Data doesn’t lie...but are you tracking what actually matters? In this episode of The Marketing Woman Podcast, we’re cutting through the noise and focusing on the 5 marketing metrics that deserve your attention in 2025. Forget vanity metrics—this is about results. Whether you’re trying to lower acquisition costs, boost conversions, or prove ROI, I’ll walk you through what to measure, why it matters, and how to improve it. What You’ll Learn in This Episode: - Customer Acquisition Cost (CAC): Simplify tracking and reduce wasted spend. - Customer Lifetime Value (CLV): Prioritize retention and scale long-term profits. - Engagement Rate: Measure what actually connects with your audience. - Conversion Rate: Optimize funnels and turn clicks into customers. - Return on Marketing Investment (ROMI): Prove profitability and refine strategies fast. Timestamps: 00:33 – Intro: Why Metrics Matter (and Why Most Marketers Get It Wrong) 00:56– CAC & CLV: The Cost of Growth vs. The Value of Retention 03:01 – Engagement Rate: Measuring Connection, Not Just Clicks 03:43 – Conversion Rate: Funnels That Actually Work 05:07 – ROMI: Proving What’s Worth the Spend 05:35 – Final Thoughts: Simplify, Focus, and Grow Smarter 🎧 Hit play and learn how to stop drowning in data—and start using it to grow smarter in 2025. ───────────── ───────────── ─────── Connect with Anusha Ramesh Kannan and The Marketing Woman Podcast: 📧 Sign up for the twice-weekly newsletter: https://www.anushakannan.com/emaillist 🎙️ Listen to The Marketing Woman Podcast Hub: https://www.anushakannan.com/themarketingwomanpodcasthub 📝 Apply to be a guest on the podcast: https://www.anushakannan.com/tmw-guest-sign-up 💼 Follow The Marketing Woman Podcast on LinkedIn: https://www.linkedin.com/company/the-marketing-womanpodcast/ 💼 Follow Anusha on LinkedIn: https://www.linkedin.com/in/anusharameshkannan/ 🎵 Follow on TikTok: https://www.tiktok.com/@anusharameshkannan 📸 Follow on Instagram (BTS): https://www.instagram.com/anusha_rameshkannan ▶️ Anusha's YouTube Channel: https://www.youtube.com/channel/UC7S-cpcBLxZq4Fk1isROVYg 🎧 The Pivot to Balance Podcast: https://www.anushakannan.com/the-pivot-to-balance-podcast P.S. Ready to elevate your marketing? Let’s keep in touch! Newsletter: https://www.anushakannan.com/emaillist Drop your feedback here: https://forms.gle/G1PXkLJ1AtdDUEFg6 👀 Featured Episode Alert! Anusha Ramesh Kannan on the American Marketing Association Boston's Podcast, Talking Marketing—Check it out: https://youtu.be/klH_zfYc8XY?si=YOQ7Crd6P64Vh84d
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