How to Write for Your Target Client (Thought Leadership 101)

Are your blog posts and email campaigns falling flat? It might be because you’re not writing for the right audience.

In this episode of the Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski talks about email marketing. She explains how email marketing companies and creative marketing experts can make strong content. She emphasizes the importance of writing with their target clients in mind.

If you provide legal tech, work at a law firm, or offer B2B services, this episode is for you. It will guide you on how to become a trusted thought leader in your field.

What You’ll Learn:

• The true meaning of thought leadership in content marketing
• How to use client personas to sharpen your content
• A 4-step framework to create client-centered content
• The best content types for lead generation and brand building
• Practical writing tips to strengthen your message
• How to repurpose content across channels for maximum impact

Keywords

email marketing firms, creative marketing, b2b lead generation companies

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