VIDEO EPISODE ONLY ON YOUTUBE!
Tired of building a “community” that turns into a ghost town?
In this episode of The Marketing Woman Podcast, I sat down with Matthew Carnevale, Head of Community at Exit Five, to break down what it really takes to build a high-impact B2B or creator-led community — and why most of them fail.
We cover:
- The difference between an audience and a real community
- Why most communities go silent after launch
- How to increase engagement (even with small groups)
- Monetization strategies: free, paid, hybrid — what works?
- The biggest red flags that signal it’s time to pivot
- How to scale without losing your OG members
Whether you're a startup founder, B2B marketer, or just trying to create a space people actually want to be part of — this one’s packed with actionable insights.
Connect with Matthew: https://www.linkedin.com/in/matthew-carnevale/
Connect with Anusha Ramesh Kannan and The Marketing Woman Podcast:
📧 Sign up for the twice-weekly newsletter: https://www.anushakannan.com/emaillist
🎙️ Listen to The Marketing Woman Podcast Hub: https://www.anushakannan.com/themarketingwomanpodcasthub
📝 Apply to be a guest on the podcast: https://www.anushakannan.com/tmw-guest-sign-up
💼 Follow The Marketing Woman Podcast on LinkedIn: https://www.linkedin.com/company/the-marketing-womanpodcast/
💼 Follow Anusha on LinkedIn: https://www.linkedin.com/in/anusharameshkannan/
🎵 Follow on TikTok: https://www.tiktok.com/@anusharameshkannan
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▶️ Anusha's YouTube Channel: https://www.youtube.com/channel/UC7S-cpcBLxZq4Fk1isROVYg
🎧 The Pivot to Balance Podcast: https://www.anushakannan.com/the-pivot-to-balance-podcast
P.S. Ready to elevate your marketing? Let’s keep in touch!
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👀 Featured Episode Alert!
Anusha Ramesh Kannan on the American Marketing Association Boston's Podcast, Talking Marketing—Check it out: https://youtu.be/klH_zfYc8XY?si=YOQ7Crd6P64Vh84d
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