On the back of AI, the marketing technology landscape has exploded to over 14,000 products and solutions. Covering everything from Advertising to Social Media Relationships. From Business Intelligence and Interactive Content to Data Visualization and Compliance and Privacy.
How do we process such rapid growth, and what takeaways can we glean from the past year’s developments?
That’s what Scott Brinker is here to help us with.
Scott Brinker has been analyzing marketing technology and its impact on marketing organizations for more than a decade as the editor of the chiefmartec.com blog. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He authored the best-selling book Hacking Marketing and co-authored the best-seller The New Automation Mindset. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT.
The MarTech Show hosts Robin Dimond and Mike Allton will talk to Scott Brinker about:
🔶The impact of AI on marketing technology
🔶Key developments and distinctions marketers need to know
🔶Where MarTech is headed in the coming years
Learn more about Scott Brinker
Connect with Scott Brinker on LinkedIn
Connect with Scott Brinker on Twitter
Resources & Brands mentioned in this episode
2024 Marketing Technology Landscape PDF and Report
Chiefmartec
HubSpot
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Martech Day
the Chief Martec blog
Book: Hacking Marketing
Book: The New Automation Mindset
Martech Tribe
Zapier
OpenAI GPT store
Gartner
Previous episode with the CMO of Uptempo
Show Notes & Transcript: https://www.agorapulse.com/blog/the-future-of-martech
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Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse, alongside Robin Dimond, CEO and Founder of Fifth & Cor. If you’re interested in seeing your marketing technology solution featured on an upcoming episode, reach out to Mike.
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