From MQL to SQL: Smarter Lead Gen for Legal Tech Startups

Founders, CMOs, or RevOps at legal tech startups - do you have a full pipeline but no conversions?

If your pipeline is full but your sales team is still struggling, it’s time to fix the MQL-to-SQL handoff.

This episode reveals the difference between MQLs and SQLs, why targeted content wins, and how smart hand-offs to sales can change the game for your B2B pipeline. Catch a real-world case study from a legal tech startup that went from invisible to impactful—boosting qualified leads by 25% in just 12 months using a strategic, lead tracking approach.

Episode Notes

- Why MQL ≠ SQL—and why that matters for your sales team
- Lead magnets that actually convert: webinars, demos, and downloads
- The two-part goal of all great content
- How to guide prospects through a trust-based buyer journey
- Real-life case study: 25% increase in qualified leads through brand building, pre-webinar marketing, and post-webinar follow-up
- How to blend thought leadership with pipeline growth

Keywords

growth marketing
growth marketing services
email marketing firms
b2b lead generation companies
marketing ops
digital marketing specialist
b2b content marketing strategy
marketing automation agency
b2b demand generation
b2b branding
creative marketing
growth strategies
b2b tech
b2b tech marketing

Episode Collateral

Lead Generation (Case Study)

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