Only 2% of website visitors convert on their first visit. That stat alone reveals a critical gap in relying on inbound marketing alone.
If you’re serious about growth, you need a strategic outbound engine—and that’s where email campaigns come in.
In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski, founder of RPC Strategies, breaks down why email campaigns are the gravitational center of any high-performing B2B growth marketing strategy. Whether you lead a legal tech company, manage business development at a law firm, or work at a marketing automation agency, this episode delivers expert advice to help you generate qualified leads, improve CRM integration, and accelerate revenue.
You’ll walk away with a clear roadmap to make your email campaigns smarter, more personal, and ROI-driven—without falling into the "spray and pray" trap.
What You’ll Learn
- Why email campaigns bridge the gap between inbound and outbound
- 7 key steps to building high-performing email campaigns
- How to use your CRM to track engagement and prioritize follow-ups
- The importance of privacy law compliance (and what happens if you ignore it)
- How AI enhances timing, targeting, and scoring in your email strategy
- Real-world examples of email campaigns that convert without being “salesy”
Keywords
email marketing firms, marketing automation agency, growth marketing
Connect with The Marketing Phoenix Podcast
***DOWNLOAD FREE RESOURCES***
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.