AI is transforming the newsroom, redefining how journalists gather and analyze information, and pushing the boundaries of efficiency and storytelling.
This week on The Media Copilot, I’m joined by Francesco Marconi—AI pioneer, former Associated Press executive, and founder of AppliedXL, a company revolutionizing how we extract actionable insights from real-time data. Francesco’s career spans over a decade of innovating at the intersection of AI and journalism, starting in 2011 when he helped the AP leverage algorithms to turn datasets into stories, from earnings reports to sports stats.
Now, at AppliedXL, Francesco is building tools that empower reporters and analysts to filter through the noise—think social networks, news websites, and endless feeds—and zero in on what truly matters. By streamlining the "gathering" part of news gathering, AI is enabling journalists to focus on deeper storytelling and analysis.
In this episode, Francesco and I explore:
How AI-powered tools are reshaping the newsroom's workflow.
The balance between automation and human creativity in journalism.
The blueprint for building an AI-first newsroom that works for—and with—journalists.
Stick around until the end, where Francesco shares his daily productivity hacks using AI and offers his vision for the future of media in an AI-driven world.
This is a conversation you won’t want to miss—press play now!
If you're looking to dive deeper into the practical applications of AI, check out The Media Copilot’s AI training courses for media and PR professionals. Our next six-week cohort begins on February 4, 2025, offering hands-on training to help you automate workflows, craft smarter campaigns, and harness the power of AI in your day-to-day work. Learn more and sign up at mediacopilot.ai.
The Media Copilot is a podcast and newsletter that explores how generative AI is changing media, journalism, and the news.
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Music: Favorite by Alexander Nakarada, licensed under Creative Commons BY Attribution 4.0 License
© AnyWho Media 2025
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