Have you struggled to drive actual business results with your email marketing and newsletter?
Have you seen other businesses or creators push out amazing newsletters that drive all kinds of traffic and revenue, and wondered how they built such a successful marketing tactic?
What are the keys to establishing a newsletter that drives results? What MarTech solutions do you need, and what are some best practices?
That’s what Casey Hill is here to help us with.
Casey has been in the MarTech space for over a decade, focused on helping companies scale fast. Whether it's garnering millions of views on Quora and Linkedin, or pioneering new growth levers (like booking his team on hundreds of podcasts), Casey is always looking for creative and value-led ways to grab attention and break from the mold. And he serves as the Senior Manager of Growth for ActiveCampaign.
The MarTech Show hosts Robin Dimond and Mike Allton talked to Casey Hill about:
🔶 Why email marketing continues to be promising as a channel, despite challenges
🔶 The most important considerations for successful newsletters
🔶 How personalization and logic will help drive revenue
Learn more about Casey Hill
Connect with Casey Hill on LinkedIn
Follow ActiveCampaign on Twitter
Resources & Brands mentioned in this episode
ActiveCampaign
Subscribe to the show calendar: agorapulse.com/calendar
Learn more about Agorapulse with a free demo
Join the Social Media Pulse Community
Show Notes & Transcript: https://www.agorapulse.com/blog/the-martech-show-episode-three/
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.
Learn more about your ad choices. Visit megaphone.fm/adchoices