How to Align Marketing & Sales for Scalable B2B Growth

Is your marketing generating leads, but your sales team isn’t closing them? Or maybe your content strategy and CRM aren’t playing nicely? You're not alone—and the good news is, there’s a fix.

In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski breaks down the 7 major barriers that disrupt marketing and sales alignment and walks you through actionable strategies to close those gaps. Whether you’re building your go to market strategy or fine-tuning your tech stack, this episode gives you a framework to realign your teams and unlock sustainable growth.

Designed for B2B leaders, legal tech innovators, and growth-focused firms, this episode equips you to move from vision to execution—without burning out your team.

What You’ll Learn:

• The 7 most common alignment issues holding back B2B teams
• Why your CRM and website must be fully integrated for effective lead tracking
• How to build a unified go to market strategy across marketing, sales, and success teams
• Why “just publishing content” doesn’t cut it without smart distribution
• How to shift from feature-based messaging to solution-oriented content
• The long-game mindset needed for true alignment and lasting growth

Keywords: lead tracking, go to market strategy, b2b content marketing strategy

Resources:

• 6 Ways to Leverage the Power of Process and Workflows in Sales
• 7 Reasons You're Not Driving Revenue
• 10 Steps to Align Sales & Marketing

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