In this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews legal tech marketing and startup experts, Martha MacPherson and Cheryl Wilson Griffin, to discuss the basics of marketing for legal tech and law firms, including brand awareness, demand generation, lead conversion, and analytics reporting.
The episode covers the following topics:
- What is brand awareness and why is it important?
- What types of activities generate brand awareness?
- Who is responsible for brand awareness activities and results?
- What is demand generation and how does it differ from lead generation?
- What types of activities fall under demand generation?
- What is the difference between MQLs and SQLs?
- What types of activities generate qualified leads?
- What are some initial analytical signals a business should be monitoring?
- How can analytics data inform and help adjust the marketing and sales efforts of a company's growth strategies?
Resources:
Watch full video here: https://youtu.be/kcF3vAo8iG4?si=_rEfw68GJdXFB2cN
https://www.risingphoenix.guru/blogs/post/4-Seeds-of-Marketing-That-Grow-Your-Sales-Brand-Awareness-Lead-Generation-Analytics
https://www.linkedin.com/in/marthamacpherson/
https://www.linkedin.com/in/cwilsongriffin/
The episode concludes with Martha and Cheryl discussing the importance of understanding the intricate interplay between brand awareness, demand generation, lead generation, and analytics reporting within a legal tech or law firm's growth strategy.
Keywords:
legal tech marketing
law firm marketing
brand awareness
demand generation
lead generation
analytics reporting
MQLs
SQLs
Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/. You can also contact us at rpc@rpcgrowthstrategies.com and register for our newsletter https://rpcgrowthstrategies.com/.
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