How Brand Awareness Drives B2B Growth

Brand awareness isn’t just about a great logo or tagline—it’s the emotional foundation of your growth marketing and demand generation. In this episode of the Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski explains brand awareness. She discusses how it affects lead generation, builds trust, and supports long-term growth in B2B.

If you work in legal tech, run a law firm, or are in a B2B demand generation company, this episode is for you. It will help you see brand awareness as a key business asset that brings real results.

What You’ll Learn in This Episode:

• Why emotional connection is the secret sauce of strong B2B branding
• How content strategy and thought leadership fuel brand visibility
• The role of SEO and social platforms in driving brand engagement
• Why consistency across channels builds credibility and trust
• How to track ROI from brand awareness campaigns using analytics
• The link between brand perception and high-quality B2B lead generation

Keywords

b2b demand generation, growth marketing, b2b lead generation companies

Episode Collateral

• Social Media Marketing (Brochure)
• Brand Awareness
• 4 Seeds of Marketing (Blog)

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