In this episode, host Melissa Rogozinski dives into the smart lead generation strategies that power successful B2B tech companies. From building the right B2B content marketing strategy to leveraging the full potential of your CRM system, Melissa walks you through what it really takes to turn digital engagement into revenue.
You'll learn how to design lead magnets that actually convert, tailor content that resonates with your ideal buyer, and integrate marketing automation to track every step of the buyer’s journey. She also shares how social media has evolved from a branding tool into a powerful demand generation engine, and why consistent measurement and refinement are key to sustainable growth.
Whether you’re running a startup or scaling a growth marketing strategy, this episode is packed with tactical advice to help you attract, track, and convert leads with intention.
Takeaways
- Your marketing strategy might be amazing, but without the right technology, you're running blind.
- A CRM is the heartbeat of your lead generation efforts.
- Your lead magnet has to solve a real problem for your audience.
- Content should be tailored to your audience's goals and challenges.
- Social media isn't just a branding tool; it's a lead generation powerhouse.
- Track your engagement; if someone comments, log it into your CRM.
- Lead generation isn't a one and done activity; measure and refine your approach.
- Generating leads is essential, but tracking and qualifying them is what turns interest into revenue.
- Every piece of content plays a part in building relationships and driving sales.
- Be intentional about generating and tracking leads for success.
titles
Keywords
growth marketing
growth marketing services
email marketing firms
b2b lead generation companies
marketing ops
digital marketing specialist
b2b content marketing strategy
marketing automation agency
b2b demand generation b2b branding
creative marketing growth strategies
b2b tech
b2b tech marketing
Episode Collateral
5 Technologies for Lead Generation (Blog)
Generate More Qualified Leads (Blog)
DIY Marketing Toolkit
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