Jane Barrett, Head of AI Strategy at Reuters, joins The Media Copilot to share how one of the world’s largest news agencies is actively shaping the future of AI in journalism—without crossing the line on trust.
AI is rewriting the rules of content, but who’s writing the rules for AI in newsrooms? At Reuters, Jane Barrett is making sure they’re not written for them. As Head of AI Strategy, Barrett has led one of the most ambitious and thoughtful integrations of artificial intelligence in a major newsroom—balancing innovation with editorial ethics at every step.
This week on The Media Copilot, I talk to Barrett about how Reuters went from “wait and see” to “lead and shape” when it comes to generative AI. From building new workflows to launching the Reuters AI Suite, the global news agency isn’t just experimenting—it’s operationalizing.
In our conversation, we cover:
How Reuters got its 2,500+ journalists to embrace AI tools without fearing obsolescence
Why generative video and imagery are off-limits—and what that says about editorial values
The tension between using AI for speed and preserving the nuance of human reporting
Why Reuters’ B2B AI Suite is less about automation and more about augmentation
The hard truths about “publicly available” content and how publishers are fighting back
Barrett also shares the internal strategy behind launching AI products for business customers, how trust and transparency guide every deployment, and why AI shouldn’t be viewed as a newsroom shortcut—but a newsroom collaborator.
If you’ve ever wondered how legacy media can innovate without compromising its soul, this episode is a masterclass in doing just that.
—
If you’re enjoying The Media Copilot, don’t forget to follow the show on Substack, Apple Podcasts, Spotify, or wherever you get your podcasts. Leaving a rating or review helps more people discover the show. If you're watching on YouTube, be sure to like and subscribe for weekly episodes on how AI is reshaping media, journalism, and content creation.
You can also subscribe to The Media Copilot newsletter (link in show notes) and visit mediacopilot.ai for exclusive resources, tools, and AI training courses built specifically for media professionals.
This episode of The Media CoPilot was produced by Pete Pachal, Executive Producer Michele Musso, and with video/audio editing by the Musso Media team. Produced by Musso Media. © 2025 Musso Media. All rights reserved.
Music: Favorite by Alexander Nakarada, licensed under Creative Commons by Attribution 4.0 License https://filmmusic.io/song/4855-favorite
© AnyWho Media 2025
Popular Podcasts
Are You A Charlotte?
In 1997, actress Kristin Davis’ life was forever changed when she took on the role of Charlotte York in Sex and the City. As we watched Carrie, Samantha, Miranda and Charlotte navigate relationships in NYC, the show helped push once unacceptable conversation topics out of the shadows and altered the narrative around women and sex. We all saw ourselves in them as they searched for fulfillment in life, sex and friendships. Now, Kristin Davis wants to connect with you, the fans, and share untold stories and all the behind the scenes. Together, with Kristin and special guests, what will begin with Sex and the City will evolve into talks about themes that are still so relevant today. "Are you a Charlotte?" is much more than just rewatching this beloved show, it brings the past and the present together as we talk with heart, humor and of course some optimism.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com