How Thought Leadership Generates Sales

Ever wonder how thought leadership can actually translate into measurable growth for your business? In this lively episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski sits down with Jared Correia, CEO of Red Cave Law Firm Consulting —a successful lawyer turned consultant, entrepreneur, and renowned podcaster—to unpack the true meaning of thought leadership and how businesses can strategically use it to generate real results.

Jared D. Correia, Esq. is a former practicing lawyer, who has been a business management consultant, exclusively for law firms, since 2008.  In that time, Correia has worked with 1000s of law firms, all over the world, ranging in size from solo offices to Big Law firms.  Correia is the founder and CEO of Red Cave Law Firm Consulting, which offers services directly to lawyers, as well as through bar associations, for member attorneys.  Correia has been the host of the Legal Toolkit podcast on Legal Talk Network, since 2009.  He is also the host of the NonEventcast podcast for Above the Law, as well as a frequent contributor to its NonEvent legal technology hub.  

Tune into this episode to learn:

• Why generic "thought leadership" can be ineffective and how to authentically demonstrate your expertise?
• How to clearly define and leverage real client personas to create targeted, impactful content?
• How to identify and utilize the right content formats based on your clients' journey and decision-making stages?

Episode Chapters

00:35 Introduction to Jared Correia's Journey
02:37 Understanding Thought Leadership
04:54 How a Cougar Defines Thought Leadership
08:30 DIY Content for Thought Leadership
10:38 Where to Start With Thought Leadership
10:50 Identifying Client Personas
12:07 Why Attorneys and Tech Struggle With ICPs
15:05 Craft Your Message With Your ICP’s Needs
15:56 Avoiding Booth Blunders and Prospect Turnoffs
18:10 Addressing Prospect Pain Points
19:35 How to Use LinkedIn for ICP Research
20:09 Using CRMs &Technology to Manage ICP Data
26:28 Recognizing When an ICP Isn’t a Right Fit
29:17 Creating Content That Guides Your ICP’s Journey
33:55 Brand Building & Lead Generation
34:50 SAPs, Business Management, & Marketing Campaigns
36:00 “I just want leads!”
38:48 Maximizing Conferences for Brand Awareness and Leads
42:00 Navigating AI for Content Creation
48:25 AI Trivia and Closing Thoughts

Keywords

Thought leadership, B2B content marketing, client personas, marketing strategy, sales enablement, ideal client profiles, CRM analytics, business growth, lead generation, targeted messaging, content creation, authentic marketing, marketing autom

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