Craig Campbell is an SEO guru with over two decades of experience in shaping the digital marketing world. Craig unpacks his extensive experience, from initial website experiments to establishing himself as a leading SEO strategist and consultant. His journey through the intricacies of SEO, overcoming challenges in digital marketing agency management, and leveraging personal branding for online visibility are front and center.
Craig discusses the transformative power of networking, his notable speaking engagements across the globe, and his hands-on approach to SEO that's kept him ahead in the game. With an eye on the future, he discusses how AI is revolutionizing content creation and SEO, sharing his strategies for buying and selling digital assets and the critical balance between AI-generated content and human editing for peak performance.
(02:44) - Craig’s experience at different events (03:45) - The challenges of speaking in front of different audience sizes (04:38) - Craig’s journey into SEO (10:44) - The struggles with delegation and micromanagement (13:34) - Conversation on mindset and success (18:28) - Buying and selling digital assets (19:06) - When to sell digital assets (23:31) - The impact of artificial intelligence on business (28:59) - The use of AI in content creation (39:09) - Final thoughts on AI and future goals
Whether you're a seasoned marketer, a budding SEO enthusiast, or simply captivated by the digital world's dynamics, this episode is a must-listen.
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