, we're telling you to be
(46:38):
real and be authentic. So we'resaying it has to be some truth
to it. So look at it from thatperspective, and then just put
yourself in the consumers cheer.Do you want to be sold to
anymore? Do you want fake, youdon't, you are looking for the
things that we're talking about.But yet, you may not be doing
those things yourself when youmarket yourself. So look at it,
(47:02):
you know, outside in if you can,if you have the ability or hire
a professional to help you. Buthopefully they're guiding you in
the right direction. If you tryit, just try it as an A B test.
A B tests and marketing arecommon, you know, do something
with bells, whistles, fake andthen do something that's real,
and see the difference and watchthe engagement. And if we're
(47:24):
wrong, please jump on. And tellus you know, we if you go to the
link, you can see there's waysto connect with with me in the
marketing perspective. It willnot be a shameless sales pitch
to tell you about my firm. Ifyou notice, I didn't even give
you the name of our marketingfirm in this conversation that
is not with marketingperspective is about it is about
(47:45):
educating you the listener andengaging you and hopefully some
day, we have a conversation andyou can laugh because Laura and
I were a little bit crazy todayon just a little bit offline, it
gets a lot crazier. So we reallygood. So I know it's early. I've
already had two cups of coffee.So maybe we do another version
of the episode and let them seethe deeper rug. But that might
(48:08):
be for another time.
Laura, any closing thoughts?
No, I think I think just to beencouraging people to be real. I
think that was it. Yeah,
I liked it. You kind of nailedit. I wanted to drop the mic
right there. But you know me. Ilike to go on and on and on.
Alright, people. Thank you verymuch for listening today. I hope
(48:30):
you get excited about our secondseason, adding video not sure
what it's going to do for us butyou tell us what you liked what
you don't wait. We got to seelower sign in face, which was
awesome. Thank you forlistening. Don't forget to
download the episodes. It is anawesome way to say you love us.
Laura, thank you very much foryour time today. I appreciate
(48:50):
it. I will see you very verysoon. Yes, thanks for having me.
Alright, y'all have a great day.
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