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March 7, 2025 63 mins

Welcome to Episode 65 of The McClain Method Podcast, where host John McClain explores the intersection of creativity and intentional design in home and life.

This episode features special guest Barb Davids, a digital marketing and SEO expert from Compass Digital Strategy, who breaks down SEO in an easily understandable format for interior designers and other creatives. Barb discusses the importance of blogging for SEO, optimizing website images, the role of Google Business Profile, and basic tips for boosting website ranking. 

Here is a rundown of what you will learn in this action packed episode:
Understanding and starting with SEO

  • The importance of blogging for SEO
  • Visual aspects of website affecting SEO
  • Using Google My Business for SEO
  • Ads for SEO and business growth
  • Diversifying geography and platforms for SEO

Timeline:

02:15 Upcoming Events and Social Media Engagement

03:38 Introduction to Special Guest: Barb Davids

05:04 Understanding SEO for Designers

10:05 Blogging for SEO Success

15:20 Optimizing Images and Google Business Profile

20:15 Link Building and Diversifying SEO Strategies

32:08 User-Friendly Website Management

32:23 SEO Services for Clients

33:22 The Role of Ads in SEO

35:11 Effective Ad Strategies

39:07 Common SEO Mistakes

41:27 AI and the Future of SEO

48:13 Optimizing Website Structure

53:02 Expanding Geographic Reach

56:37 Finding the Right Keywords

59:22 Working with Barb for SEO Success


Barb Davids, founder of Compass Digital Strategies since 2018, is a digital marketer with over 25 year

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Learn how to build a profitable, polished interior design business—without burning out. In this free training, John McClain shares the 3 secrets that took him from overwhelmed to booked out, including pricing tips, service structure, and mindset shifts that actually work.

 CLICK HERE to watch now at https://mcclainmethod.com/dbft-video-optin

Learn how to build a profitable, polished interior design business—without burning out. In this free training, John McClain shares the 3 secrets that took him from overwhelmed to booked out, including pricing tips, service structure, and mindset shifts that actually work.

CLICK HERE to watch now at https://mcclainmethod.com/dbft-video-optin

Support the show

🖥️ FREE ON DEMAND VIDEO TRAINING: How to Build a Six-Figure Interior Design Business CLICK HERE

🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, & more!

📄 For Podcast Downloads & Freebies: https://mcclainmethod.com/freebies

📕 Order a signed copy of John's book: The Designer Within (or purchase anywhere books are sold!) https://johnmcclaindesign.com/designerwithin

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