Welcome to Episode 65 of The McClain Method Podcast, where host John McClain explores the intersection of creativity and intentional design in home and life.
This episode features special guest Barb Davids, a digital marketing and SEO expert from Compass Digital Strategy, who breaks down SEO in an easily understandable format for interior designers and other creatives. Barb discusses the importance of blogging for SEO, optimizing website images, the role of Google Business Profile, and basic tips for boosting website ranking.
Here is a rundown of what you will learn in this action packed episode:
Understanding and starting with SEO
- The importance of blogging for SEO
- Visual aspects of website affecting SEO
- Using Google My Business for SEO
- Ads for SEO and business growth
- Diversifying geography and platforms for SEO
Timeline:
02:15 Upcoming Events and Social Media Engagement
03:38 Introduction to Special Guest: Barb Davids
05:04 Understanding SEO for Designers
10:05 Blogging for SEO Success
15:20 Optimizing Images and Google Business Profile
20:15 Link Building and Diversifying SEO Strategies
32:08 User-Friendly Website Management
32:23 SEO Services for Clients
33:22 The Role of Ads in SEO
35:11 Effective Ad Strategies
39:07 Common SEO Mistakes
41:27 AI and the Future of SEO
48:13 Optimizing Website Structure
53:02 Expanding Geographic Reach
56:37 Finding the Right Keywords
59:22 Working with Barb for SEO Success
Barb Davids, founder of Compass Digital Strategies since 2018, is a digital marketer with over 25 years of experience. She's not here for the fluff – Barb's passion lies in providing direct, results-oriented digital marketing solutions for ambitious business owners. She has helped them get 256% more organic search traffic, 22% more leads and 51% more sales from Google organic search. When she's not behind the laptop, she's out running with her dog, Stone, in whatever city she's digital nomading at the time.
Website: https://compassdigitalstrategies.com/
Instagram: https://www.instagram.com/compassdigitalstrategies/
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!
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