Why aren’t your leads converting? The answer might lie in how you’re generating demand.
Did you know? Demand Generation is one of the most misunderstood (but mission-critical) topics for B2B tech and legal tech startups.
If you’re struggling to build pipeline, align sales and marketing, or turn awareness into revenue, this episode is your playbook. Melissa breaks down exactly what demand generation is, how it fits into a go-to-market strategy, and how to evolve beyond cold outreach and basic lead capture.
What You’ll Learn:
- What demand generation really means for B2B growth
- Why segmentation and automation drive personalized GTM results
- How to track and refine demand generation efforts using analytics
- Why demand generation is critical for converting MQLs to SQLs
Chapters
00:00 Intro
00:11 Why Demand Generation Matters
00:25 What Is Demand Generation?
00:39 Creating Trust Through Value
01:05 Bridging Product and Problem Awareness
01:29 Strategy, Segmentation & Precision
01:56 Tracking with Analytics
02:07 Moving Leads Through the Funnel
02:42 Who Owns Demand Gen: Sales or Marketing?
03:08 Final Takeaways on Nurturing and Growth
Resources
4 Seeds of Marketing (Blog)
Learn More About Demand Generation (Brochure)
Growth Marketing (Brochure)
Connect with The Marketing Phoenix Podcast
***DOWNLOAD FREE RESOURCES***
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.