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March 18, 2025 • 7 mins

VIDEO ONLY ON YOUTUBE "The Marketing Woman Podcast"

F1 isn’t just a sport, it’s one of the biggest marketing battlegrounds on the planet. In 2025, brands like Red Bull, Louis Vuitton, and Crypto.com are spending millions to be part of the action. But why? And how do F1 teams actually make money beyond racing? We’re breaking down the wild world of F1 sponsorships, AI-driven race strategies, and the insane marketing power of Formula 1. If you love F1, marketing, or just want to know how brands are winning this game, this episode is for you!!


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👀 Featured Episode Alert!

Anusha Ramesh Kannan on the American Marketing Association Boston's Podcast, Talking Marketing—Check it out: ⁠https://youtu.be/klH_zfYc8XY?si=YOQ7Crd6P64Vh8

Image Source: https://www.bbc.com/sport/formula1/articles/c17q9g08krgo 2. https://www.profgalloway.com/f1-is-at-an-inflection-point/ 3. https://gp2-joey.fandom.com/wiki/Bernie_Ecclestone 4. https://www.nytimes.com/athletic/4402239/2023/04/13/f1-formula-one-drive-to-survive-ratings/ 5. https://resident.com/sports-and-entertainment/2025/03/18/louis-vuitton-elevates-formula-1-glory-with-bespoke-trophy-trunk-at-australian-grand-prix6. https://sustainabilitymag.com/renewable-energy/how-aramco-fuels-f1s-race-to-net-zero-with-aston-martin

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