The MarTech Show

The MarTech Show

The MarTech Show is your guide to exploring today's marketing technology solutions. Social Media. Artificial Intelligence. Augmented Reality. Content. SEO. Email. Analytics. Listening. Advertising, and more! Join award-winning marketer Mike Allton and his co-host, agency owner and technology futurist Robin Dimond, as they dish on the latest developments in marketing technology and share new solutions and innovative approaches that you need to know about to grow your business today. Whether you're a team of one or a hundred, this podcast will help you keep up with today's advancements in technology, and learn about solutions that could be just the solution you've been looking for. Brought to you by Agorapulse: the #1 rated social media management solution. Sign up for a free demo at https://www.agorapulse.com/contact/ Produced and Hosted by Mike Allton alongside Robin Dimond. Follow The MarTech Show on Instagram at https://www.instagram.com/TheMarTechShow.

Episodes

How a Rock 'n' Roll DJ is Revolutionizing AI and Digital Marketing

October 9, 2024 • 45 mins
What if I told you that principles from rock 'n' roll can transform AI and revolutionize digital marketing? Digital marketing often struggles to truly captivate and engage audiences, leading to wasted resources and low ROI. Creating content that resonates emotionally with consumers remains a significant challenge for many brands. Despite using various tools and strategies, many marketers find their campaigns falling flat. The fru...
Mark as Played

AI-Driven Creative Analysis: Optimizing Performance in Less Than a Minute

September 25, 2024 • 44 mins
What if you could analyze your ad creatives' performance and gain actionable insights in under a minute? Advertisers face a daunting challenge when it comes to understanding the true impact of their creatives across platforms like Facebook, Instagram, Google, and TikTok. The "black box" problem leaves them in the dark, relying on inadequate traditional methods like A/B testing, leading to guesswork and inefficiencies. This lack o...
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The Strategic Mix: Future-Proof Your Brand's Marketing with Email and Social Media

September 11, 2024 • 45 mins
What if you could ensure your brand stays relevant and robust no matter how the digital landscape changes? Many brands rely heavily on a single channel, like social media, making them vulnerable to sudden changes and platform-specific issues. When platforms change algorithms or face restrictions, brands that aren't diversified can see their reach and engagement plummet. This leaves marketers scrambling to regain lost ground, ofte...
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Optimizing Your Digital Agency's Operations with Cutting-Edge Tech

August 21, 2024 • 37 mins
What if you could revolutionize your digital agency's operations with the latest cutting-edge technology? Digital agencies today face the challenge of managing complex workflows while maintaining efficiency and delivering high-quality results. Traditional methods often prove inadequate in handling the increasing demands of clients and the dynamic nature of digital marketing. Inefficient workflows lead to bottlenecks, resource was...
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Aligning for Impact: Strategies for Cohesive Brand and Influencer Partnerships

August 14, 2024 • 31 mins
Struggling to get influencer marketing working for your business? Businesses today face the complex challenge of effectively aligning their brands with influencers to truly connect with their audiences. Despite rising investments in influencer marketing, many companies struggle to ensure their collaborations are strategically sound and resonate authentically with their target demographics. Misalignment can lead to inauthentic...
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Discover How Audience Intelligence Can Help You Know Your Audiences Better Than Their Own Mothers

July 25, 2024 • 50 mins
Businesses today are constantly struggling to truly understand their audiences. Despite making significant investments in social media and digital marketing, many find it challenging to decode complex consumer behaviors and preferences. Traditional analytics often fall short, providing only surface-level insights which fail to drive impactful decisions. This lack of deep understanding leads to missed opportunities, ineffective mar...
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Exploring TikTok’s Advertising Platform & Certification Options

July 3, 2024 • 31 mins
TikTok sports over 170 million users and 7 million businesses in the United States alone and, more importantly, on average, users are spending a movie's worth of time watching content daily, which makes it a treasure trove for marketers and advertisers. Users from every generation and background are highly engaged on the platform - both for entertainment as well as education and search - and that’s led to tremendous growth in adver...
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Advanced Advertising Strategies for the Cookieless Era

June 19, 2024 • 28 mins
Digital ad revenue is expected to exceed $600 billion worldwide this year, and yet despite such a lucrative and growing industry, it seems like it’s never been more challenging to be a paid ads manager or consultant. We talked in a previous episode about iOS changes, cookies going away, and all of the other challenges and changes facing digital advertising. As a result, advertisers are not only turning to new strategies, they’re em...
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The Future of MarTech

June 5, 2024 • 33 mins
On the back of AI, the marketing technology landscape has exploded to over 14,000 products and solutions. Covering everything from Advertising to Social Media Relationships. From Business Intelligence and Interactive Content to Data Visualization and Compliance and Privacy. How do we process such rapid growth, and what takeaways can we glean from the past year’s developments? That’s what Scott Brinker is here to help us with. Scott...
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How To Streamline & Monetize Comment Moderation Using AI

May 22, 2024 • 29 mins
According to research from Microsoft, 74% report that their perception of a brand improves when it is clear the company responds to customers' social media inquiries. And yet, the average response rate for brands is only 7%! Why are so many companies failing to engage with and deal with comments on social media? And more importantly, for agencies or large brands who are seeing tremendous volume, how are they supposed to keep up wit...
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Are We Investing Too Much In Marketing Technology?

