Drop The Mic

Maor Benaim, known widely as "The Wolf" in the digital marketing realm, is a master of media buying and programmatic advertising. Renowned for his innovative strategies, Maor has steered multimillion-dollar campaigns to spectacular returns, distinguishing himself in a highly competitive industry. This episode of Drop The Mic delves into Maor's publication, "Unleash Your Inner Wolf," and explores his extensiv...

Hailing from Canada and making significant waves internationally, Chris's journey from aspiring marketer to a beacon of creativity and innovation in Copenhagen is nothing short of inspiring. His adeptness at navigating the digital landscape has not only set new benchmarks but also paved the way for others to follow.

Join us as Chris AKA Kubby unravels the essence of monetizing creativity in a digital world that constantly crave...

Scott Clary is a luminary in sales, marketing, and the strategic use of AI to transform business operations. With his extensive experience helming the Success Story podcast, contributing to Forbes, and penning 'Your Epic Book Launch,' Clary offers unparalleled insights into leveraging technology to enhance business strategies, the future of content creation, and cultivating durable brands. This episode delves into Clary'...

Anna Gita, CEO of MaxWeb, dives deep into the world of affiliate marketing, sharing her unexpected journey from a corporate path in America to becoming a pioneer in the affiliate marketing industry. Her story begins with a move back to Romania, a chance meeting that led her into affiliate marketing, and the subsequent founding of MaxWeb to address gaps in the affiliate network market. Anna's narrative unfolds through her strate...

Craig Campbell is an SEO guru with over two decades of experience in shaping the digital marketing world. Craig unpacks his extensive experience, from initial website experiments to establishing himself as a leading SEO strategist and consultant. His journey through the intricacies of SEO, overcoming challenges in digital marketing agency management, and leveraging personal branding for online visibility are front and center.

Craig...

Dennis Yu is a digital marketing virtuoso, renowned for his expertise and mentorship in the field. Dennis shares insights from his extensive career, highlighting collaborations with clients like the Golden State Warriors and Nike, and his pioneering work in social media marketing and data analysis. He explains the power of niche specialization, the effectiveness of the "Dollar a Day" strategy, and the evolving role of AI ...

Brendan Kane is a virtuoso in viral content and digital strategy. With a history of elevating major brands such as MTV & IKEA and celebrities such as Taylor Swift & Rihanna online, Kane brings unmatched insight into the dynamics of social media virality. This episode traverses Kane's journey from the film industry to pioneering influencer campaigns, highlighting his innovative approach to digital marketing. It's a d...

In episode 200 of the Merged Marketing Podcast, Jason and Dave discuss the importance of diversification in marketing strategies. They highlight the ever-changing landscape of digital marketing and the need for businesses to stand out and separate themselves from the competition. They emphasize the value of testing different platforms, creative elements, and messaging to find what works best for each business. They also stress the ...

Dive into this enlightening episode of the Merged Marketing Podcast as we sit down with Keenya Kelly, the renowned Vertical Video Strategist who transformed her business using the power of TikTok. Keenya shares her insider secrets on leveraging TikTok for unparalleled business growth, lead generation, and brand visibility.

From understanding TikTok's unique algorithm to crafting content that resonates with your target audience,...

In the episode "198 - Mastering B2B PR: Insights and Strategies with Michelle Garrett", listeners are set to embark on an insightful journey exploring the nuances of B2B PR with expert Michelle Garrett. Michelle's move from the bustling Bay Area to Columbus, Ohio, hints at a rich backstory that listeners would be eager to uncover. As Michelle prepares to delve into her history and what propelled her into the PR domain...

Have you taken advantage of the revolutionary iOS 14 Playbook to drive explosive growth for your business? In today’s digital world, the role of emerging technologies in the digital marketing landscape cannot be overstated. In episode 197 today, we are privileged to host Kyle Hoffman to successfully discuss navigating the post-iOS 14 world. 

Kyle’s marketing career background: He has been in the marketing space for quite some time ...

In episode 196 today, we discuss harnessing user-generated content's power to grow your brand. Our subject matter expert today is Ashley Wright, from London, UK. 

Ashley’s marketing career background: He has been in marketing for the last 18 years. He gained vast digital marketing experience by dealing with big brands like Adidas, Reebok, and American Airlines. This helped his entrepreneurial spirit and thus, he launched his ow...

Are you doing the proper video marketing on the right social media site? In episode 195 today, we talk about an area we have delved a little into, video. In specific, we discuss mastering the art of social first video marketing. Our subject matter expert today is Adam Chandler. He is the Founder of Reel Film, a film and animation production company helping businesses turn strategies and results.

Adam's journey into video market...

Are you in the league of those who believe performance marketing is the answer for scaling Performance? In today's episode, we demystify this notion by breaking down why you can't scale profitability using performance marketing alone. Our subject matter expert today is Faissel Sadiki.

Faissel's career journey into marketing: He started off in the fine arts industry by working as an artist. He later ventured into brandin...

In today's fast-paced and interconnected world, digital marketing has become the cornerstone of success for businesses operating in e-commerce. With the ever-expanding reach of the internet and the growing reliance on online shopping, mastering the art of digital marketing is essential for e-commerce ventures to stay competitive and reach their target audience effectively.

In episode 193, we link with Matas Kemzura in Lithuani...

Is your B2B social media sexy? In other words, do your customers find your B2B social media content appealing and compelling? Accordingly, we are discussing why your B2B social media doesn't have to suck. Our subject matter expert today is Anthony Leung.

Anthony's career background in B2B marketing: He moved from his home country Canada to the UK, where he started digital marketing in SEO copywriting and social media. Whil...

In episode 191, we discuss How to Foster a Mutually Supportive Relationship Between Marketing and Sales. Our subject matter expert today is Sean Campbell, CEO of Cascade Insight focuses on B2B Market Research. He has mentored companies in running successful and profitable professional services firms. He trains sales teams, turns doers into sellers to achieve exceptional performance, and balances marketing and sales efforts, so they...

In today's digital landscape, where online visibility is paramount, businesses of all sizes strive to maximize their reach and attract potential customers. While various marketing techniques can help achieve this goal, none are as effective and influential as Search Engine Optimization (SEO). The art of SEO encompasses a set of proven strategies that enable businesses to improve their search engine rankings, boost organic traff...

Are you doing the proper AB testing for your business? In today's episode, we discuss how to perform advanced AB testing while considering the original lead source and publisher. Our guest expert today is Jeff Schaffer.

Jeff's career background: He has been in the sales and marketing industry for the past two decades. In the recent past, he worked with a digital ad company with a focus on e-commerce, site development, and p...