All Episodes

July 3, 2023 28 mins

In this inaugural episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews Mike Bryant, Partner at Knox Capital, to discuss best practices for investing in legal tech.

The episode covers a range of topics, including:

  • What makes legal tech such a dynamic and exciting industry for investors?
  • What is an investor really looking for to determine whether a legal tech company will be a good investment?
  • What business functions of a legal tech company provide the most valuable information to an investor about its growth potential?
  • Why are marketing and sales strategies so important to an investor?
  • What should legal tech startups consider when choosing a financial institution to manage their business’s monetary assets?
  • Does it make sense to diversify assets across more than one financial institution? Why or why not?

Resources:

Watch full video here: https://youtu.be/8Nre1aQcqYE.

https://complexdiscovery.com/sales-and-acquisitions-in-the-middle-market-partnering-between-entrepreneurs-and-private-investors/

https://www.risingphoenix.guru/blogs/post/what-do-legal-tech-startups-really-need

https://www.risingphoenix.guru/blogs/post/what-legal-tech-investors-really-want

https://www.risingphoenix.guru/blogs/post/3-marketing-and-sales-considerations-for-investors-of-legal-tech

https://www.risingphoenix.guru/blogs/post/5-questions-to-ask-before-selecting-a-financial-institution-for-your-legal-tech-startup

https://www.linkedin.com/in/mikebryantknox/

https://www.linkedin.com/in/melissarogozinski/

Keywords:
legal tech
investing
venture capital
startups
growth
strategy
Mike Bryant
Knox Capital
private equity

Please connect with RPC Strategies on https://www.linkedin.com/company/rpcstrategies/.  You can also contact us at rpc@rpcgrowthstrategies.com and register for our newsletter https://rpcgrowthstrategies.com/.

Connect with The Marketing Phoenix Podcast

***DOWNLOAD FREE RESOURCES***

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.