Knowing this is super important because pretty much everyone in the music game will tell you that a lot of success comes from being in the right circles with the right people...
...but almost nobody tells you how to get in those circles, so I'll tell you right now - it starts with YOU.
Literally... noticed how I started this email?
I started it with the letters "Y-O-U".
That's because people want to know what's in it for them and when you're starting out a conversation talking about yourself (i.e. using the words "I" or "me"), then it's a pretty big turn-off.
I've been dripping this strategy into all of my messaging - from emails to Facebook ads to Instagram posts and everything in between - because people want to know what's in it for them.
Just as Keef said to me in a recent conversation, "it's not about a single strategy or a single ASK, but it's about the overall relationship you build with that person and you're missing what that relationship could potentially offer you when your ASK is focused on getting ONE strategy from someone". 💎
You can check out some more gems 💎 from that conversation that I recorded on the newest episode of the Midi Money Podcast.
Keef talks about reframing the conversation to lead with your personality so that you can close more impactful relationships in your music career so it's definitely worth checking out!
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