How Real Client Personas Drive Successful Growth Strategies

You’ve probably been told to build an Ideal Client Persona—but what if that’s not enough? In this episode, we will discuss a common mistake B2B tech companies make in their growth strategies.

If you work in legal tech, a law firm, or a B2B service firm, you must understand who your real clients are, not who you think they are.

Join Melissa “Rogo” Rogozinski as she dives into how email marketing companies and B2B growth strategists can develop real client personas. You will learn how to use these personas effectively to build brand trust, align sales and marketing, and create smarter engagement.

What You’ll Learn:

• The difference between ideal and real client personas—and why it matters
• The biggest myth around buyer motivations in B2B branding
• What data to collect and how to turn it into actionable insights
• How to build ICP cards that your sales and marketing teams actually use
• Why aligning your content strategy with real personas boosts lead quality
• The long-term revenue benefits of ditching assumptions in your messaging

Keywords

b2b branding, growth strategies, email marketing firms

Episode Collateral

• How To Develop a Client Persona
• Why Real Is Better Than Ideal
• Real Client Personas (Brochure)

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