What’s the real reason your prospects aren’t buying? Spoiler: it’s not your pricing.
In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski breaks down a practical, structured approach to sales that empowers prospects to choose your solution. No pushy tactics, just proven strategies that turn preparation and follow-through into closed deals.
Whether you’re running sales for a legal tech startup or leading a B2B scale-up, these insights will help you tighten your sales process and boost conversion rates.
What You’ll Learn:
- How to structure your CRM to improve sales focus and lead tracking
- Practical ways to warm up existing clients for more business
- A structured cold prospecting outreach cadence that works
- How to build a Strategic Account Plan that gets attention
- The role of cross-functional collaboration in revenue growth
Tune in and turn preparation into profit.
Keywords: Growth strategies, lead tracking, lead management and CRM
Episode Resources:
- How to Use an SAP to Turn the Sales Process into a Buying Process
- 6 Ways to Leverage the Power of Process and Workflows in Sales
- Sales Enablement
- B2B Product Marketing
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