How to get the essential AI skills every PR pro needs, with Peter Bittner

We're slashing the price of our AI course for PR and media professionals for one day only.

The results from the first cohort of AI for PR & Media Professionals are in. The six-week AI training course closed on Tuesday with two dozen students showing capstone projects that incorporated advanced AI techniques like automations and custom tooling, often pairing them with popular tools like Perplexity and Claude. The AI-enhanced workflows they created are going to save them hours of tedious work every week.

And now we're about to do it all again.

On March 18, the second cohort of AI for PR & Media Professionals begins. Over the course of six weeks, we're going to take a group of students from basic prompting all the way to developing their own specialized monitoring tools and tailored assistants. And there's still time for you to join.

Want more detail before signing up? That's exactly what fellow instructor Peter Bittner and I explore in this week's Media Copilot podcast. We unpack some specific lessons in the course, why they can move the needle for communications work, and what we learned from our students.

Even better, we're offering a big discount on the course for one day only. If you buy a spot now, you can save 30% off a $1,499 ticket — taking the price down to $1,049. Just use the code FLASH30 at checkout. Payment plans are also available.

Still need convincing? How about this testimonial from one of the new graduates: "The tools and techniques have saved me countless hours while opening doors to new client opportunities. My family has noticed the difference too—they're proud to see me embracing these technologies with such enthusiasm. This course has truly been empowering."

Spring 2025 cohort participants will gain practical experience in:

• Building automations that streamline routine PR tasks, significantly improving workflow efficiency

• Utilizing tools like GPT for Sheets and Excel to generate insightful data and automate complex analyses

• Constructing custom GPT systems to manage real-time crisis scenarios with precise, consistent messaging

• Creating AI-driven media strategies and visualizing ROI with automated data analysis

• Developing customized media monitoring systems that spot trends competitors might overlook

Each attendee receives two personalized coaching sessions, ensuring the skills acquired directly apply to their unique professional challenges. Graduates consistently report tangible benefits: tasks previously taking hours become manageable in minutes, enabling PR pros to expand their business into new sectors confidently.

Listen to the podcast to get a feel for what makes the course so special (more detail below), and hit me up directly if you have any questions.

The Media Copilot is a podcast and newsletter that explores how generative AI is changing media, journalism, and the news.

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