But what does "leading with value" look like and why are so many producers and people in our community getting it wrong?
For starters, it doesn't look like this:
"hey I'm a huge fan of your work and wanna work with you at no cost. what can I do for you..."
I get messages like this on Instagram all the time. So does my friend DJ Swivel, who's been able to work with Beyoncé, Jay-z, Kanye, Fabolous, and many other big names.
Swivel told me that he really doesn't know what to do when people send him messages like that because he usually doesn't know what work he needs to give people in the first place.
Instead, to start working with someone you look up to, try offering something upfront at no cost.
More specifically, try to find a hole in someone's business or try to improve on something that that person could be doing better, and then offer something tangible to them.
In my own business, Legion Beats, one of my team members started working with me simply by messaging me some hashtags that were outperforming the ones I was initially using on Instagram.
From there, he started giving me more pointers and tips that would help me improve engagement on my social media account and yielded some pretty good results!
See what I'm talking about?
To get some more ideas on how you can lead with value to start working with more influential people, watch this podcast until the end!
Inside he mentions one way you can lead with value if you want to start working with him too 👀
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