VIDEO ONLY ON YOUTUBE!
Most B2B case studies don’t work. They’re too generic, too long, and fail to actually help buyers make a decision.
In this episode, we break down:
✔️ The biggest mistakes companies make when writing case studies
✔️ Why most buyers don’t trust them (and how to fix that)
✔️ The psychology behind case studies that actually convert
✔️ How to structure your case studies for multiple decision-makers
✔️ What works in 2025, beyond static PDFsIf your case studies aren’t closing deals, they’re just expensive PDFs collecting dust.
Let’s fix that.
🎧 Watch now to learn how to make B2B case studies a real revenue driver.
Connect with Anusha Ramesh Kannan and The Marketing Woman Podcast:
📧 Sign up for the twice-weekly newsletter:
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💼 Follow The Marketing Woman Podcast on LinkedIn:https://www.linkedin.com/company/the-marketing-womanpodcast/
💼 Follow Anusha on LinkedIn:https://www.linkedin.com/in/anusharameshkannan/
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▶️ Anusha's YouTube Channel:https://www.youtube.com/channel/UC7S-cpcBLxZq4Fk1isROVYg
🎧 The Pivot to Balance Podcast:https://www.anushakannan.com/the-pivot-to-balance-podcast
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👀 Featured Episode Alert!Anusha Ramesh Kannan on the American Marketing Association Boston's Podcast, Talking Marketing—Check it out: https://youtu.be/klH_zfYc8XY?si=YOQ7Crd6P64Vh84d
#B2BMarketing #CaseStudies #DemandGeneration #MarketingStrategy
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