Struggling to bring your B2B tech vision to life? Marketing Operations might be the missing piece. In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski shares a case study.
This case study is from the legal tech industry. It shows how a solo lawyer turned a startup idea into a successful acquisition. It was made possible by using the right mix of CRM, email strategy, and system integration.
This is more than theory—it’s proof that structured, scalable marketing operations can deliver measurable growth.
Ideal for legal tech founders, B2B tech workers, market consultants and law firms who want to improve lead generation and sales.
What You’ll Learn:
- How to set up a CRM that supports inbound sales strategy
- The importance of integrating your tech stack (website, CRM, email)
- Smart segmentation tips for B2B email marketing campaigns
- Why buyer personas are essential for legal tech startups
- How launching at the right event (like ABA TECHSHOW) drives lead flow
- What marketing ops need to be in place before you scale
Keywords
go to market consulting, b2b tech marketing, b2b tech
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