The Persona Playbook: How to Create Content That Converts

If your content strategy isn’t built around client personas, you're missing a critical opportunity to drive real results.

In this episode of the Growth Marketing Series, Melissa "Rogo" Rogozinski explains how to use client personas. She shows how they are not just marketing ideas, but also a strong tool for guiding your content marketing and growth strategies. This episode helps B2B marketers, legal tech leaders, and law firms choose the right channels and create effective messages. The approach is practical and step-by-step.

If you are on a B2B demand generation team or want effective growth strategies, this episode is for you.

What You’ll Learn:

• Where your ideal clients go to consume content—and why it matters
• Which content types work best for awareness, lead gen, or sales enablement
• How to tailor messaging to your audience's real-world pain points
• A 3-part framework for creating content that builds trust and authority
• Why your personas (and strategy) should always be evolving
• How to build organizational, product, and industry-level thought leadership

Keywords

growth strategies, b2b demand generation, b2b lead generation companies

Episode Collateral

• Real Client Personas (Brochure)
• Using Client Personas to Develop a Content Strategy (Blog)
• How to Develop a Client Persona (Blog)

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