The Metrics Maven: Data Driven Business Growth Strategy for Solopreneurs

The Metrics Maven: Data Driven Business Growth Strategy for Solopreneurs

The thing you’ve been avoiding is actually the secret you’ve been searching for! Metrics are the FASTEST way to sustainable business growth… in fact, up to 23x faster, according to research by McKinsey, without working any harder! Your host, business strategist and bestselling author Amy Traugh, will teach you how to ditch the generic cookie cutter strategies keeping your sales stuck and use your metrics as a custom solution to grow your sales… without getting buried in spreadsheets. *Formerly The Motivated CEO: Business Strategy for Entrepreneurs

Episodes

November 26, 2025 13 mins

But wait! There’s more! Ever wondered why your amazing offer isn’t selling, even though you know it’s THE solution people need? You don’t need endless 90's-style bonuses to make your offer irresistible. In this episode, we’re diving far deeper than the surface level advice you’ve seen everywhere. Learn what makes someone hesitate, what helps them feel ready to buy, and how to position your offer so it feels like the obvious nex...

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You planned. You created content. You emailed your list. And then, silence. Not one sale. If you’ve been there, you’re not alone. Silent launches are far more common than most business owners realize. In this episode, we’re digging into why silent launches happen, what your metrics are really telling you, and the small adjustments you can make to turn your next launch into your most profitable launch yet.


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Have you ever reached December and wondered why all that effort didn’t add up to the results you expected? In this episode, we’re dialing in the three essential steps you can take right now so 2026 becomes your most profitable year yet, without adding even more things to do to your already full plate.


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It sounds backwards, right? We’ve all been sold the idea that social media is the key to growing a business. But what if all those hours spent creating content, chasing trends, and trying to outsmart the algorithm are actually slowing your business growth instead of driving it? Tune in as we break down this powerful concept and what it means for your business.

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How many times have you caught yourself scrolling and seeing another coach celebrating a big win, only to hear that quiet voice whisper, “You should be further along by now”? We’ve all been told comparison is the thief of joy, but what if comparison really isn’t the issue, rather it’s actually a powerful tool for business growth? In this episode we’re digging into the neuroscience behind why we compare, how to turn that instinct in...

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If your business feels more like a never-ending to-do list than the freedom you imagined, this episode’s for you. You’ll learn the 3 CEO traits that help you move from overwhelmed and overworked to confident and in control. Once you start thinking like a CEO, even as a team of one, everything changes.


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Tracking the wrong metrics, could be wasting your time. Today, we’re digging into the world of vanity metrics. What they are, why we’re obsessed with them, and what metrics to focus on so that you can stop wasting your time and focus on the metrics that will actually lead to business growth!


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You look at your metrics… and your stomach drops. Sales are down. Engagement’s flat. Expenses crept up. Maybe even your email list took a hit. Suddenly, you’re questioning everything you’ve been doing. 

If this sounds familiar, you’re not alone. So many solopreneurs dread checking their metrics because it feels like they’re staring straight at failure. But what if those “bad” metrics were actually pointing you toward your next growt...

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Have your sales slowed down even though you’re still doing all the same things that worked last year? You’re not imagining it. The economy has shifted, buyer behavior has changed, and if you’re not adjusting your sales strategy, you’re going to feel stuck. In this episode, we’re digging into what worked last year but isn’t landing the same way now, what IS working in today’s slower economy, and simple adjustments you can make to st...

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Are you tired of being seen as “just another coach”? In this episode of The Metrics Maven Podcast, learn how to communicate your value in a way that cuts through the noise, connects with the right people, and makes you the obvious choice. If you’re ready for your ideal clients to start seeing you as the best option, this episode is a must-listen.


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What if the reason your leads aren’t buying has nothing to do with your offer… or even your sales skills?

Most business owners are skipping a critical step that creates a huge disconnect between getting leads and actually making sales.

In this episode, I’m breaking down:

  • What that missing step really is

  • Why so many entrepreneurs overlook it

  • Three simple actions you can take right now to close the gap

If you’re tired of leads sho...

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Do your launches leave you feeling drained, overwhelmed, and exhausted? In this episode, you’ll learn the simple step that turns a launch from a one-time event into a repeatable growth strategy so that you can stop guessing, start spotting hidden wins, and walk into your next launch with clarity and confidence.

If launching feels heavy right now, this episode will give you a clear process to make it easier, lighter, and more profita...

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How amazing would it feel to finally step off the income rollercoaster and know that consistent cash months aren’t just possible, but totally within reach? The best part? It’s actually so much simpler than you might think. Today, we’re diving into the 3 essentials you need for consistent cash months and how to easily implement them without piling more work onto your plate.


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You’ve launched your evergreen offer, the emails are sent and the posts are live. Now, your sales have come to a screeching halt and you’re left asking yourself, “What’s next?” In this episode, I’m sharing how to keep sales coming in on repeat… without relying on Facebook ads.


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Right now, there’s a costly gap in your business quietly draining thousands from your bottom line… and you probably don’t even know it’s there. But, don’t worry! There’s good news… You can close it without adding more to your plate, paying for ads, or building a complicated funnel. In this episode, you’ll find out what it is and how to fix it fast.

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Do you ever feel like the best kept secret in your industry? With all the noise, social media, emails, podcasts, it can feel like you have to shout louder or show up everywhere just to get noticed. In this episode, we’re getting to the root of why your business might feel invisible, and spoiler: it’s likely not a visibility problem. Let’s cut through the noise and talk about simple strategies you can implement today that will actua...

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Are you truly confident in your offer or is there a little doubt hiding under the surface? In this episode, we’re talking about the sneaky thoughts that chip away at your confidence and how that hesitation might be holding your sales back. You’ll learn why confidence isn’t just a mindset shift, but a simple, strategic way to grow your business.


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What are the numbers actually telling you, and why do they matter? In today’s episode, we’re talking metrics, but not the kind that leave you overwhelmed or make your eyes glaze over. I’m sharing the numbers that actually bring clarity, guide your decisions, and help you grow your business in a way that’s simple and sustainable.

If you’ve ever thought, "I know I should be tracking things, but I don’t know what any of it means,&...

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How good would it feel if you didn’t have to chase sales every month and could create them on demand with a simple, repeatable system? Predictable sales aren’t just possible; they’re practical when you’ve got a rinse-and-repeat sales cycle you can count on. Let’s break it down step by step so that you can create a predictable sales cycle that creates for a more profitable business!


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Have you ever hit a slow season in your business and thought, “Nothing’s working. Maybe it’s time to burn it all down and start over…”? What really matters isn’t if a slow season shows up, but how you respond when it does. In this episode I’m sharing the simple shift that’s helped me stay grounded, stay focused, and keep the momentum going… even when business feels slower than usual. If you’ve ever felt tempted to pivot during a sl...

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