May 15, 2024 • 31 mins
ChatGPT would introduce this topic by talking about the vast and swiftly expanding landscape of marketing technology, and it would be right to do so. According to Scott Brinker at ChiefMartec.com, we’ve seen a 500% increase in martech solutions over the past decade and, ironically, thanks to ChatGPT and AI, we’re poised to see even more growth in the years to come. These solutions are coming into existence to help marketers with i...
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Save Time and Increase Leads With a Robust Distribution and Repurposing Tool

May 8, 2024 • 32 mins
Are you struggling to maintain a consistent and active social media presence? Are you spending a lot of time creating great podcast or video content, but then find yourself with not enough time to promote those new episodes? Listen, I know how hard it can be to carve out even more time to talk about your latest post or episode when you’ve already devoted hours to it. But the fact is, that distribution is the most important piece! A...
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How To Leverage First Party Data In A Cookieless World

May 1, 2024 • 40 mins
Google is beginning to block third-party cookies in Chrome. Apple has removed tracking parameters in ad links. Meta is rolling out ad-free versions of their platforms. It’s a troubling time for businesses and marketers who are trying to leverage paid ads to drive targeted audiences to their websites. When a retargeting ad - an ad specifically targeted to someone who you know has already visited your website - tends to convert at 10...
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The Future of Agency Social Media Management: A Deep Dive

April 24, 2024 • 20 mins
Managing social media for different clients is a huge challenge. Each client has different needs and deadlines, making it difficult to keep everything organized and on track. On top of that, agencies are expected to deliver detailed reports and keep up with social listening. This means dealing with a lot of data, often without the right tools to make sense of it or use it effectively. It's a constant battle to stay efficient and pr...
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How To Drive More Measurable Results From Instagram

April 17, 2024 • 33 mins
Driving traffic and real business results from Instagram is hard. Let’s just be honest about that. Particularly if you’re in the B2B space and can’t take advantage of selling products directly on the platform. We all know we can’t use links in Instagram posts, and that the sheer number of taps it takes to go through a link in bio creates so much friction, only a fraction of fans do it. There must be a better way to see success with...
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Podcasters Should NOT Repurpose Content on Social Media

April 10, 2024 • 43 mins
There are over 5 million podcasts in the world, and over 500 million people listen to them. But getting your podcast in front of those people is the challenge, isn’t it? How should you promote your podcast or your client’s podcast? And how are you supposed to position and frame your podcast so that it drives actual business results? That’s what Deirdre Tshien is here to help us with. She’s a serial entrepreneur who lives and breath...
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Power-up Your Marketing With AI Personas

April 3, 2024 • 38 mins
Have you ever put together a seemingly brilliant marketing campaign, only to see it totally miss the mark in performance? Do you feel like you don’t yet have a handle on who your target audience is and what their pain points actually are? What if there was a way to build powerful marketing personas that leveraged AI to not only help you craft them, but also draw on the incredible wealth of data and information out there to build mo...
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5 Automated Marketing Services Any Agency Can Provide Clients

March 27, 2024 • 33 mins
Are you interested in growing and scaling your business? Are you tired of having to cobble together a bunch of different tools and manual processes just to serve your clients, putting obstacles in your way to adding new revenue streams? Imagine if you could utilize a single platform for much of your client sales and marketing processes, and even automate a lot of that. Would that help you streamline your agency and grow your bottom...
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How To Build Newsletters That Actually Generate Revenue

March 27, 2024 • 50 mins
Have you struggled to drive actual business results with your email marketing and newsletter? Have you seen other businesses or creators push out amazing newsletters that drive all kinds of traffic and revenue, and wondered how they built such a successful marketing tactic? What are the keys to establishing a newsletter that drives results? What MarTech solutions do you need, and what are some best practices? That’s what Casey Hill...
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How To Power Up Your eCommerce and Retail Marketing

March 27, 2024 • 24 mins
Are you struggling to maintain social media shops on networks like Facebook or TikTok? Do you wish your eCommerce platform was better equipped to support and amplify your marketing initiatives? Wouldn’t it be great if we could automate more of those activities, sync products across platforms, and amplify our reach beyond our own social channels? That’s what Jessica Williamson is here to help us with. Jessica works strategically wit...
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