Mastering Sales Through Human Connection
For so many entrepreneurs who are starting out, it can seem
daunting to figure out how to make a sale without being salesy. It is essential
to understand that selling is serving and how to do it in a way that does not
push people into anything. Your job in sales is to build a human connection and
help people to make a decision.
Embracing Human Connection in Sales
The first thing to learn about sales is that sales are not
transactional. We are learning how to engage people to do something that they
may not want to do, but that gets them the result they are looking for. People
are not buying the thing we sell; they are buying the outcome and the result.
Building a human connection and listening to what people are looking for allows
you to help people decide whether to engage or not.
The Power of Listening
As salespeople, the goal is to step back from being overly
interested in showcasing what we have to offer and instead focus on being
interested in what the client needs. We want to be interested in them, not show
off how interesting we are. The conversations are not about you and what you
have to offer; they are about the client. By asking the right questions and
building a genuine human connection, you discover what truly matters to them
and position your offer as a solution to their specific needs.
Coaching Through Conversations
Sales conversations mirror coaching sessions in many ways. Both
require the ability to guide individuals through uncertainties and help them
reach clarity. You are not pushing someone towards a yes or a no. You are
supporting them in exploring what feels most aligned with their goals. You want
to help them make a decision that they feel good about.
About Nic Cramer
Nicole Cramer is a distinguished Sales Conversation Coach,
Keynote Speaker, and Corporate Sales Trainer, celebrated for transforming sales
through human connection and strategic language. As the former #1 sales
executive nationwide at a Fortune 500 company, Nicole now channels her
expertise into coaching, where she empowers sales professionals and
entrepreneurs to excel. Her approach focuses on integrity and the art of
conversation, enhancing clients’ ability to close deals and build lasting
relationships. Based in Nashville, Nicole leads TNC Speaking and Coaching, and
hosts both a popular YouTube channel and a podcast, making her a prominent
voice in sales and wellness communities
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