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June 30, 2025 72 mins

75: How to Grow Your Business Using Your Own Story with Jude Charles

In a world of AI-generated content and generic captions, how do you make your brand actually stand out? In this powerful episode, John is joined once again by storytelling expert and filmmaker Jude Charles for a heartfelt, thought-provoking conversation about what truly connects clients to your brand: your story.

Together, they unpack:

  • Why your voice is the one thing AI can’t replicate
  • The 3 Rules of Authentic Storytelling every creative entrepreneur should know
  • How to uncover your lived experiences, values, and quirks to build trust and stand out
  • Why your origin story (even the messy parts) is marketing gold
  • How to attract dream clients—and repel the wrong ones—just by being yourself

This episode will change the way you see your brand forever.

More About Jude:

Listen to Jude's original episode EP 15: https://www.buzzsprout.com/2212546/episodes/13666762

Download Jude's free guide: https://judecharles.co/john

Jude On IG: https://www.instagram.com/judecharles

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