On this episode, Brandon and Jon from Live City Media join us to discuss their evolution from a video and sound recording combo for live bands to a versatile video production company serving various industries. They share their insights on storytelling, video production, and how AI is shaping their business. The conversation covers their creative process, the importance of preparation, and advice for entrepreneurs on leveraging video for brand growth.
Key Takeaways
- Storytelling in Business: Storytelling through video helps businesses introduce themselves to a broader audience and humanizes the company by showcasing the people behind it.
- How to: Use interviews and behind-the-scenes content to reveal the human side of your business.
- Importance of Preparation: Being well-prepared for meetings and projects sets you apart and makes a significant impact on client relationships and project outcomes.
- How to: Spend a few minutes researching your clients before meetings to understand their needs and tailor your approach accordingly.
- Effective Use of AI: AI can significantly reduce pre-production time and improve efficiency, from generating scripts to auto-captioning.
- How to: Utilize AI tools to handle repetitive tasks and enhance your creative process, allowing more focus on strategic elements.
- Handling Multiple Industries: Flexibility and good listening skills are crucial when working with clients from various industries.
- How to: Ask relevant questions and gather detailed information from clients to understand their specific needs and industry language.
- Balancing Creativity and Structure: While planning and storyboarding are essential, leaving room for improvisation during production can lead to better results.
- How to: Aim for 75% adherence to your storyboard while allowing for 25% flexibility to adapt to real-time inspirations and constraints.
https://www.instagram.com/livecitymedia
https://www.linkedin.com/company/livecitymedia/
--
Make sure to subscribe and tune in weekly for new episodes, and follow @themindfulpreneurpodcast on Instagram.
This podcast is brought to you by Nomad Cre8tive; your full-service creative agency for all things marketing, branding and social media.
Visit The Mindfulprener Amazon Storefront for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.
https://www.amazon.ca/shop/nomadcre8tive
https://www.instagram.com/themindfulpreneurpodcast/
Popular Podcasts
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com